business resources
Best Sales Dialer for SMBs (2026): 8 Tools Scored
29 Oct 2026
The best sales dialer for SMBs is a power dialer that costs under $60 per seat per month, syncs every call into the CRM the team already uses, and keeps outbound caller IDs out of spam labels. Small teams need all three, because a dialer that misses one either costs too much per rep, leaves call data outside the pipeline, or connects to fewer prospects.
Small sales teams lose most of their calling time to manual work: typing numbers, waiting through rings, leaving voicemails and logging outcomes by hand. A sales dialer removes those steps by dialing the next contact automatically and writing each call result back to the CRM record.
Sales dialer software for small businesses ranges from about $25 to $183 per seat per month among vendors that publish prices, and seat minimums of 2 to 9 users can raise the real bill further. This ranking scores eight sales dialers from 1 to 10 on six weighted criteria, so each position reflects measurable differences in price, dialing modes, CRM integrations, international reach, small-team access and AI.
What is the best sales dialer for SMBs in 2026?
CloudTalk is the best sales dialer for SMBs overall in this ranking, scoring 8.6 out of 10 because it combines a €49 per-seat power-dialer plan, local numbers in 160+ countries and 95+ integrations including HubSpot, Salesforce and Pipedrive. The other seven sales dialers each lead a narrower use case:
- CloudTalk (8.6): best for SMBs that want power and parallel dialing inside a complete phone system that also handles inbound routing, IVR and SMS
- JustCall (8.5): best for SMS-heavy outbound, with calls, SMS and WhatsApp in one inbox and predictive dialing on up to 10 lines
- Close (8.2): best for founder-led teams without a CRM, because the power dialer ships inside the CRM itself
- Aircall (7.8): best for teams running many SaaS tools, with 250+ native integrations on every plan
- Orum (6.7): best for funded SDR teams of 9+ reps that need AI parallel dialing
- Dialpad (6.6): best for coaching new reps, with AI Live Coach prompts during live calls
- PhoneBurner (5.4): best for single-line volume calling in mortgage and insurance, with ARMOR spam protection
- Kixie (5.2): best for US teams on HubSpot or Pipedrive that want 4-line power dialing
How were the best sales dialers for SMBs ranked?
Each sales dialer was scored from 1 to 10 on six criteria, weighted by how much each one changes the result for a 2 to 20 person sales team, and the weighted average gives a final score out of 10, rounded to one decimal.
| Criterion | Weight | What earns a high score |
| Power-dialer plan price | 25% | $60 (or €52) or less per seat per month on the cheapest plan that includes a power dialer (9); $85 to $110 (6); $140+ (4); quote only (3) |
| Dialing modes | 20% | AI parallel dialing that handles phone trees (10); predictive plus parallel (9); parallel or predictive (8); multi-line power (7); power plus local presence (6); power only (5) |
| CRM integrations | 20% | 200+ native integrations including HubSpot, Salesforce and Pipedrive (10); a built-in CRM plus 100+ apps (9); 95 to 150 integrations (8); major CRMs named, no total published (7) |
| International reach | 15% | Local numbers in 160+ countries (10); calling to 160+ countries (9); numbers in 70+ countries (7); no country count published (5); US and Canada focus (3 to 4) |
| Small-team access | 10% | 1-seat minimum, every price published and a 14-day trial (10); published prices with a 2 to 3 seat minimum (8); no published prices (5); 9-seat minimum and no prices (2) |
| AI features | 10% | Real-time coaching or AI dialing plus AI agents (10); AI agents plus conversation intelligence (9); conversation intelligence on mid-tier plans (8); AI on the top plan or as add-ons only (6) |
Unpublished pricing scores low on both price and small-team access, because an SMB buyer cannot compare a quote it has not yet requested. Price carries the largest weight (25%) because seat cost multiplies with every rep a small team adds.
How do the top sales dialers for SMBs compare?
The top sales dialers for SMBs differ most on power-dialer price, dialing modes and international reach. Each cell shows the fact that was scored, with the 1 to 10 score in brackets.
