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ABA Software Pricing and Features: 8 Platforms Compared for 2026
21 Oct 2026
Of the eight ABA platforms compared here, five publish a starting price as of October 2026, and one of those five calls its own figure indicative.
The other three price by quote, so step one is a demo-request form (which asks for your clinic size, your role, and your phone number, then promises to be in touch about the one number you wanted).
Published ABA software pricing still leaves a lot unsaid, because a per-learner or per-user rate often skips minimums, add-ons, billing services, and contract terms. This comparison lays out each platform's pricing model, key features, and the costs worth asking about.
If you're in a hurry, here's the short version:
Passage Health is the best ABA software for the money in 2026 for clinics that want one system, because clinical work, scheduling, billing, and Client Intake share one login that can replace several subscriptions, and 1:1 onboarding helps teams learn it fast.
Theralytics is the budget pick with published per-client rates, AlohaABA prices practice management per staff member, and Motivity sells clinician-first modules per learner.
Rethink Behavioral Health (RethinkBH) quotes per user with staff training on offer, ABA Matrix offers compliance-heavy quotes with no tiers, Artemis ABA lists a per-user Salesforce plan, and CentralReach builds custom enterprise quotes.
| Platform | Pricing model | Published starting price (as of Oct. 2026) | Core modules |
| Passage Health | Custom quote | Quote only | Clinical, scheduling, billing, Client Intake |
| Theralytics | Per client or per user | $20/client/mo | Clinical, scheduling, billing, reporting |
| AlohaABA | Per staff member | $29.99/staff/mo | Scheduling, billing, payroll |
| Motivity | Per learner, by module | $24/learner/mo | Clinical, scheduling, billing |
| RethinkBH | Per user, indicative rate | $20/user/mo | Clinical, scheduling, billing |
| ABA Matrix | Custom quote, no tiers | Quote only | Clinical, billing, payroll, EVV |
| Artemis ABA | Per user, custom Enterprise | $39.99/user/mo | Clinical, scheduling, billing |
| CentralReach | Custom quote, modular | Quote only | Clinical, scheduling, billing, AI tools |
How ABA software pricing works
ABA platforms charge on a handful of different units, and the unit you pay on can matter more than the headline number. Here are the models you'll run into, plus the fees that sit around them.
Per learner or per client: You pay for each active learner, so the bill tracks your caseload. Motivity charges this way, and so does Theralytics on its per-client option.
Per user or per staff member: You pay for each person with a login, so the bill tracks your headcount. AlohaABA and Artemis ABA price per seat, RethinkBH's indicative rate is per user, and Theralytics offers a per-user option too.
Per module: Clinical data collection and practice management are often sold separately or as a bundle, so check which side a starting price covers before you compare two vendors.
Percentage of collections: Managed billing (RCM) services often charge a share of what you collect, like Theralytics' 4.5% of receivables, which means the cost rises as your revenue does.
Implementation, training, and contract length: AlohaABA charges no implementation fee and Theralytics charges no onboarding fees, while terms range from month-to-month at Artemis ABA to a 12-month standard agreement at Motivity.
Quote-only vendors fold all of this into one proposal, which works fine as long as you ask for every piece in writing.
1. Passage Health: quote-based pricing for one all-in-one ABA system
This is the pick for clinics tired of paying for four tools that don't talk to each other.
Pricing model: Pricing is by quote, with a demo and no free trial, so your number depends on your clinic, your modules, and any billing services you add.
Key features: Clinical tools include many data collection types, reusable programs, automated prompt fading and phase progressions, customizable session note templates, automated graphs, and customizable treatment reports. RBTs work in iOS and Android apps that sync in real time.
Scheduling links each session to the learner's active authorization and flags over-limit events before you save. Sessions carry billing codes straight into claims, so nobody re-types them.
Billing applies coding and modifier rules by payor, posts payments automatically, and works with 7,000+ payors through a Waystar clearinghouse connection set up during onboarding. A billing dashboard shows AR aging, first pass rate, and denials.
Client Intake runs leads through a Kanban pipeline and converts them to clients in one click. Recent upgrades include creating and editing events in the mobile app and funding-source start and end dates that keep expired funding off claims.
