Before you can utilize the full potential of digital marketing, you have to be knowledgeable of the basics. You have to be familiar with the different terms vital for effective marketing campaigns. By doing so, you can be a brilliant decision-maker for your business and you can easily dominate the business industry using digital marketing.

Digital Marketing Terms You Must Know

Search Engine Optimization (SEO)

SEO is one of the most common marketing terms in digital marketing. In a simple definition, it refers to the process of increasing the amount and quality of traffic to the website from unpaid web search results. On the other hand, SEO excludes paid web search results.

Conversion Rate

Conversion rate is a term that talks about the percentage of customers, or potential customers, that have made a specified action such as opening an email, signing up for a demo, or making a purchase. 

Cost Per Click (CPC)

This is marketing jargon that is referring to the cost of each click in a paid search campaign. In this CPC model, you are paid based on the number of clicks. CPC is popularly known on pay-per-click search engine platforms such as Google Ads.

Marketing Analytics

Marketing analytics are referring to a data-driven approach that aims to measure the effectiveness of marketing campaigns. Marketers can gather data from social media, web forms, and any other medium. Marketing analytics will surely enable insights to help you make adjustments for your future campaigns to be more effective. Because of the complexities of marketing data and analysis, most businesses search for digital marketing agencies to help them convert all of this information to come up with possible solutions and new strategies.

Click-Through Rate (CTR)

This is one of the most significant terms in digital marketing. CTR is the percentage of clicks that a particular campaign receives and it is relative to the specific number of impressions. When CTR is higher, it often implies that the campaigns are resonating and performing more effectively with viewers. 

Customer Acquisition

Customer Acquisition is the major goal in almost every business. Particularly, customer acquisition refers to all of the sales and marketing activities that are involved in the purpose of obtaining several customers.

Customer Acquisition Cost (CAC)

This digital marketing term portrays the average cost to acquire a customer. CAC is inevitably essential to tell you a lot of information about the potential profitability of your business.

Customer Segmentation

This term is also known as market segmentation. It is the process of critically categorizing and segmenting customers based on various criteria. The major objective of customer segmentation is enabling you to categorize the customers based upon their specific needs, interests, and budget. 

Search Engine Results Page (SERP)

The search engine results page is the page that contains the data results. A user will see SERP when they type a particular term in a search engine. You have to be aware that the higher your SERP rank for a given term, the more likely for a user to click on your result.

Content Management System (CMS)

This term is referring to a type of software designed to simplify the process of creating a website and publishing content. CMS is very helpful to help make things easier for your digital marketing.


Increasing your understanding of these mentioned terminologies will build a strong foundation for your capabilities as a business owner who utilizes digital marketing. Building up your marketing vocabulary is essential to help you discover effective ways to grow your business. Memorizing these terms and understanding their essence will allow you to easily contextualize whether or not to focus on them and whether or not to utilize them. You have to bear this in mind so you can further your marketing efforts with the goal of achieving success for your business.