| Rank | Sales dialer | Price (25%) | Dialing modes (20%) | CRM integrations (20%) | International reach (15%) | Small-team access (10%) | AI features (10%) | Score /10 |
| 1 | CloudTalk | €49 Expert (9) | Power, smart, parallel on 10 lines (8) | 95+, incl. HubSpot, Salesforce, Pipedrive (8) | Local numbers in 160+ countries (10) | 1-user min (3 on Expert), 14-day trial (8) | AI voice agent + conversation intelligence (9) | 8.6 |
| 2 | JustCall | $49 Pro (9) | Power, dynamic, predictive on 10 lines (9) | 100+, incl. HubSpot, Salesforce CTI, Pipedrive (8) | Numbers in 70+ countries (7) | 2-seat min, 14-day trial (8) | Real-time agent assist + AI Voice Agent (10) | 8.5 |
| 3 | Close | $99 Growth + calling usage (6) | Power, predictive, voicemail drop (8) | Built-in CRM + 100+ apps (9) | Calls to nearly 200 countries (9) | 1-seat min, all prices public, 14-day trial (10) | Chloe AI agent + AI call notes (9) | 8.2 |
| 4 | Aircall | $50 Professional (9) | Power only (5) | 250+, incl. HubSpot, Salesforce, Pipedrive (10) | No country count published (5) | 3-license min, prices public (8) | Live coaching + AI Voice Agents (10) | 7.8 |
| 5 | Orum | Quote only (3) | AI parallel with phone-tree handling (10) | Salesforce, HubSpot, Outreach, Salesloft; no total (7) | Calling to 160+ countries (9) | 9-seat min, no public prices (2) | AI dialer, coaching, roleplay (10) | 6.7 |
| 6 | Dialpad | $89 Support Essentials (6) | Power + local presence (6) | Salesforce, HubSpot, Zoho, Dynamics; no total (7) | No country count published (5) | Prices public, 14-day trial (8) | AI Live Coach + AI agents (10) | 6.6 |
| 7 | PhoneBurner | $140 Standard (4) | Single-line power (5) | 150+, incl. Salesforce, HubSpot (8) | US focus (3) | Prices public, free trial (8) | Transcription and AI notes on Premium only (6) | 5.4 |
| 8 | Kixie | Quote only (3) | Multi-line power on 4 lines (7) | HubSpot, Salesforce, Pipedrive; no total (7) | Unlimited US and Canada only (4) | No public prices, 7-day trial (5) | Conversation intelligence as add-on (6) | 5.2 |
What are the 8 best sales dialers for SMBs in 2026?
The 8 best sales dialers for SMBs in 2026 are CloudTalk, JustCall, Close, Aircall, Orum, Dialpad, PhoneBurner and Kixie. Each review follows the same order: what the tool is built for, why it ranks where it does, features, integrations, use cases, industries, pricing, and who should and should not buy it.
1. CloudTalk (8.6/10): best sales dialer for SMBs that want a complete phone system
Overview
CloudTalk is the best sales dialer for SMBs that want power and parallel dialing built into a complete business phone system, rather than a standalone dialer bolted onto a separate phone provider. Reps call from the browser or from inside HubSpot, Salesforce or Pipedrive, and the same CloudTalk account handles inbound routing, IVR, SMS and call recording on one bill.
CloudTalk ranks #1 because it scores 8 or higher on all six criteria, the only sales dialer in this ranking to do so. Its Expert plan includes the power dialer at €49 per seat, and local numbers in 160+ countries let a five-person team prospect abroad with a local caller ID, which earned the only 10 for international reach.
Key features
- Power Dialer with adjustable pacing, so reps move through a CRM call list without dialing by hand
- Parallel Dialer that rings up to 10 numbers at once with answering machine detection, so reps reach live prospects on cold lists faster
- Smart Dialer and click-to-call from the browser, HubSpot, Salesforce or Pipedrive, so warm leads are one click away
- Local numbers in 160+ countries plus toll-free numbers and porting, so prospects see a local caller ID
- AI conversation intelligence (€9 add-on) with transcripts, summaries, call scoring and sentiment, so managers review calls without listening to recordings
- AI voice agent (AIVA) in 70+ languages that answers inbound calls and runs follow-up calls, so leads are handled while reps are busy.
Integrations
- CRMs that receive calls, recordings and AI call notes: Salesforce, HubSpot, Pipedrive, Zoho CRM and Microsoft Dynamics 365
- Other CRMs: Close, Freshsales and Copper, so a team that changes CRM keeps the same dialer
- Helpdesk and e-commerce: Zendesk, Freshdesk, Intercom, Shopify and BigCommerce, so ticket and order data sit next to the call
- 95+ standard integrations in total from the Essential plan, plus Zapier, Make and an open API
Use cases
- Prospecting abroad from one team: reps call leads in Germany, Spain, Mexico or Brazil from a local number in each country instead of buying numbers from several carriers
- Morning outbound, afternoon inbound: reps run power-dialer sessions, then IVR and skill-based routing send inbound calls to whoever is free
- After-hours capture: the AI receptionist answers in 70+ languages, takes a message and passes the lead to the rep the next morning
Industries
- SaaS and technology: SDR teams run parallel dialing from CRM lists and prospect abroad with local numbers
- E-commerce and retail: sales and support share one phone system for order follow-ups and win-back calls, with Shopify and BigCommerce data on screen
- Financial services and healthcare: ISO 27001 and SOC 2 Type II certification plus stated HIPAA and PCI DSS compliance
Pricing
- Starter: €25/user/month billed annually (€34 monthly); Power Dialer is a €15 add-on; no CRM integrations
- Essential: €29/user/month billed annually (€39 monthly); adds Smart Dialer and 95+ integrations; Power Dialer is a €15 add-on
- Expert: €49/user/month billed annually (€69 monthly); Power Dialer and Salesforce ecosystem integration included; 3-user minimum
- Add-ons: Parallel Dialer €39 and AI Conversation Intelligence €9 per user; 14-day free trial with no credit card
Who is CloudTalk for?
- Teams paying for a phone system and a separate dialer that want to consolidate both, plus SMS, on one bill
- Teams opening a new market that want local numbers there without signing a contract with a local carrier
Who is CloudTalk not for?
- Teams that want predictive dialing, which CloudTalk does not offer; JustCall SalesPro and Close Scale include it
- Solo reps who need CRM sync on a tight budget, because Starter has no integrations and Expert needs 3 users; Close Growth works from 1 seat
2. JustCall (8.5/10): sales dialer for SMS-heavy outbound teams
Overview
JustCall is the strongest sales dialer for small outbound teams that rely on texting as much as calling. Calls, SMS, MMS and WhatsApp messages land in one shared JustCall inbox, which helps real estate, solar and home services teams text a prospect within minutes of a missed call instead of switching to a separate messaging app.
JustCall ranks #2 because it scores 9 or 10 on price, dialing modes and AI: the Pro plan adds a power dialer at $49 per seat, and the custom SalesPro plan adds predictive dialing on up to 10 lines. JustCall loses points to CloudTalk on international reach, with numbers in 70+ countries rather than 160+.
Key features
- Power, dynamic and auto dialers on the Pro plan, so reps work through a CRM list without manual dialing
- Predictive dialer on up to 10 lines on SalesPro, so larger outbound lists with low answer rates still produce live conversations
- Local presence and smart reattempt rules, so unanswered prospects are called back automatically from a local number
- Shared SMS, MMS and WhatsApp inbox with bulk SMS and SMS workflows, so follow-ups go out on the channel prospects reply to
- AI Voice Agent that works as an AI SDR, receptionist or answering service, so inbound leads are qualified outside working hours
- Real-time agent assist, transcription, call scoring and sentiment analysis on Pro Plus, so managers coach reps during and after calls
Integrations
- CRMs that receive call logs and recordings: HubSpot, Salesforce (with CTI from the Pro plan), Pipedrive and Zoho CRM
- Sales engagement and data: Outreach, Apollo.io and ActiveCampaign, so dialing fits into existing email cadences
- Helpdesk and productivity: Zendesk, Freshdesk, Intercom, Slack and Calendly, so support tickets and booked meetings link to the call
- 100+ integrations in total on the pricing page (70+ in the FAQ), plus Zapier and HighLevel
Use cases
- Missed-call text-back: an unanswered inbound call gets an SMS reply within minutes, and the rep calls back from the same shared inbox
- WhatsApp follow-up for prospects who stop answering calls, with SMS, MMS and WhatsApp threads kept next to call history
- Booking meetings into Calendly during the call, while the AI Voice Agent qualifies leads who call after hours
Industries
- Real estate: agents text listing details, call back missed inquiries and use WhatsApp for international buyers from one inbox
- Solar and home services: predictive dialing on up to 10 lines works through large residential lead lists
- Healthcare and financial services: stated HIPAA, SOC 2, PCI and ISO compliance supports calling and texting in regulated sectors
Pricing
- Team: $29/user/month billed annually; calling, SMS and 100+ integrations, no power dialer
- Pro: $49/user/month billed annually; adds the power dialer and Salesforce CTI
- Pro Plus: $89/user/month billed annually; adds real-time agent assist, AI call scoring and sentiment analysis
- SalesPro: custom quote with the predictive dialer; 2-seat minimum on most plans; 14-day free trial with no credit card
Who is JustCall for?
- Teams already using Calendly, Outreach or Apollo.io that want dialing to plug into that stack
- Teams of 2 or more planning to grow outbound volume, because predictive dialing sits on the same vendor's SalesPro plan
Who is JustCall not for?
- Teams calling into more than 70 countries; CloudTalk covers 160+
- Buyers who want predictive dialing priced upfront, because SalesPro is quote-only; Close publishes its predictive dialer at $139 per seat on Scale
3. Close (8.2/10): CRM with a built-in sales dialer for founder-led teams
Overview
Close is the best fit for founder-led and early-stage teams that do not have a CRM yet, because the sales dialer and the pipeline come as one product. Calling, SMS and email sit in one Close inbox, and every call logs to the lead record automatically, so there is no integration to configure and no second tool for reps to learn.
Close ranks #3 because it earns the only 10 for small-team access: a 1-seat minimum, every price published and a 14-day trial. Close loses points on price, since the power dialer starts on the $99 Growth plan and calls are billed by usage at about $0.02 per minute on top of the seat price.