Optional managed RCM services cover claims, follow-up, denial management with first-level appeals, and AR management, with fees based on monthly collections. Billing Bootcamp offers a 4-week ABA billing and RCM training for teams that keep billing in-house.
Good fit: Small and large ABA or multi-disciplinary clinics that want one system and hands-on help getting there. The 1:1 onboarding team understands ABA workflows, example timelines run about 4 to 8 weeks, and new features ship quarterly.
Hidden costs to ask about: With no public price or free trial, get the full quote in writing. Ask about the published $0.75-per-claim clearinghouse fee, and if you're weighing RCM services, ask how the collections-based fee is calculated.
2. Theralytics: published per-client pricing for budget-conscious clinics
Theralytics is the best ABA software for clinics that want a published price, a low entry point, and certifications to show an auditor.
Pricing model: As of October 2026, Practice Management and Data Collection each cost $20 per client per month, or $30 per user per month. The combined plan is $30 per client per month (reduced from $40) or $45 per user per month (reduced from $60).
Key features: The platform covers billing, scheduling, data collection, documentation, and reporting. AI-Powered Narrative Summaries draft session-note narratives for therapist review, and claims go out through Office Ally or Claim.MD on a daily, weekly, monthly, or per-appointment cadence.
Theralytics holds ONC Health IT certification (November 2025) and completed a SOC 2 Type II examination as of December 5, 2025. Scheduling tracks RBT supervision against BACB standards and calculates drive time and mileage, while the mobile app works offline with EVV-ready clock-in.
Good fit: Independent BCBAs, startups, and growing clinics that want to know the bill before the first call.
Startups can choose the BCBA Start-Up Package (free for up to 6 months or until the first client, with 4.5% RCM billing and a 1-year subscription) or BCBA Start-Up Pro ($0 software fees, 5% RCM billing).
Hidden costs to ask about: Core plans carry a 10-client or 10-user minimum and a $200 or $300 monthly minimum, and additional clearinghouse fees may apply. Its pages disagree on contract terms, so confirm contract length, and note that payroll is reporting only.
The billing service charges 4.5% of receivables once you get paid, which is worth modeling against your monthly collections before you sign up for it.
3. AlohaABA: per-staff pricing for practice management and payroll
AlohaABA offers the clearest per-seat deal in this group if payroll and billing are the jobs you most need covered.
Pricing model: As of October 2026, Practice Management is $29.99 per staff member per month with unlimited clients. Data Collection adds $10 per client per month (shown reduced from $12) and is only sold alongside Practice Management.
Key features: The plan bundles billing, scheduling, payroll, authorization management, a client portal, AR tools, and reports. Scheduling checks authorization utilization while you book and prevents over-scheduling past authorized hours.
Payroll handles overtime per state requirements, mileage, and multiple hourly rates, then exports to ADP, Paychex, and Paylocity.
The newer native data collection covers skill acquisition, behavior reduction, and ABC data, and practices can still pair AlohaABA with partner tools such as Hi Rasmus and Motivity.
EVV runs through a Sandata integration, and TheraDriver is listed as an integration for AI-powered scheduling.
Good fit: Small and growing practices that want payroll, billing, and scheduling under one per-staff price, especially if they're happy with their current clinical tool. There's no implementation fee, and a 30-day free trial lets you test it before paying a cent.
Hidden costs to ask about: Per-staff pricing grows with headcount, so price it against next year's hiring plan. Managed billing pricing isn't published, and since no native AI features turned up, ask what any partner AI integration adds to the bill.
4. Motivity: per-learner modules for clinically led practices
Motivity is the pick for BCBA-led practices that want to buy clinical data collection first and add practice management when they're ready.
Pricing model: As of October 2026, Motivity charges $26 per learner for Data Collection, $24 per learner for Practice Management, and $50 per learner for the All-In-One platform, all billed monthly. Enterprise pricing is custom.
Key features: Data collection includes real-time graphs, 1,000+ ready-to-go templates, and unlimited users and roles. AI session notes went live for every data-collection user on October 7, 2026 at no add-on cost.
An AI scheduling assistant drafts a week of sessions or fills gaps after last-minute changes, and you approve each appointment before it lands. Practice management, expanded through the Calmanac acquisition in 2026, adds drive-time calculation, credential tracking, billing, and payroll tracking.
