As Halloween approaches, the leading chocolate and sweets brands globally are gearing up with all sorts of eerie goodies that will pamper lucky samplers’ tastebuds and put this event on the map. From Reese’s to Gregg’s and to Swizzels, expect to see the stores’ shelves flooded with Halloween-themed treats in a range of flavors, textures, shapes, and so on.
Possibly one of the year’s best awaited events, you can’t miss the launches breaking into your stores this autumn. As Clare Newton, Swizzels’ marketing manager, states, this celebration brings about new opportunities for retailers, which is their most impactful shopping time. There are great occassions to improve margins, win customers over, expand their targeted audience, and reinforce supremacy in the chocolate and desserts industry – achievements that all the largest producers go for. This Halloween, it’s all about an exciting clash of flavors that want to get you hooked. So, let’s uncover what the world’s leaders are bringing to the table and find out which brands of sweets and chocolates will lead the pack.
Reese’s
Leading candy producer Reese’s is set to dominate the sweets stage again, this time brewing up some themed threats that will feature in Tesco, Morrisons, Asda, and Sainsbury’s exclusively. You may be doubling down on your budget for Reese’s goodies, but this time, the effort may ensure you of the delicacies’ quality and unforgettable taste. The industries behind cocoa, nuts, coffee, vanilla, and more are raising their prices while tightening the screws on what they pay producers, pressuring the supply chain from top to bottom. A few manufacturers manage to stay atop the global shortage phenomenon, and generally, these suppliers rely on some great producers of the basic ingredients. When partnering with a quality nuts manufacturer provider with standing on the market, skimping on the goods’ excellence becomes unnecessary, for hearty margins will keep coming. Remember that sometimes, there’s a direct dynamic between products’ quality, suppliers’ and producers’ pricing strategies, and the location you buy your goodies from, to name a few factors impacting the product you end up with.
The seasonal treats waiting for you on the shelves include Pumpkins King Size and Skeletons Snack Size—both packed with moreish nuts, just as you’d hoped. You can indulge in a waffle filled with rich peanut butter cream and chocolate candy or one layered with smooth milk chocolate and creamy peanut butter. Or, why not, try both? We’re curious to find out which combo wins you over.
Monty Bojangles
Monty Bojangles, or the mecca of chocolate, is gearing up with a limited edition of branded chocolate truffles – some that you won’t resist sampling. As usual, the brand employs some really unique tactics that apply to more operations, from marketing plans to product quality. First, the confectionery powerhouse is known for its intriguingly delicious award-winning truffles finished with a rich layer of premium cocoa. This means that whether you buy the goodies for yourself or trick-and-treaters, you can expect to indulge in some of the finest ingredients. Secondly, the brand prioritizes sustainable practices, which trickles down to the system’s bottom. Such leaders in ethical sourcing are obviously working with suppliers of cocoa ingredients and other elements that align with their goals, prioritizing the environment’s well-being from top to bottom.
Third, you’ll receive your chocolate delivered in the same package you are used to, but with a lovely twist. The brand and image of the products are associated with the inimitable mascot and cat that has us crack smiles when we see it. Improving brand awareness is a task done successfully, and understandably, the brand enjoys the same level of popularity this Halloween. The Cosmic Blink Cat Tin this season features the renowned truffles – but with chocolate chip cookie crumbs. The tin looks spookily cool, so you may find it resting on your kitchen shelf for a while, filled with homemade cookies or anything you want to store in an eye-grabbing recipient. Feel inspired yet?
Co-op
Co-op goodies come in five thrilling flavor and shape variants this year, presenting an odd assortment of textures, colors, and presentations. It may hit your spot if you’re the type of enthusiast who wants to make something unique each Halloween, with the focus being placed on what you offer and serve. Spooky Halloween deliciousness in a plastic package, you can opt for the following:
- 2 trick or treat cupcakes
- 4 poison apple brownies
- 9 witchy party cupcakes
- 4 Halloween munch cakes
- 5 cookies and scream.
The selection combines numerous ingredients and concepts, from fabulous party food to spine-tingling bakes priced humbly so that everyone can experience one of the hottest trends in sweets this October. Now, the question is: vanilla, apple, strawberry, pumpkin, milk chocolate, or something else? Which one will you go for first?
Gregg’s
A combo of funny and scary design and ingredient mixture, Gregg’s raises the barrier with only one launch for this autumn’s Halloween. Less is more, and the confectionary provider lives by this motto. The mammoth released a fresh assortment of Halloween-themed biscuits, excellent for a sweet autumn-ish indulgence on the go. You’ll find a ginger biscuit topped with milk chocolate by Fairtrade, a vanilla bun covered by hair-rising sugar decorations, and a pack of four eerie buns. The prices differ a bit, but remain just as affordable as people got used to with Gregg’s.
Now, here’s another question that may pop into your mind once you’re at the store, filling up your basket. Will you serve a Salted Caramel Latte, Orange Hot Chocolate, Orange Mocha, or Pumpkin Spice Latte with your spooky, crunchy wafer? Because yes, all these options are on the table. Preferably, on your kitchen table.
Swizzels
Swizzels has announced a new launch – the Squashies Squeletons. The brand looks to cash in on the spiking demand for newness in the confectionery industry, bringing treats with strawberry, sour apple, and orange flavors. And according to the runners’ words, the company expects to see sales exploding as fans look to explore the new textures and flavors. At the same time, the brand invests in began-friendly alternatives for this Halloween in an attempt to satisfy the growing demand generated by the over 88MN vegans out there. We’re spoiled for choice, it seems.
A battle of flavors and tastes unfolds in front of your eyes. Which competitor do you think will reign supreme?