Key features
- Built-in power dialer from the Growth plan that works through a Smart View list automatically, so reps call a filtered segment without exporting it
- Predictive dialer on the Scale plan that calls several numbers and connects a live rep when someone answers, so larger lists move faster
- One-click voicemail drop and international numbers for local presence, so reps leave a recorded message and move on in seconds
- Calling, SMS and email in one inbox with automatic call logging and recording, so every touch sits on the lead record
- Workflows that schedule emails, texts and calls in a sequence, so follow-ups run without manual reminders
- Chloe, an AI sales agent that calls and qualifies leads, books meetings and updates the CRM, so reps spend time on qualified prospects
Integrations
- Built-in CRM: calls, recordings, SMS and email log to the Close lead record automatically, so no CRM integration is needed
- Data and enrichment: Clay, Segment and Fivetran move lead and call data between Close and other systems
- Meetings and call notes: Zoom, Calendly, Google Calendar, Gong and Fireflies, so booked meetings and recordings attach to the lead
- 100+ integrations in total, plus Zapier, Make, Gmail, Microsoft 365 and HubSpot
Use cases
- Smart View call lists: reps filter leads into a segment and power-dial it without exporting a spreadsheet
- Multichannel Workflows that schedule a call, an email and a text in sequence without manual reminders
- First-touch qualification where Chloe calls new leads, qualifies them and books meetings before a rep picks up
Industries
- B2B SaaS: founders and first sales hires run demos and outbound calls from the same CRM
- Insurance and financial services: power and predictive dialing work through renewal and referral lists with every call logged
- Coaching and consulting: one person runs discovery calls, follow-up emails and booking from a single inbox
Pricing
- Solo: $9/user/month billed annually ($19 monthly); calling included, no power dialer
- Essentials: $35/user/month billed annually ($49 monthly); adds more AI credits, no power dialer
- Growth: $99/user/month billed annually ($109 monthly); adds the power dialer and automatic CRM updates
- Scale: $139/user/month billed annually ($149 monthly); adds the predictive dialer; calls about $0.02/min; 14-day free trial with $5 of credits
Who is Close for?
- Teams moving off spreadsheets that want the CRM and the dialer from one vendor on one bill
- Teams that want an AI agent making qualification calls from day one, since Chloe is available on every Close plan
Who is Close not for?
- Teams on HubSpot or Salesforce, because Close replaces the CRM; CloudTalk or JustCall add a dialer to the existing CRM instead
- High-volume callers who need a fixed cost, because calls are billed by usage; CloudTalk and Kixie include unlimited US and Canada minutes
4. Aircall (7.8/10): sales dialer with the largest integration marketplace
Overview
Aircall is the best fit for SMBs whose sales process runs across many tools and who want the phone system to connect to all of them. Aircall lists 250+ native integrations on every plan, the widest catalog in this ranking, including HubSpot, Salesforce, Pipedrive, Zendesk and Shopify, so call data reaches each tool without a custom build.
Aircall ranks #4 because it earns 10s for CRM integrations and AI features, but only a 5 for dialing modes: it offers a power dialer and no parallel or predictive dialing. Aircall also publishes no country count for its phone numbers, which held its international reach score at 5. Professional is the plan most SMB outbound teams need, because Essentials has no power dialer.
Key features
- Power dialer and outbound campaigns on the Professional plan at $50 per seat, so reps work call lists without manual dialing
- Click-to-call from CRM and helpdesk apps, so reps call a contact from the record they are already viewing
- SMS, MMS and WhatsApp messaging with a shared inbox, so text follow-ups stay next to call history
- AI call summaries and conversation intelligence included on Professional, so call notes reach the CRM without typing
- Live in-call coaching and sentiment analysis, so managers can guide new reps during real conversations
- AI Voice Agents with 50 included minutes per month on every plan, so inbound calls are answered when reps are busy
Integrations
- CRMs that receive call logs, recordings and AI summaries: Salesforce, HubSpot, Zoho, Pipedrive and monday.com
- Helpdesks: Zendesk, Intercom, Help Scout and Gorgias, so support calls attach to the customer's ticket with the recording
- E-commerce, marketing and recruiting: Shopify, Klaviyo and Bullhorn, so order, campaign and candidate data appear on the call
- 250+ native integrations in total on every plan, plus Slack, Microsoft Teams and Zapier
Use cases
- Power-dialed outbound lists with AI summaries written to HubSpot or Salesforce after each call
- Shared sales and support lines where IVR and routing send each caller to the right team
- Calling from inside Salesforce with the Aircall for Salesforce Voice add-on, at $30 per seat
Industries
- Real estate: agents call and text leads from one shared inbox and log every contact to the CRM
- Recruitment and staffing: the Bullhorn integration lets recruiters dial candidates and log calls without switching tools
- Retail and e-commerce: Shopify and Klaviyo data on screen help sales and support teams handle order and campaign calls
Pricing
- Essentials: $30/license/month billed annually; calling, recordings and AI transcripts, no power dialer
- Professional: $50/license/month billed annually; adds the power dialer and AI conversation intelligence
- Enterprise: custom pricing with a 25-license minimum
- 3-license minimum on Essentials and Professional; annual billing saves 25%; free trial with 100 AI Voice Agent minutes
Who is Aircall for?