Motivity also says it completed a SOC 2 Type II audit, which helps if your payors or partners ask for one.
Good fit: Practices of any size whose BCBAs want clinical tools to lead, from small groups up to multi-state enterprises.
Hidden costs to ask about: The intake portal and BI dashboards are add-ons, ConCred is sold separately, and RCM service pricing isn't published. The standard agreement is 12 months (month-to-month is an option), and its RCM page says EVV-required states are reviewed case by case.
5. RethinkBH: per-user quotes for clinics that want staff training built in
RethinkBH suits clinics that want software, staff training, and parent communication from the same company.
Pricing model: RethinkBH says pricing starts as low as $20 per user per month as of October 2026, a figure its own comparison page calls indicative. Expect a custom quote that depends on users, modules, and services.
Key features: Data collection works online or offline, and scheduling was rebuilt on September 15, 2026 with drag-and-drop rescheduling and visual authorization alerts. ParentHub sends caregivers AI-generated session summaries with no passwords or apps involved.
On-demand RBT training includes a 40-hour course. BillAI by Rethink, launched in April 2026, runs as in-house billing software or as managed billing, and the AI Dashboard answers plain-language questions about your operations.
RethinkBH lists HITRUST CSF certification and SOC 2 Type II certified infrastructure, which is handy if your clinic has to answer a security questionnaire.
Good fit: Growing and multi-location practices that want one vendor for clinical tools, billing, and staff development, especially if they onboard RBTs often.
Hidden costs to ask about: AI scheduling is a paid add-on powered by TheraDriver, and Session Note AI is labeled an add-on too, so price both. There's no native telehealth video, and payroll isn't among the listed modules.
6. ABA Matrix: no-tier quotes for compliance-heavy clinics
ABA Matrix is the strictest platform in this group, and its pricing pitch is just as direct: one platform with no tiers.
Pricing model: Pricing is by quote as of October 2026, and ABA Matrix says it doesn't split features into tiers. A 14-day free trial is available with extensions on request, and the mobile app costs nothing extra for any user.
Key features: Scheduling validates authorization units, credentials, dates, and service types in real time, and rules can prevent scheduling or billing once units run out. Built-in payroll pays from completed sessions, with file integrations to providers such as Paychex and Gusto.
Drive time and mileage use Google Maps estimates, and EVV uses GPS clock-in and clock-out with optional validation. AI Note Audits, added in August 2026, check notes against your guidelines while they're still being written.
Good fit: US clinics, from solo practitioners to large clinics, that bill payors with strict documentation rules and want the software to enforce them.
Hidden costs to ask about: The FAQ names one clearinghouse integration (Claim.MD, optional), so ask what it costs and what any other integration would take. Browser support is listed as Safari, Chrome, and Edge, and the app's scheduling and EVV need an internet connection.
7. Artemis ABA: per-user plans with AI tools on Salesforce
Artemis ABA is one of two platforms here that pair a published price with a 30-day free trial.
Pricing model: As of October 2026, the Emerging plan is $39.99 per user per month after a 30-day free trial that requires a card at signup. Enterprise is custom-priced, and contracts are month-to-month.
Key features: Artemis ABA runs on Salesforce, with AI Session Notes (launched November 18, 2025) and AI Treatment Plans that draft from VB-MAPP, ABLLS-R, AFLS, and intake forms for BCBA review.
AI Scheduling fills open slots, and the scheduler checks each appointment against authorized units and payor rules.
Billing auto-generates claims from session data with pre-submission audits and ERA posting, and EVV is listed on both plans. A native HighLevel integration handles lead intake, and the FAQ names Plutus Health as the parent company that also offers billing.
Good fit: Practices from solo BCBAs to multi-location groups that want AI features and are comfortable with Salesforce-based configuration.
Hidden costs to ask about: The integrated Trizetto clearinghouse and advanced scheduling sit on the custom-priced Enterprise plan, and the FAQ still says pricing depends on your needs. Implementation may take 30 to 60 days, so confirm what Emerging includes before the trial clock runs out.
8. CentralReach: custom enterprise quotes for large, multi-location organizations
CentralReach is the broad, long-established platform that large, complex organizations evaluate when they want every module and AI tool from one vendor.
