Gen Z Statistics That Matter to Marketers in 2023

Pew Research defines "Generation Z" as individuals born after 1996. One popular stereotype of Generation Z is that they are antisocial, tech-dependent, and social justice crusaders. Some members of Generation Z will not remember a period before social media and cell phones because they are a recent generation.

The data on Generation Z's growing size are the most surprising. The traits of Gen Z clients typically hint at a pragmatic approach to money. Regarding the value of technology, they also greatly embrace individuality. Generation Z is more concerned with eating than appealing aesthetics and entertaining items. If you want to attract Generation Z clients, you must value design. Price is important in today's society, but you also want to find a solid balance between design and market expenses. This article discusses the various statistics of Gen Z.

Ground Statistics:

Data on Generation Z indicates that word-of-mouth is one of the main factors influencing their purchases. Ratings on the internet are subject to a similar statistic. Remember that you should work to give your customers a fantastic service experience. It is hoped that the internet will provide positive reviews and suggestions. These two strategies can attract new customers. Gen Z judges businesses more favourably when given feedback from their peers.

Statistics about Generation Z voting:

78% of Generation Z were dissatisfied with how President Donald Trump ran the country. During the outbreak, Gen Z numbers are expected to skyrocket. Younger Americans (32% of respondents) were far less tolerant of Trump. The Boomers come in second with 48%, Generation Xers with 42%, and the Silent Generation with 57%. It's proof that Gen Z values independence, diversity, and authenticity. Click here for more information.

Other Statistics:

The importance of smartphones to Generation Z consumers is evident. It makes it logical since they are the first generation without a landline phone. Gen Z's advantages or disadvantages in life can be determined by how quickly new technology is adopted. Social networking offers job opportunities, and Generation Z is concerned that they may miss out if they are not using their mobile devices. Location services are another feature of smartphones, and 58% of Generation Z said they would pay more than $5 for an item that could be delivered in an hour.

48% of Gen Zers report feeling anxious and depressed

The changing economic climate is bringing on a rising variety of issues. High unemployment rates and a declining standard of life are two effects of the growing wealth disparity. Statistics on depression make Gen Z unemployment quite obvious. Other generations and all generations have serious concerns about this that had not even been addressed before the pandemic outbreak. So, the businesses who work keeping the young generation in mind, must think how to create and market their products for their well-being and not anything else. 

Conclusion

Gen Zers are looking for high quality at an affordable price with excellent service. Compared to previous generations, this generation is more aware of the economy. To appeal to Gen Z consumers, you must emphasise personalisation because the most diverse generation, Genz, values individuality.