Senior executive and serial entrepreneur Merve Kanat Dogan brings with herself more than two decade's experience in foreign communications and relations in various sectors, including pharma, medical, health tourism, technological devices, and the equestrian industry. 

Dinis interviews Merve, now serving as Vice President Business and Turkey and Middle East Partner at ztudium in the latest episode of his YouTube Podcast Series. Both discuss the various aspects of Turkish culture and economy, and to highlight some of Merve's key experiences from her international entrepreneurial journey. The podcast is powered by openbusinesscouncil, citiesabc, fashionabc, and sportsabc.

Today's world is more interconnected than ever. As the demand for goods and services across borders continues to grow, it offers ample opportunities for businesses to expand into new markets and increase their customer base. International trade, therefore, presents a wide range of opportunities for individuals and businesses alike.  

Merve Kanat Dogan has spent the early years of her entrepreneurial journey travelling around the world and building relationships. She shared her opinion of international trade, from her experience, with Dinis:

"International trade is not just about exchanging goods and services, it's about building bridges between nations, fostering mutual understanding and respect, and creating a more prosperous and peaceful world for all."

She also highlighted the multiple facets of the Turkish economy that contribute to building its prominent position in the global landscape.  

Turkey, located at the crossroads of Europe and Asia, is a country with a long history of international trade. Over the past few decades, Turkey has undergone a significant economic transformation, emerging as one of the world's leading trading nations. The country's strategic location and abundant natural resources, coupled with a young and dynamic workforce, make it an ideal destination for businesses looking to expand their operations.

More Interviews

Dinis Guarda Interviews Timothy Hughes, Social Selling Pioneer, In The Latest Episode Of His YouTube Podcast Series

The Metaverse For Businesses: Tommaso Di Bartolo, Author Of 'Navigating The Metaverse', On The Latest Episode Of Dinis Guarda YouTube Podcast Series

Dinis Guarda Interviews Samir Ceric, COO Of Blocksport & Discusses Digitalisation & Tokenization In the Sports & Industry

Innovation As The Tool To Create Balance In Society And Business: Hirander Misra, Chairman And CEO Of GMEX Group, Discusses The Pivotal Role That Technology Plays

Why is Turkey a trade hub of international trade?

Turkey has a diverse economy with a mix of industries, including textiles, agriculture, automotive, and electronics. The country is also a major producer of steel, cement, and chemicals, making it an important player in the global manufacturing industry. As a result, Turkey's exports span a wide range of products, with textiles and clothing being the country's largest export sector.

One of the key drivers of Turkey's international trade is its membership in the Customs Union with the European Union (EU). This agreement has opened up significant opportunities for Turkish businesses to access the European market, which accounts for over half of the country's exports. In addition to the EU, Turkey has also established free trade agreements with several other countries, including Japan, South Korea, and Malaysia.

In recent years, Turkey has also made significant progress in adopting digital technologies to support its international trade efforts. The country has launched several initiatives aimed at promoting e-commerce and facilitating cross-border transactions, such as the Turkey Digital Gateway program. These efforts have helped to improve the efficiency of trade processes and increase the competitiveness of Turkish businesses in the global market.

Merve explained to Dinis that "a world-class education system, highly qualified workforce that has an overall visionary outlook, and an advanced adoption of digital and technological facilities" to be some of the driving reasons that Turkey has been at the edge of international engagements.

Bridging the physical and digital dimensions for a sustainable business strategy

Digital Transformation In Businesses And Economy Dinis Guarda Interviews Merve Kanat Dogan, Vice President Business At Ztudium Group.png
Merve Kanat Dogan, Vice President Business and Turkey and Middle East Partner at ztudium

As the world becomes increasingly digitised, businesses are facing new challenges and opportunities. The rise of digital technology has created a new dimension of business, one that exists alongside the physical world. In order to succeed in this new landscape, companies must bridge the physical and digital dimensions to create a sustainable business strategy.

The physical dimension of business has been around for centuries. It involves the production, transportation, and consumption of goods and services. It is a tangible, visible world that we can touch and see. However, the digital dimension is a new world that is rapidly growing in importance. It includes everything from e-commerce and social media to big data and artificial intelligence.

“With the current digital age, personal transformation is as important as the digital transformation of businesses. As we enter this new era, the nuances of businesses have also changed: It is still important and relevant to build relationships, but the products and services that we were offering earlier are not enough anymore. We will have to offer something new. it is important to adapt to these new requirements to be at the upfront”, Merve shared with Dinis. 



4IR: AI Blockchain Fintech IoT Reinventing a Nation by Dinis Guarda and Rais Hussin (

Dinis Guarda citiesabc openbusinesscouncil Series is also available as podcast on:

Apple Podcasts:

On Spotify:

Google Podcasts:

Amazon Music: