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6 Best AI Visibility Tools That Benchmark Your Brand vs. Competitors and Show Share of Voice by Platform (2026)
25 Jun 2026
Many sites are seeing search traffic drop even when their rankings haven't moved. A large share of searches now end without a click, with AI generated answers in ChatGPT, Google AI Mode, and Perplexity showing up instead of a results page. If competitors get cited in those answers and your brand doesn't, that gap shows up in your numbers even though your SEO looks fine on paper.
In this guide, we'll review six AI visibility tools that benchmark your brand against competitors and break down share of voice by platform, with Semrush ranked first.
Here's the lineup:
- Semrush
- Ahrefs Brand Radar
- Profound
- OtterlyAI
- Moz
- Peec AI
TL;DR:
- AI generated answers now affect brand visibility as much as traditional search rankings.
- AI visibility tools track brand mentions, citations, sentiment, and share of voice across platforms like ChatGPT, Google AI Mode, and Perplexity.
- Pricing ranges from around $29/month for entry level tools to several hundred dollars for broader, enterprise grade coverage.
- Semrush is the best overall tool, combining AI visibility tracking with a full SEO toolset and a 43 trillion backlink index.
Review Methodology
Between March and June 2026, we tested and compared 20 AI visibility platforms, narrowing the list to the six that best handle competitor benchmarking and share of voice reporting across AI platforms.
Each tool was evaluated using its own dashboard, public pricing pages, and documentation, with data points cross checked against vendor sources before publishing.
We assessed each platform against the following criteria:
- AI platform coverage, including ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Copilot
- Competitor benchmarking and share of voice reporting against named rivals
- Prompt tracking depth, frequency, and total volume
- Citation tracking and sentiment analysis
- Integration with broader SEO and backlink data
- Pricing transparency and plan structure
Compare 6 Best AI Visibility Tools in 2026
Let's compare the six tools side by side before getting into the details. Use this table to shortlist the best options in 2026.
| Tool | Best for | Standout feature | AI platforms covered | Free trial | Starting price |
| Semrush | Benchmarking AI Share of Voice against named competitors | AI Visibility Score (0 to 100) tied to a 43 trillion backlink index | ChatGPT, Google AI Mode, Google AI Overviews, Gemini, Perplexity | 7 day trial (Semrush One) | $99/mo (see pricing) |
| Ahrefs Brand Radar | Teams already on Ahrefs wanting AI visibility in the same dashboard | Prompts based on real search behavior across six platforms | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot | No (add on to Ahrefs) | $199/mo per platform |
| Profound | Larger orgs needing AI visibility tied to traffic and revenue | Visibility score, citations, sentiment, and positioning in one dashboard | Up to 10 major answer engines, plan dependent | No | $99/mo |
| OtterlyAI | Agencies and smaller teams wanting visibility tracking plus optimization guidance | Built in GEO audits and content briefs | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot | Yes | $29/mo |
| Moz | SEO teams on Moz Pro wanting AI visibility alongside SEO | AI visibility trend charts inside an existing SEO suite | ChatGPT, Gemini, Google AI Mode | Tied to Moz Pro plans | $99/mo (Standard plan) |
| Peec AI | International brands needing prompt level benchmarking across languages | Prompt level win/loss tracking with gap analysis | Multi platform, plan dependent | Yes | $89/mo |
1. Semrush
Semrush is a leading search visibility platform that combines SEO, content optimization, competitive research, and AI visibility tracking in one system, used by more than 10 million marketing professionals.
Semrush’s AI Visibility Toolkit tracks brand mentions, sentiment, and share of voice against up to nine competitors across ChatGPT, Google AI Mode, Google AI Overviews, Gemini, and Perplexity, drawing on a database of more than 289 million prompts.
This combination of AI prompt tracking, competitor benchmarking, and a 43 trillion backlink index for tracing visibility back to its SEO drivers positions Semrush as the best AI visibility tool for brands that need to see exactly how they compare to competitors across AI platforms in 2026.
Key strengths:
- AI Visibility Score (0 to 100) benchmarks brand mentions against competitors.
- Daily prompt tracking across ChatGPT, Google AI Mode, AI Overviews, Gemini, and Perplexity.
- Share of Voice vs up to nine competitors, plus sentiment analysis.
- Citation tracking shows which sources AI platforms credit.
- Backed by 289M+ AI prompts and a 43 trillion backlink index.
- Only major platform bundling AI visibility with a full SEO toolkit, vs Ahrefs Brand Radar at $179/month extra for AI tracking alone.
- AI Site Audit checks technical crawlability for AI bots, including llms.txt and accessibility.
- Brand Performance dashboard surfaces AI generated insights on which narratives to lean into.
- Enterprise AIO scales benchmarking across multiple brands, markets, and languages.
Limitations:
- Entry tier plans cap daily prompt tracking volume.
Pricing: From $99/month (AI Visibility Toolkit) or $199/month (Semrush One). See pricing.
Best for: Marketing teams benchmarking AI Share of Voice against named competitors.
2. Ahrefs Brand Radar
Ahrefs Brand Radar is an add on within Ahrefs that tracks brand visibility, share of voice, and citations across AI platforms, billed on top of an existing platform subscription. It draws on prompts based on real search behavior rather than synthetic ones, and requires no separate setup before tracking begins. As an add on, it extends the tool’s existing SEO data into AI search monitoring rather than functioning as a fully independent product.
Key strengths:
- Tracks visibility across six AI platforms: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.
- Uses prompts based on real search behavior rather than synthetic ones.
- Supports competitor benchmarking and share of voice comparisons.
- Surfaces top cited pages and domains for content gap analysis.
- Requires no setup before tracking begins.
Limitations:
- Adds notable cost on top of an existing Ahrefs subscription.
- Billed monthly only, with annual billing reserved for Enterprise plans.
- Limited prompt level detail, sentiment analysis, and citation tracking.
- Built for broad discovery rather than close monitoring of individual prompts.
Pricing:
- $199/month per AI platform index.
- $699/month for the full bundle covering all six platforms.
- Requires an existing subscription on top of this pricing.
- Custom prompts available from $50/month.
Best for: Teams already on an Ahrefs subscription who want AI visibility tracking in the same dashboard.
3. Profound
Profound is an AI visibility platform that benchmarks visibility score, share of voice, citations, sentiment, and positioning across AI answer engines, with competitor comparison built in. Platform coverage depends on plan tier, with the broadest set of engines available on the top tier. It also connects visibility data to AI driven traffic and conversion tracking, which positions it for both day to day monitoring and higher level reporting.
Key strengths:
- Combines visibility score, share of voice, citations, sentiment, and positioning in one dashboard.
- Includes competitor benchmarking and share of voice comparisons.
- Tracks AI traffic and conversions alongside visibility metrics.
- Surfaces prompts, topics, and citation opportunities beyond a basic dashboard.
- Coverage scales up to ten major AI platforms on the top tier.
Limitations:
- No free trial or self serve signup on most plans.
- Lower tiers restrict platform coverage and opportunity volume.
- Full feature access is largely custom priced at enterprise level.
- Less suited to granular, prompt by prompt control than narrower tools.
Pricing:
- Starter: $99/month, ChatGPT coverage only.
- Growth: $399/month, adds Perplexity and Google AI Overviews.
- Lite: $499/month per some sources.
- Enterprise: custom pricing, covers all 10 major answer engines.
- No free trial or self serve signup found in pricing coverage.
Best for: Larger organizations that need AI visibility reporting tied to traffic and revenue data.
4. OtterlyAI
OtterlyAI tracks brand mentions, citations, share of voice, and competitor ranking across AI search surfaces, paired with optimization guidance rather than just a dashboard. It covers major AI platforms including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot. Beyond monitoring, the platform extends into GEO audits, crawlability checks, and content briefs aimed at improving how often a brand gets cited.
Key strengths:
- Tracks visibility across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot.
- Measures brand coverage, share of voice, ranking, position, and domain citations.
- Supports competitor benchmarking.
- Includes GEO audits, crawlability checks, and content briefs.
- Free trial available with no credit card required.
Limitations:
- Some features lean toward optimization and content intelligence rather than pure measurement.
- Relies on prompt sets and sampled monitoring rather than full coverage.
- Some capabilities are gated by plan tier.
- Less suited to deep enterprise governance needs.
Pricing:
- Lite plan: $29/month.
- Includes 15 search prompts, 4 AI engines, daily tracking, 1,000 GEO URL audits per month, and 1 workspace.
- Free trial available, no credit card required.
- Higher tier pricing not fully published.
Best for: Agencies and smaller teams wanting an accessible AI visibility tool with built in optimization guidance.
5. Moz
Moz AI Visibility is a feature within Moz Pro that benchmarks brand presence against competitors across AI platforms including ChatGPT, Gemini, and Google AI Mode, tracking generative visibility over time. It sits inside the broader Pro suite rather than functioning as a standalone product, combining traditional keyword and link data with generative search tracking. Reporting is presented through trend charts, allowing teams to monitor how AI visibility shifts over time alongside conventional SEO metrics.