- Companies expecting to pass 25 seats, since Aircall's Enterprise plan (25-license minimum) offers a path without switching vendors
- Teams that want to trial AI voice agents at no extra cost, with 100 minutes at sign-up and 50 included each month
Who is Aircall not for?
- Cold-calling teams that need parallel or predictive dialing; CloudTalk offers 10-line parallel dialing and JustCall predictive dialing
- Teams that must confirm number coverage before buying; CloudTalk publishes local numbers in 160+ countries
5. Orum (6.7/10): AI parallel sales dialer for funded SDR teams
Overview
Orum is built for dedicated SDR and BDR teams whose job is to book meetings through cold calls at volume. The Orum AI parallel dialer calls several prospects at once, connects the rep only when a person answers, and handles phone trees and voicemails without the rep, so reps spend their hours in conversations rather than ring time.
Orum ranks #5 because it earns 10s for dialing modes and AI, but scores 3 on price and 2 on small-team access. Orum's main plan requires at least 9 seats and pricing is quote-only, so it suits a funded startup with a real SDR function better than a three-person sales team.
Key features
- AI parallel dialer that connects reps only to live answers, so reps skip rings, voicemails and wrong numbers
- Operator agent that navigates phone trees and drops voicemails automatically, so reps never wait on a menu
- Number rotation, country matching and reputation monitoring, so outbound numbers are less likely to be flagged as spam
- Scout AI that reviews dialing history, flags dead-end numbers and finds numbers likely to answer, so lists get cleaner over time
- AI call summaries and objection detection after every call, so managers see why calls stall without listening to each one
- Virtual sales floor with live listening and leaderboards, so remote SDR teams can be coached in real time
Integrations
- CRMs that receive dial outcomes and AI call summaries: Salesforce and HubSpot, so every connect and summary sits on the contact record
- Sales engagement platforms: Outreach, Salesloft and Gong Engage, so parallel dialing runs inside existing cadences
- Prospecting and team chat: Apollo for contact data, plus a Slack integration included in the plan
- No integration total published; a Webhooks add-on connects Orum to any other system
Use cases
- Ramping new SDRs with AI roleplay agents before they call live prospects, through the AI Coaching add-on
- Meeting booking for account executives from cadences already running in Outreach or Salesloft
- International SDR teams calling 160+ countries from one dialer, with caller IDs matched to each country
Industries
- B2B SaaS: SDR teams book demos by phone and push outcomes into Salesforce or HubSpot
- Cybersecurity: a segment represented in Orum customer stories, with Abnormal Security reporting 20% more meetings booked
- Enterprise software: teams with Salesloft or Outreach cadences add AI parallel dialing without changing their sequence tool
Pricing
- Launch: per-user plan billed annually; power dialer, parallel dialer, AI dialer, voicemail drop and unlimited dials; price on request
- Ascend: per-user plan billed annually, with Ascend Limited seats for AEs who dial less often; price on request
- Add-ons: AI Coaching (roleplay agents, scorecards, coaching portal) and Webhooks
- Minimum 9 seats; up to 10 caller IDs per month; free trial limited to 500 dials
Who is Orum for?
- Companies that measure SDRs on meetings booked and want more conversations per rep hour
- Sales leaders who want AI scorecards and a coaching portal to standardise objection handling across the team
Who is Orum not for?
- Teams under 9 reps; CloudTalk's 10-line Parallel Dialer is a €39 add-on available from 1 user
- Teams that also need inbound routing or IVR, which CloudTalk, Aircall and JustCall include
6. Dialpad (6.6/10): sales dialer with real-time AI coaching
Overview
Dialpad is the best fit for sales teams that want to coach reps while the call is happening. Dialpad AI transcribes calls live, shows AI Live Coach prompts during the conversation and writes a recap afterwards, so a manager with a handful of new reps can raise call quality without listening to every recording.
Dialpad ranks #6 because its 10 for AI is offset by a 6 for price: the power dialer sits on the $89 Support Essentials contact center plan, not on the $39 to $79 Sell plans. Dialpad also publishes no country count for its numbers, which held its international reach score at 5. Teams that only need calling and AI transcripts can start on Dialpad Connect at $15 per seat.
