Businesses
Currently Builds India's First Real-Time Social Network App
16 Oct 2025, 8:19 am GMT+1
Currently- India's first real-time social network app- announced that it has raised $1 million in a funding round led by Aarvi Family Office LLP with participation from LJ Knowledge Foundation, Dhruv Patel, Pratik Patel, Neerav Dad, Arpit Patel and Priyank Parmar.
The social media app market in 2025 has over 5.4 billion global users, particularly younger demographics. Key trends include the dominance of short-form video content, social commerce, AI in marketing, and a shift towards authentic community engagement.
However, Currently is the first real-time moment-sharing app in India that helps people discover what others are doing at that moment. And it is increasingly becoming the app people are turning to, in order to share real-time activities with friends and family by answering one simple question: "What are you doing right now?"
Whether grabbing coffee, playing cricket, or relaxing, Currently lets you share authentic, unfiltered moments with no filters or old photos—just the real you. Unlike traditional social media that thrives on filters and algorithms, Currently focuses on authenticity and spontaneity. It focuses on authenticity and spontaneity, and aims to change how people connect and share their lives.
With features such as Live Map, Authentic Status Sharing, and Business Check Ins, the platform aims to evolve into India’s first real-time people network, a digital layer that reconnects people in the physical world and celebrates being present. The fresh funds will be used to introduce new real-time features, upgrade tech, expand engineering and design teams, and grow city-based communities and brand partnerships.
Speaking on the funding, Mitesh Shethwala, Founder – Currently, said: “This funding comes at a time when we are scaling our tech infrastructure and expanding our engineering and design teams. Social media was supposed to make us social in the real world — but today, it’s more about entertainment and ads. Currently brings back authenticity by showing what people are doing right now, not what algorithms decide. We are not replacing anything — we are rebuilding what social media was meant to be.”
Reinforcing this view, Ravi Patel, Aarvi Family Office LLP, said: “We are excited to partner with team Currently in this funding round. Currently represents a new category in social networking — one that blends authenticity, real-time presence, and genuine discovery. The team’s organic traction and near-zero marketing spend show that people are ready for a social media revolution rooted in reality, not vanity.”
About Currently
Currently is a seed company founded in 2023 by Mitesh Shethwala. Based in Ahmedabad, India, it operates as an app-based social networking platform for real connections and is available on both Android and iOS devices. Per tracxn: “Currently has raised $181K in funding, with a current valuation of ₹9.99Cr. The company has 1117 active competitors, including 93 funded and 32 that have exited. Its top competitors include companies like Facebook, VK and Renren.”
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Jasmeen Dugal
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country's advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
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