Pricing model: Pricing is by quote as of October 2026, with no free trial listed. Startups and small practices are routed to CR Essentials, a separate product with its own login.
Key features: CR ScheduleAI balances availability, credentials, and authorization hours across in-home and center-based scheduling, though Embedded Cancellations and Interactive Drafts are still coming soon. NoteDraftAI, NoteGuardAI, ClaimCheckAI, and ClaimAcceleratorAI cover notes and claims.
ReportDraftAI, generally available since September 22, 2026, turns authorization, clinical, and progress data into a review-ready draft. Analytics include 50+ prebuilt dashboards and CR Insights Advanced BI powered by Sisense.
CentralReach says it serves over 4,600 ABA practices (per a July 2026 press release), and BDO verified its SOC 2 audit.
Good fit: Large, multi-location, and multi-disciplinary organizations with operations teams that can configure and maintain a big system.
Hidden costs to ask about: Many capabilities are separately branded products, including ScheduleAI, BillMax, Insights, the learning management system, and the AI tools, so ask which ones your quote includes. For a smaller clinic, that's a lot of system to pay for and set up.
What should you pay for ABA software?
Start with your unit. Count active learners, staff with logins, and monthly collections, then price each vendor on the unit it charges for.
Here's a hypothetical to show why that matters. A clinic with 30 learners and 25 staff would pay $1,500 a month on Motivity's $50-per-learner All-In-One plan, or $1,049.75 on AlohaABA's $29.99-per-staff plan plus $10-per-client data collection (and the two bundles don't cover identical features).
Then add what the starting price leaves out: minimums, add-ons, clearinghouse or per-claim fees, implementation, and billing services. A low rate with a $300 monthly floor can cost more than a higher rate without one if your caseload is small.
Compare scope last. A higher per-seat price can still come out cheaper if it replaces a separate billing tool or data collection app, so total up every subscription you'd cancel.
I'd ask every vendor for a quote built on your real numbers, because a published rate is a starting point and your clinic's mix of learners, staff, and payors decides the final bill.
Read the contract before the feature list
Pricing pages get the attention, but the contract decides what you pay in year two. Before you sign, get written answers to these four questions:
- How do you get your data out? Ask what format the export comes in, what it includes (session data, notes, graphs, and claims history), and whether exporting on exit costs extra.
- What do implementation and training cost? Some vendors waive setup and others charge a flat fee, so get the number and what it covers, including data migration.
- How much can the price rise at renewal? Ask for a cap on increases in writing, along with the term length and the notice period for cancelling.
- What does "unlimited" mean? Unlimited clients, users, or storage can come with limits or apply only to certain modules, so ask for the definition in the contract.
A vendor that answers all four without flinching is usually one you'll enjoy working with (and one whose sales rep has read the contract too).
FAQ
How much does ABA software cost per month?
As of October 2026, published starting rates here run from $20 to $39.99 per client, learner, user, or staff member per month, and quote-only platforms price by proposal. In a hypothetical 25-learner clinic, a $50-per-learner plan comes to $1,250 a month before add-ons.
Why don't most ABA software companies publish pricing?
Quote-only pricing lets a vendor shape the price around your size, modules, and billing services, which vary a lot from clinic to clinic. It also starts a sales conversation, so ask for a written quote that lists every fee and minimum.
Do ABA billing services charge a percentage of collections?
Many do, which ties the fee to what your practice collects each month. Theralytics' billing service, for example, charges 4.5% of receivables once you get paid, while AlohaABA and Motivity quote their managed billing on request.
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Peyman Khosravani
Industry Expert & Contributor
Peyman Khosravani is a global blockchain and digital transformation expert with a passion for marketing, futuristic ideas, analytics insights, startup businesses, and effective communications. He has extensive experience in blockchain and DeFi projects and is committed to using technology to bring justice and fairness to society and promote freedom. Peyman has worked with international organisations to improve digital transformation strategies and data-gathering strategies that help identify customer touchpoints and sources of data that tell the story of what is happening. With his expertise in blockchain, digital transformation, marketing, analytics insights, startup businesses, and effective communications, Peyman is dedicated to helping businesses succeed in the digital age. He believes that technology can be used as a tool for positive change in the world.
