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Dsquared² And Safilo Renew Eyewear Partnership
Eyewear group Safilo has announced the early renewal of its multi-year licensing deal with fashion brand Dsquared², founded by twin brothers Dean and Dan Caten.
Eyewear group Safilo has announced the early renewal of its multi-year licensing deal with fashion brand Dsquared²
Safilo Group and Dsquared² announce the early renewal of their global licensing agreement for the design, manufacturing and distribution ofDsquared² branded eyewear collections until the end of December 2031.
“We are delighted about the early renewal of our partnership with Dsquared2, a brand that stands out for its unique positioning and for its ability to anticipate and interpret fashion trends,” said Angelo Trocchia, CEO of Safilo Group. “Since the beginning of our collaboration in 2021, Dsquared2 has quickly established itself as one of the most dynamic brands in our portfolio… together, we will continue to work in synergy to enhance the brand’s presence in Europe and around the world.”
“Renewing the partnership with Safilo on Dsquared² eyewear is a commitment to continuing a vision”, said Dean and Dan Caten, founders and creative directors of the brand. “The styles have always reflected a balance between creativity and craftsmanship ensuring they resonate with the brand’s identity. Being aligned on design has been pivotal, not just for aesthetic consistency, but for creating products that truly represent Dsquared² essence.”
Dsquared²
Canadian twins Dean and Dan Caten began their career in fashion design at Parsons School of Design, New York in 1984. Shortly, they debuted womenswear and leisure collections and were signed by fashion label Ports International as creative directors. In 1991 the duo moved to Milan and debuted a men’s collection in 1994 under the label, Dsquared². It immediately caught the attention of editors and buyers with its bold, playful, and edgy aesthetic.
Headquartered in Milan, Italy, Dsquared² is celebrated for its bold runway shows, provocative designs, and celebrity following. Over the years, the label has expanded beyond menswear and womenswear to include footwear, fashion accessories, and fragrances, all integrated with its rebellious spirit.
From its early days, Dsquared² has been synonymous with high-energy runway shows and collaborations with global icons. The brand gained widespread recognition when Madonna commissioned them to design her outfits for the 2001 Drowned World Tour. Since then, Dsquared² has dressed several celebrities, including Rihanna, Beyoncé, and Justin Timberlake. Their collections often feature bold graphics, distressed denim, and sharp tailoring, deftly combining streetwear influences with luxury craftsmanship.
Dsquared² embraces a philosophy of contrast—combining casual-wear with sophisticated detailing, rugged elements with polished elegance. The fashion brand’s slogan, “Born in Canada, Made in Italy,” reflects its unique DNA, as the brothers integrate their designs with Canadian heritage while leveraging the expertise of Italian artisans. Today, Dsquared² is a powerhouse in contemporary global fashion, pushing boundaries with its bold designs, unexpected collaborations, and theatrical runway presentations.
Safilo Eyewear
Safilo is one of the world’s leading eyewear manufacturers, renowned for its high-quality craftsmanship and innovative designs. Founded in 1934 in Italy, the company has built a reputation for premium optical frames and sunglasses that combine style, functionality, and durability. Safilo oversees a diverse portfolio of both in-house brands, such as Carrera, Polaroid, and Smith, and licensed luxury brands, including Dior, Fendi, Jimmy Choo, and Givenchy.
With a focus on precision engineering and artisanal techniques, Safilo combines Italian heritage with cutting-edge technology to create eyewear that meets the highest standards of quality and performance. The company implements eco-friendly initiatives such as using bio-based materials and reducing its carbon footprint in manufacturing processes. Safilo also integrates advanced lens technologies, ensuring optimal UV protection, comfort, and visual clarity. With a presence in over hundred countries, the eyewear brand continues to shape the eyewear industry with stylish, high-performance designs.
