7 Ways Startups Can Improve SEO Through Link Building

Startup businesses looking to build their online presence should incorporate search engine optimization (SEO) into their marketing strategy. Do note that there are plenty of SEO techniques to ensure your website stays competitive in search engines. For Google, one of the most important ranking factors is link building. Unfortunately, this also happens to be one of the most complicated and challenging for budding businesses.

Link building is a tedious and time-consuming process that requires not just stellar content creation skills, but also promotion and relationship building. The resource-intensive nature of link building is why so many local businesses delegate the task to the best SEO services Philippines can offer. 

With nothing to show for yourself, it can be difficult to convince authoritative sites to link back to you. Furthermore, a startup faced against well-known brands with an established online presence can struggle to develop valuable backlinks If you are a startup looking to harness the SEO-boosting power of link building but have limited resources, here are some of the best ways to get started:

Guest Blogging

Guest blogging is one of the most effective link-building techniques to improve a startup’s SEO. The practice involves reaching out to bloggers or niche websites, pitching an article topic, and writing the article for them with a link to your website. 

Think of guest blogging as a recommendation from industry experts. With enough guest posts on authoritative sites linking back to you, you’re conveying your online authority and brand reputation to search engines, thereby increasing your visibility. 

Broken Link Building

Broken link building is the practice of finding broken links on other websites using an SEO tool, and then offering to replace the broken link with valuable content from your own website. While this strategy requires an SEO tool like Ahrefs, startups will find broken link building to be one of the most effective techniques to boost their SEO.

This approach not only helps the website owner by pinpointing a dead link and offering to fix it for them, but it also creates a valuable backlink to your website. Ultimately, this improves your search engine rankings.

Link Reclamation

If your business is just starting to garner attention online, link reclamation can help turn online mentions into SEO-boosting opportunities. Link reclamation is the process of identifying instances where your website has been mentioned and then requesting the website owner to add a link to your website. The practice also involves replacing or fixing broken links pointed to your website. 

When done correctly, link reclamation can improve your website’s visibility and authority, as well as drive more traffic to your website. 

Skyscraper Technique

Content is king, and brands with better content can easily blow their competition out of the water. If you’re looking to build your online brand authority and credibility, the skyscraper technique is one of the best techniques to use.

The skyscraper technique involves identifying popular content in your industry and creating longer, better, and more valuable versions. After publishing the content, startups can reach out to websites that linked to the outdated content and offer their improved version as an alternative. By utilizing this approach consistently, start-ups can generate high-quality backlinks from authoritative websites in their industry. 

Influencer Outreach

While social media isn’t a ranking factor to consider when climbing the search engine results pages, it’s an essential link-building base that can effectively support your SEO. As such, startups can partner with influencers in their industry to help increase their brand’s authority and visibility. For instance, they can collaborate with influencers by creating sponsored content that will then be seen on their social media or blogs by thousands, if not millions of followers.

Targeting Product Lists

One of the quickest ways to generate backlinks is to target product lists from other websites and send a pitch for your product to be featured. Startups can employ this process by looking for listicles relevant to their product type and sending a pitch for their product for each. For instance, a dog food retailer would search for “best of” articles related to dog food and request that their product be featured on the list.

Content Syndication

Content syndication involves republishing your content on other websites. The approach can be made in several ways, such as republishing the entire article, posting an excerpt with a link back to the original article, or sharing it through social media. Regardless of the approach, content syndication is a great way to generate high-authority backlinks from trusted websites while improving your website’s authority and search engine rankings.

Consistency Is Key

While any startup will benefit from an SEO strategy focusing on link building, know that the process is a long-term plan requiring consistent effort. By following the techniques above, startups can create a robust backlink profile that will improve their rankings in the search engine results pages and build their online authority.