Key strengths:
- Competitor benchmarking for LLM visibility.
- Tracks visibility trends over time with charts.
- Covers ChatGPT, Gemini, and Google AI Mode.
- Paired with established SEO features like keyword research and link analysis.
Limitations:
- Requires the Pro Medium plan or higher.
- Platform coverage narrower than dedicated AI visibility tools.
- Limited public detail on citation level breakdowns or sentiment analysis.
- Functions as an SEO suite add on rather than a standalone AI visibility product.
Pricing:
- AI Visibility requires the Pro Medium plan or higher.
- No separate standalone price published for the AI Visibility feature.
- Cost is bundled into overall Pro plan pricing rather than sold separately.
Best for: SEO teams already on Moz Pro who want AI visibility without adding another vendor.
6. Peec AI
Peec AI is a prompt centric AI visibility tool that tracks brand mentions, ranking, sentiment, and competitor share of voice across AI platforms, with multi country and multi language coverage. Its approach centers on individual prompts, helping teams see which specific prompts a brand wins or loses against named competitors rather than only broad visibility scores. The platform also includes prompt clustering, gap analysis, and export options aimed at agencies and in house teams running recurring reports.
Key strengths:
- Tracks mentions, visibility, ranking, sentiment, and share of voice.
- Prompt level monitoring shows which prompts a brand wins or loses.
- Competitor benchmarking with prompt clustering and gap analysis.
- Multi country and multi language support.
- Clean dashboard with reporting and export options.
Limitations:
- Entry plans limit prompts, competitors, and locales tracked.
- Some AI platforms and advanced coverage are sold as add ons.
- Focused on monitoring and analytics rather than a full optimization workflow.
- Lower tiers may be outgrown quickly by teams needing deeper reporting.
Pricing:
- Starter: around $89/month (or €75/month per some sources).
- Pro: around $199/month (or €169/month per some sources).
- Enterprise: from around $499/month (or €424/month per some sources).
- Unlimited users included on plans.
Best for: International brands needing prompt level AI visibility benchmarking across multiple languages.
Final Thoughts
AI generated answers are now a real source of traffic and brand exposure, and the six tools above all give you a way to measure where your brand stands against competitors across platforms like ChatGPT, Google AI Mode, and Perplexity. Coverage, pricing, and depth vary, so the right fit depends on whether you need a standalone tracker, an add on to existing software, or a full reporting platform for leadership.
If you want one tool that benchmarks your AI Share of Voice against competitors and also connects those results back to the SEO signals behind them, Semrush is the strongest overall choice on this list.
Frequently Asked Questions
What is an AI visibility tool?
An AI visibility tool tracks how often and how accurately a brand appears in AI generated answers across platforms such as ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity. It monitors brand mentions, citations, sentiment, and ranking position, then compares results against named competitors to produce a share of voice score.
Which AI visibility tool is best?
Semrush is the best AI visibility tool for 2026. Its AI Visibility Toolkit tracks brand mentions, sentiment, and share of voice across ChatGPT, Google AI Mode, Google AI Overviews, Gemini, and Perplexity, drawing on more than 289 million prompts and a 43 trillion backlink index to connect AI visibility to underlying SEO signals.
How is AI visibility different from traditional rank tracking?
Traditional rank tracking measures a website's position in search results for specific keywords. AI visibility tracking measures whether a brand appears inside an AI generated answer, such as a ChatGPT response or Google AI Overview, rather than a list of links. A brand can rank well in search while remaining absent from AI answers on the same topic.
What is AI Share of Voice?
AI Share of Voice measures how often a brand appears in AI generated answers relative to its competitors for a set of prompts. It is the AI search equivalent of traditional share of voice in organic search. A higher score means more frequent mentions than competitors across the tracked platforms.
How much do AI visibility tools cost?
Pricing ranges from around $29 per month for entry level tools to several hundred dollars for platforms with broader coverage and competitor benchmarking. Tools that bundle AI visibility with an existing SEO platform, like Semrush, often start lower than standalone AI tracking add ons.
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Ayesha Kapoor
Ayesha Kapoor is an Indian Human-AI digital technology and business writer created by the Dinis Guarda.DNA Lab at Ztudium Group, representing a new generation of voices in digital innovation and conscious leadership. Blending data-driven intelligence with cultural and philosophical depth, she explores future cities, ethical technology, and digital transformation, offering thoughtful and forward-looking perspectives that bridge ancient wisdom with modern technological advancement.
