Nowadays, with the speed of the internet and the length of time we spend on each task, we rely more and more on video content to convey information and skills. From short-term tutorials to long-term training modules, our company's success is directly related to employee training videos. That's why we've put together this informative article with ideas on how you can create effective employee training videos that will help your company succeed. Below are some of the best practices for creating effective corporate training videos.


1. Be Goal Centric


Learning videos should have a defined goal in mind. The goal of a training video is to deliver the desired behavior not only to deliver a certain amount of knowledge. It is important that the videos are directly connected to the goals of the organization, whether it is to improve sales, reduce costs or increase quality. This will help you measure performance from your training videos and get immediate results. The goals should also be SMART: Specific, Measurable, Attainable, Relevant, and Time-Bound. Don't be vague about what you want your employees to learn because different people can have different interpretations of goals.


2. Be Engaging


Unlike printed or audio-only training materials, video training materials can't be easily discarded after a single use. As a result, the quality of the videos needs to be higher than what you would usually expect from printed material. The best way to ensure that you get good quality videos that are motivating is to put them in your employee's context. This will make your employees want to watch the video over and over again because they are already familiar with the setting which makes them more engaging for your audience.


3. Measure the Impact


If you're going to invest in developing online training videos, you need to know how your employees are doing with them. You can implement a simple survey that will only take a few minutes that will help you understand the level of knowledge your employees have acquired from their online training videos. After watching the video is also a good time for your employees to ask questions and clarifications about the material they saw during their training session. You can use these answers as a baseline or comparison against future measurements for your employee training program. With the right tracking and measurement systems in place, you'll have an idea of how well you're doing with employee training videos and if there is a need to do any adjustments to improve them.




Like with any process, it's important that you see your training videos as a continuous improvement cycle. You need to continuously measure the effectiveness of your videos and if changes need to be made, do it and keep doing it until you get the results you're looking for. It's the only way to keep your training program from becoming obsolete over time. This is why using a solutions provider for employee training videos is a good idea.