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Coach Holiday Campaign
Coach has unveiled its new holiday campaign- ‘The Gift for New Adventures’- positioning the luxury brand as the perfect holiday gift and travel companion.
Coach has unveiled its new holiday campaign ‘The Gift for New Adventures’
Coach brand ambassadors Elle Fanning, Charles Melton, Kōki, Soyeon, Griff and Ravyn Lenae star in the campaign, shot by Dan Beleiu. The Holiday 2025 campaign visualises the luxury brand’s ethos of authenticity and self confidence.
“The idea behind The Gift for New Adventures was to evolve the spirit of our Fall 2026 Revive Your Courage purpose campaign into the emotional world of the holidays. For us, gifting isn’t just about giving something beautiful — it’s about inspiring someone to take the next step in their own story,” Joon Silverstein, chief marketing officer at Coach, told WWD.
The Holiday 2025 campaign presents a series of vignettes, with each scene visualising themes tied to the holiday season. The cast is shown making choices that lead to moments of travel, revisiting familiar places, seeking inspiration alone or celebrating with family. Always, with Coach by their side.
Coach has unveiled its new holiday campaign ‘The Gift for New Adventures’
About Coach
What began as a workshop with six artisans and their goal to design handcrafted, beautiful, functional products in modern shapes, from the finest leather, transformed into luxury brand Coach. Envisioning a future where the art of handcrafted luxury meets practicality, the luxury fashion brand selects the finest leather for each piece. Every product is crafted with attention to detail, reflecting its dedication to quality and timeless style. At the heart of the luxury brand’s vision is a belief in empowering individuals to express their true selves through fashion. Today Coach is dedicated to sustainability and social responsibility, ensuring that its legacy of quality and craftsmanship leaves a positive imprint on the world as a force for good.