Key features
- Power dialer on the Support (contact center) plans from $89 per seat, so call lists are worked without manual dialing
- Reach Booster local presence dialing and voicemail drop on Sell Advanced ($59) and higher, so more prospects pick up and reps skip recorded messages
- AI Live Coach with real-time assist during calls, so new reps get prompts while the prospect is still on the line
- Real-time transcription, AI recaps and sentiment analysis, so call notes are written without typing
- AI playbooks and scorecards, so managers measure every rep against the same call structure
- Post-call automation that sends follow-ups, so next steps go out without manual work
Integrations
- CRMs that receive call logs, transcripts and AI recaps: Salesforce, HubSpot, Zoho and Microsoft Dynamics
- Helpdesks: Zendesk and ServiceNow, so calls handled by the contact center team attach to the customer's ticket
- Workspace and inbox: Microsoft Teams, Google Workspace and Front, so calling works inside the tools reps already use
- No integration total published on the Dialpad pricing or home page
Use cases
- Local presence outreach with Reach Booster and one-click voicemail drop on Sell Advanced
- Sales and contact center teams sharing one platform, with the power dialer on the Support plans
- Team-wide call QA on Sell Premium, where quality management scores every call against the same standards
Industries
- Financial services: a segment featured in Dialpad customer stories, with AI transcripts and PII redaction on every call
- Legal: AI transcripts and recaps document every client call, so lawyers and intake staff keep a searchable record without manual notes
- Recruiting: reps call candidates at volume and review AI recaps instead of replaying recordings before the next interview
Pricing
- Connect Standard: $15/user/month; Connect Pro: $25/user/month; business phone with AI transcripts, no power dialer
- Sell Essentials: $39/user/month; Sell Advanced: $59/user/month with Reach Booster and voicemail drop
- Sell Premium: $79/user/month; adds quality management on top of Live Coach
- Support Essentials: $89/user/month with the power dialer; 14-day free trial on Connect
Who is Dialpad for?
- Teams standardised on Google Workspace or Microsoft 365 that want calling, transcripts and recaps inside those tools
- Companies planning AI agents for customer conversations, since Dialpad prices its Resolve AI agents per conversation rather than per seat
Who is Dialpad not for?
- SMBs that want a power dialer under $60 per seat; CloudTalk (€49) and JustCall ($49) include one at that price
- Teams that must confirm country coverage before buying; CloudTalk publishes local numbers in 160+ countries
7. PhoneBurner (5.4/10): single-line power dialer for regulated US verticals
Overview
PhoneBurner is the best fit for US teams in mortgage, insurance and financial services that want high call volume without the dropped-call risk of predictive dialing. PhoneBurner is a single-line power dialer, so the rep hears every connection live, which keeps calls conversational in regulated verticals. PhoneBurner holds a 4.7 rating on G2 from 250+ reviews.
PhoneBurner ranks #7 because its $140 entry price is nearly three times the $49 to $50 power-dialer plans from JustCall and Aircall, and its US focus scores 3 on international reach. PhoneBurner scores well on CRM integrations, with 150+ apps including Salesforce and HubSpot. Recording storage runs from 30 days on Standard to unlimited on Premium, and contact imports from 10,000 to 50,000 per month.
Key features
- Single-line power dialer that blends calls, email and SMS in one session, so reps follow up on every channel without switching tools
- ARMOR spam protection, remediation and caller ID analytics, so outbound numbers are less likely to be flagged
- Connect Scores that use carrier signals to skip numbers with almost no chance of a pickup, so reps spend dials on reachable contacts
- One-click post-call workflow automation and automatic lead distribution, so wrap-up work takes a single click
- Live call monitoring, coaching and leaderboards, so managers can step in on live calls
- Built-in CRM, sales cadences and appointment calendar, so teams without a CRM can still run structured follow-up
Integrations
- CRMs that receive call outcomes and dispositions: Salesforce, HubSpot, Zoho CRM and SugarCRM
- Agency and work management: GoHighLevel and monday.com, for agencies and teams that run lead lists outside a classic CRM
- Meetings and automation: Zoom for scheduled calls, Zapier for other apps, and an Open API on the Professional plan
- 150+ integrations in total, alongside PhoneBurner's own built-in CRM
Use cases
- Political and fundraising call programs that import up to 50,000 contacts a month on Premium
- Recovering flagged numbers with ARMOR remediation and caller ID analytics
- Teams without a separate CRM running follow-up from PhoneBurner's built-in CRM, cadences and calendar
Industries
- Mortgage: a dedicated PhoneBurner solution, with cadences that keep rate-quote follow-ups on schedule
- Insurance: another dedicated PhoneBurner solution, suited to quote and renewal call lists
- Solar: reps work large residential lead lists while Connect Scores skip numbers with almost no chance of a pickup
Pricing
- Standard: $140/user/month billed annually ($165 monthly); unlimited calling, cadences and built-in CRM
- Professional: $165/user/month billed annually ($195 monthly); adds softphone, AI noise cancellation, coaching and Open API
- Premium: $183/user/month billed annually ($215 monthly); adds a PhoneBurner number, inbound routing, transcription and SMS
- Numbers, ARMOR and Connect Scores are add-ons; free team admin account; free trial with included minutes
Who is PhoneBurner for?
- Teams with a manager or admin who does not call, since PhoneBurner includes a free team admin account
- Teams benchmarking answer rates, as PhoneBurner reports customers reaching over 10% answer rates and up to 4x improvement
Who is PhoneBurner not for?
- Teams calling outside the US; CloudTalk offers local numbers in 160+ countries
- Teams that want parallel dialing for more volume, because PhoneBurner dials one line; CloudTalk and Orum dial several at once
8. Kixie (5.2/10): multi-line power dialer for US teams on HubSpot or Pipedrive
Overview
Kixie is the best fit for US-focused SMB outbound teams that work inside HubSpot, Pipedrive or Salesforce and want more live conversations per hour. The Kixie Multi-Line PowerDialer rings up to 4 leads at a time, which sits between a single-line power dialer and a 10-line parallel dialer, so reps gain volume without moving to an enterprise tool.
Kixie ranks #8 because it publishes no prices for any plan, which scores 3 on price and 5 on small-team access, and its unlimited minutes cover only the US and Canada. Kixie's dialing modes score 7, ahead of PhoneBurner and Aircall, thanks to multi-line dialing. Its 7-day free trial is also the shortest among the tools that publish a trial length.
Key features
- Multi-Line PowerDialer that dials up to 4 leads at once, so reps reach more live prospects per hour than single-line dialing
- Single-Line PowerDialer with calling session management, so reps work a CRM list in focused sessions
- ConnectionBoost AI local presence with caller ID reputation checks, so fewer calls show a "Spam Risk" label
- AI human voice detection (premium add-on on some plans), so reps connect to people rather than voicemail greetings
- Conversation intelligence with keyword and sentiment tracking and AI call summaries synced to the CRM, so call notes write themselves
- Team SMS with shared inboxes plus DNC list compliance and suppression workflows, so texts and calls respect opt-outs
Integrations
- CRMs that receive calls, texts and AI call summaries: HubSpot, Salesforce, Pipedrive, Zoho and Close
- CRMs for smaller teams: Copper, Insightly and Freshworks, so teams outside the big three CRMs still get native call logging
- Work management and agencies: monday.com and HighLevel, plus Zapier and Make for automation
- 12 integrations named on the Kixie homepage; no total published
Use cases
- Speed-to-lead callbacks where inbound calls route to the lead's CRM owner, so returning prospects reach the rep they already spoke to
- Call-and-text cadences run from inside HubSpot or Pipedrive with DNC list suppression workflows
- Live leaderboards and realtime reporting that let a small sales floor compete on daily call targets
Industries
- E-commerce: teams call and text recent shoppers about abandoned carts or large orders
- Home improvement: reps call and text homeowners about estimates, with every touch logged in the CRM
- Financial and health services: DNC list compliance and routing based on CRM fields keep calls with the right rep
Pricing
- Professional: business phone, CRM integration, click-to-call, SMS templates and voicemail drop, no power dialer; price on request
- Single-Line PowerDialer: adds session-based power dialing; price on request
- Multi-Line PowerDialer: up to 4 lines and AI human voice detection; price on request
- Unlimited US and Canada minutes; ConnectionBoost and conversation intelligence are add-ons; 7-day free trial with no credit card
Who is Kixie for?
- Teams that mostly call the US and Canada and want flat unlimited minutes rather than per-minute billing
- Teams that want a step up from single-line dialing without moving to a 9-seat parallel dialer such as Orum
Who is Kixie not for?
- Teams calling outside the US and Canada; CloudTalk (160+ countries) or JustCall (70+) fit better
- Buyers who need a published price before a demo; CloudTalk, JustCall and Aircall list theirs
Which dialing mode does an SMB sales team need?
Most SMB sales teams need a power dialer, which dials the next contact automatically after each call and keeps a live rep on every connection. Parallel and predictive dialers add volume, but they suit cold lists with low answer rates rather than warm leads.
| Dialing mode | How it works | Best fit for an SMB |
| Click-to-call | Rep clicks a number in the CRM or browser; one call at a time | Warm leads and account managers making under ~40 calls a day |
| Power dialer | Dials the next contact as soon as the last call ends; one line per rep | Most small outbound teams; every answered call reaches a live rep |
| Parallel dialer | Rings 2 to 10 numbers per rep at once and connects the first person who answers | Cold lists with low answer rates and dedicated SDRs |
| Predictive dialer | Paces calls across a team with an algorithm, so some answered calls wait or drop | Large call-center lists; carries the most compliance risk |
How much does a sales dialer cost for a 5-rep SMB team?
A 5-rep SMB team pays roughly €200 (about $230) to $700 a month for a sales dialer that includes a power dialer, before calling fees and add-ons. This table multiplies each vendor's cheapest power-dialer plan by five seats on annual billing
| Sales dialer | Plan with power dialer | Price per seat/mo (annual) | 5 seats per month | Watch for |
| CloudTalk | Starter + Power Dialer add-on | €25 + €15 | €200 | No CRM integrations on Starter |
| CloudTalk | Expert | €49 | €245 | 3-user minimum; 11% fee for US and Canada customers |
| JustCall | Pro | $49 | $245 | 2-seat minimum; predictive dialer is custom-priced |
| Aircall | Professional | $50 | $250 | 3-license minimum |
| Dialpad | Support Essentials | $89 | $445 | Power dialer sits on contact center plans |
| Close | Growth | $99 | $495 | Calls billed by usage at about $0.02/min |
| PhoneBurner | Standard | $140 | $700 | Numbers and ARMOR are add-ons |
| Kixie | PowerDialer plans | Quote only | Quote only | No published prices |
| Orum | Launch or Ascend | Quote only | Not sold below 9 seats | 9-seat minimum |
Two costs raise a small team's dialer bill beyond the seat price:
- Seat minimums: a 2-person team on a plan with a 3-seat minimum pays for a third seat it does not use.
