4 Ways You Can Improve Your Hotel Marketing

Hotel marketing is an intricate process and one that you cannot afford to neglect. You need to be sure that you are marketing your hotel in the most effective manner at all times so that you can stand out from the crowd and attract repeat guests with ease. Struggling to advertise your hotel can be common if you don’t know the right tips and tricks to ensure that your hotel is highly visible and very attractive to guests.

We will talk about the right ways to market your hotel, from buying hotel cards that are personalized to making QR codes available for reviews to branding. Getting noticed for all the right reasons doesn’t have to be a struggle with these tips and tricks on your side.

How to Market Your Hotel

Marketing your hotel the smart way is important. You will save money and also make money because you are doing your hotel marketing the right way. You will want to focus on all of these areas of marketing success when you are promoting your hotel. While you will need to run standard ads, you also need to make sure that your hotel offers a special experience no other hotel does.

1. Get Custom RFID Cards

Think about it: the hotel key card that your guests hold onto as they travel and enjoy the place they have come to visit is the first impression that they have of your hotel. It is also the main interaction that they have with your hotel when they are not in the room. You can get custom RFID cards for your hotel that advertise fun things to do, show your hotel slogan, or are simply memorable colors.

These cards help brand your hotel, and they ensure that your guests don’t forget about where they are staying when they are spending time with you as your guest. One of the other features of a customized RFID card is that many people forget to turn their room keys in at the end of a stay. This can be a little bit of a bummer since you do have to buy more, but the card in their wallet or purse will remind them to come back and stay with you again if it is personalized and noticeable.

2. Make Reviews Easy

It can be a lot of work to take the time to do a review for a business. Many people think about doing so, but never get back to it because they need to find the right place to leave their review, as well as take the time to draft one. Make reviews easy to leave by offering a handy QR code that takes your guests to a simple place to review your business in a personalized way.

Making reviews as easy and enjoyable as staying with you can help you to get the public attention that your hotel needs in order to be a success. If it is tough to actually leave a review, most people will pass, but they might have loved their stay with you. Make it inviting to get reviews and help elevate the presence of your hotel.

3. Make Sure Your Hotel Offers That Personal Touch

Most of us stay at hotels at least a few times a year for work or play, and most of the hotels that we stay at, we can’t remember anything about once we leave. Lots of hotels just offer the bare minimum that gets them by, and sometimes that is enough. However, if you want to make sure that you are marketing your hotel the right way, you will offer the personalized touches that many other hotels are missing.

Make sure that you think about things like cookies and drinks in the lobby at all times, or customized shampoos and products in the bathrooms. You might also want to make sure that there is a turn-down service every night as well as things like chocolates in the rooms to welcome guests to their stay. Whatever you decide to do as your personalized touch, be sure that you brand it properly with your hotel logo and slogan, if possible, as well.

Making sure that your hotel is memorable is a big part of marketing it the right way, and these personal touches can help you to do just that.

4. Be Sure Things Are Clean and Fresh

Nothing brings down a hotel stay like shabby drapes, broken furniture, and stained carpet. Keep your hotel looking fresh and new at all times to be sure that you can market it with ease. Word of mouth is a huge part of hotel marketing, and your guests will want to tell everyone about their stay at your hotel, which was sparkling clean, fresh, and just like home.

Keeping things in tip-top shape is a huge benefit compared to a lot of other hotels that don’t take the time or cannot afford to make this effort. You will be glad that you took the time to ensure that your hotel looks amazing when you see all of your repeat guests and increased bookings.

Making Sure to Market Your Hotel the Smart Way Can Have a Big Impact

If you are struggling to make your hotel stand out from the crowd, you need to step up your marketing plans. Offering personalized touches, keeping things in top condition, and ensuring that you use marketing opportunities like custom RFID cards can all elevate your hotel and market it just as effectively as running advertisements online.

Be sure that you think about the ways to make your hotel stay special for your guests as word of mouth is a big aspect of successfully marketing any hotel. Being passionate about your hotel and sharing that passion with the people who visit you will go a long way toward making your hotel a success. These tips will keep you from struggling to make your hotel stand out and you can add other creative ideas with ease to your marketing plan with these suggestions as a jumping-off place.