VideoVerse's platform drives real-time short-form video creation & highlights for leading sports, news & entertainment rights-holders and content creators around the world.
Bluestone Equity Partners, a global private equity firm focused on the Sports, Media & Entertainment industry, has announced a growth investment in VideoVerse, the company behind Magnifi, an internationally acclaimed AI-powered video editing solution.
VideoVerse’s Software as a Service (SaaS) platform leverages Artificial Intelligence (AI) models, computer vision, and Machine Learning (ML) to transform full-length video footage into short-form content and highlights in real-time for leading rights-holders and content creators around the world.
“With media companies and streamers now producing millions of hours of video every minute, demand for curated content has skyrocketed,” said Vinayak Shrivastav, VideoVerse CEO & Co-Founder.
“VideoVerse’s editing solutions are now an indispensable asset within the video creation ecosystem, with Magnifi, in particular, facilitating a seamless and highly-efficient process for curation, production, and distribution," Shrivastav highlighted.
"Our partnership with Bluestone marks an exciting phase as we forge ahead with global expansion and driving innovation in the realm of media technology by unlocking the boundless potential of AI."
The Latest Investment of Bluestone: Magnifi by VideoVerse and the future of AI-driven content creation
Headquartered in the United States and India, VideoVerse works with top-tier sports leagues & teams, broadcast networks, and content producers, such as: the UEFA Champions League, FA Cup, Bundesliga, Australian Open, U.S. Open, Wimbledon, NCAA Basketball, Indian Premier League (IPL), Women's Premier League (WPL), and various U.S. collegiate sports programs at major universities and athletic conferences.
VideoVerse’s flagship product, Magnifi, streamlines traditional labor, time, and cost-intensive editing processes through cloud-based AI-driven analysis, empowering hundreds of sports leagues, news & entertainment broadcasters, and streaming platforms around the world to quickly and easily curate, edit, and distribute short-form content and highlights. Earlier this year, Magnifi earned the coveted National Association of Broadcasters (NAB) “Product of the Year” award.
“The demand for intelligent software automation of short-form content and highlights is growing exponentially,” said Bobby Sharma, Bluestone’s Founder & Managing Partner.
“The applications for VideoVerse’s technology are limitless, extending across Sports, Media & Entertainment, and into other industries, such as education and security. Today, rights-holders and content creators sit on mountains of raw content, and consumers want the ability to watch short-form content and highlights as soon as a play is over, or when news breaks. With Magnifi’s market-leading AI technology and a suite of supporting SaaS technologies, VideoVerse meets this demand in terms of quality and efficiency, unlike any other company in the marketplace. We’re excited to help VideoVerse take the next step on its journey to revolutionize the curation and monetization of next generation video and media.”
VideoVerse marks the third investment for Bluestone, and its first in a SaaS company, from its inaugural $300 million fund launched in a single closing during the first quarter of 2023. Bluestone is differentiated in the Sports, Media & Entertainment capital markets by its unique combination of blue-chip industry operating and investment experience, expansive international network, stable institutional capital base, and collaborative synergistic approach with portfolio companies. In connection with this investment, Bluestone’s Sharma will join VideoVerse’s Board of Directors, helping to drive its global growth.
VideoVerse is building the next-generation video editing ecosystem, addressing a broad range of use cases in the post-production process. Working with leading rights holders and sports broadcasters globally, VideoVerse’s extremely strong product-market fit serves enterprises across numerous industries – OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms and more. VideoVerse has offices in the U.S., Europe, and India.
About Bluestone Equity Partners
Headquartered in New York City, Bluestone Equity Partners is a global private equity firm harnessing a unique combination of blue-chip business and investment experience, coupled with deep industry ties, to forge highly strategic capital partnerships with growth-stage Sports, Media & Entertainment businesses and properties.