- Calling and number fees: usage-billed minutes and add-on numbers can exceed the seat price for reps making 100+ calls a day.
How do you test a sales dialer during a free trial?
Test a sales dialer during its free trial by running the same real call list through two shortlisted tools for a week and comparing results, because connect rates and CRM sync quality only show up on live calls. Five tests cover what a demo cannot show:
- Split one list: load the same 200 to 300 contacts into both tools, so connect rates compare like for like.
- Check the caller ID on a mobile phone: call a colleague's mobile and confirm the number shows as local and carries no spam warning.
- Audit five calls in the CRM: open the contact and deal records and confirm the recording, disposition and AI summary landed on the right record.
- Call each target country once: check audio quality and the local number display in every country on the team's list.
- Price the real bill: add every add-on the trial used, such as parallel dialing, AI or branded caller ID, to the seat price before comparing quotes.
What should an SMB check before signing a sales dialer contract?
A SMB should check the annual commitment, refund terms and number porting before signing a sales dialer contract, because these decide how costly it is to leave a tool that does not work out.
- Annual discount vs lock-in: annual billing saves about 30% on CloudTalk, up to 29% on JustCall, 25% on Aircall, about 15% on PhoneBurner and about 9% on Close. CloudTalk's annual plans require a 12-month commitment, so a monthly first quarter is the safer test for an unproven team.
- Refunds and plan changes: CloudTalk bills in advance with no refunds for partial months, applies upgrades immediately and applies downgrades at the end of the billing period. Ask every vendor for the same terms in writing.
- Number porting: keeping existing numbers preserves callbacks from past prospects. CloudTalk says porting can take as little as two weeks depending on the current provider, and Close lets teams port or buy numbers inside the app.
FAQs
Is an auto dialer legal for small business sales calls?
An auto dialer is legal for small business sales calls in the US, but its use is regulated. The TCPA restricts autodialed or prerecorded calls to mobile numbers without prior express consent, the National Do Not Call Registry applies to telemarketing, and the FTC's Telemarketing Sales Rule caps abandoned calls at 3% per campaign over 30 days. Power dialers that keep a live rep on every call carry less risk than predictive dialers. This is not legal advice; check the rules for each country called.
How much do add-ons add to a sales dialer bill?
Add-ons can add €9 to $49 per seat per month to a sales dialer bill, depending on the vendor. CloudTalk charges €39 per user for the Parallel Dialer and €9 for AI Conversation Intelligence, while Aircall charges $49 per seat for AI Assist Pro, $15 for Analytics+ and $30 for Aircall for Salesforce Voice. PhoneBurner and Kixie sell numbers, spam protection and conversation intelligence as add-ons without published prices.
Which sales dialer plan is needed for HubSpot and Salesforce?
The plan needed for HubSpot and Salesforce differs by sales dialer. CloudTalk connects HubSpot from the Essential plan (€29) and adds its Salesforce ecosystem integration on Expert (€49), JustCall adds Salesforce CTI from Pro ($49), and Aircall includes both on every plan but sells Aircall for Salesforce Voice as a $30 per seat add-on. Close is a CRM itself, so it replaces HubSpot or Salesforce rather than connecting to them.
How do sales dialers reduce spam labels, and what does it cost?
Sales dialers reduce spam labels with branded caller ID, number reputation monitoring and number rotation, and several vendors price these separately. CloudTalk's branded caller ID costs from €0.07 per call for US and UK numbers, Aircall charges $0.08 per call for branded caller ID and $0.03 per check on its Number Reputation Dashboard, and Orum rotates up to 10 caller IDs per month. PhoneBurner's ARMOR and Kixie's ConnectionBoost are add-ons with no published price.
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Ricardo Tomaz
Ricardo Tomaz is VP of Finance & Operations at Ztudium, the 4IR technology company behind Businessabc, Citiesabc, and IntelligentHQ. He owns the group's finance and operations function, spanning financial strategy, budgeting, reporting, and multi-entity operations, and works directly with leadership to align commercial goals with data-driven insight.
Working at the core of a technology group operating across AI and blockchain, Ricardo writes on the practical intersection of finance and emerging technology: how automation and digital transformation are reshaping business operations, what data-driven decision-making looks like in practice, and the questions of governance and ethics that come with AI-led systems.
