Become a Great Data Storyteller: Learn How You Can Drive Change with Data

Become a Great Data Storyteller by Angelica Lo Duca, published by Wiley, redefines data communication by transforming raw data into compelling narratives. This 272-page book provides professionals with the tools to create impactful data stories that drive change. This book is available in E-Book and Print formats.

Angelica Lo Duca’s book, “Become a Great Data Storyteller: Learn How You Can Drive Change with Data,” is an essential guide for professionals who want to go beyond charts and graphs to create data narratives that influence decision-making. The book introduces a structured storytelling framework, helping readers craft engaging presentations that captivate audiences and inspire action.

Lo Duca, a researcher and data specialist at the National Research Council in Italy, integrates her expertise in data science, journalism, and engineering to provide a practical and insightful approach to data storytelling. She demonstrates how to define heroes, antagonists, and compelling conflicts within data, making numbers meaningful to any audience.

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The core of data storytelling

The book challenges conventional data visualisation methods, focusing on storytelling techniques that make complex insights memorable, relatable, and actionable. Lo Duca introduces storytelling structures borrowed from cinema and literature, guiding professionals to build engaging, structured narratives that evoke emotion and clarity.

She explores the psychology of audience engagement, helping data professionals tailor their presentations based on the needs and expectations of their listeners. Whether presenting in a corporate boardroom or a global conference, the book provides practical insights into delivering compelling and persuasive data-driven stories.

Transforming numbers into impactful narratives

Lo Duca introduces the concept of data storytelling as a crucial skill for transforming raw numbers into compelling narratives that drive decision-making and influence change. She explores how understanding the Data Hero—the central figure in any data story—can humanise complex information and make it more relatable to audiences.

The book is structured into twelve chapters, beginning with an exploration of why data storytelling is essential in today’s information-driven world. Lo Duca defines the role of a data storyteller, detailing the skills and mindset required to craft meaningful narratives. She then introduces a storytelling framework inspired by film and literature, demonstrating how data stories can follow a three-act structure to engage audiences effectively.

Further chapters explore tailoring data stories for different stakeholders, including executives and the general public, ensuring clarity and impact. Lo Duca also highlights practical case studies, showing how leading organisations use data narratives to shape strategies and business decisions. The book concludes with insights on retelling and repurposing data stories, maximising their influence across different platforms and contexts.

About Angelica Lo Duca

Angelica Lo Duca is a researcher at the Institute of Informatics and Telematics at the National Research Council in Italy and an adjunct professor of Data Journalism at the University of Pisa. She is a well-regarded speaker at international conferences, specialising in data science, storytelling, data journalism, and web applications.

Her work focuses on bridging the gap between raw data and audience engagement, equipping professionals with the skills to tell powerful, data-driven stories that inspire action.

Become a Great Data Storyteller is a must-read for professionals in data science, business intelligence, journalism, marketing, and leadership. The book provides a roadmap for turning complex insights into compelling stories, ensuring that data does not just inform—but transforms.