How Alpha Agency Turned Regional Insight into International Recognition: A Standout Year in European Creative Awards

In the fast-paced landscape of advertising and communications, it’s rare for a regional agency to achieve international visibility and recognition within a single awards season. Yet Alpha Agency, a Baltic-based strategic and creative agency led by CEO Lauris Spillers, has done exactly that. With major wins at the European Agency Awards 2025 and a prestigious shortlist position at the Epica Awards 2025, Alpha has marked its strongest year to date.

At the heart of this achievement is the agency’s campaign “Never Alone!” – a transformative national initiative created for Findmykids, a global child-safety technology brand. The campaign addressed a deeply emotional and urgently relevant issue in Lithuania: the rising number of missing children and the growing anxiety among parents. Rather than rely on fear-driven messaging, Alpha chose a different path – one built on empowerment, community, and the power of shared cultural storytelling.

A Campaign That Became a National Conversation

“Never Alone!” launched across Lithuania and quickly evolved into one of the most talked-about public-safety conversations in the country. It united NGOs, psychologists, journalists, influencers, and families under a single message: that child safety is not just a problem – it’s a shared responsibility.

The creative idea drew inspiration from the beloved film Home Alone, reimagining its iconic premise through a modern lens: “Do you know where your Kevin is?” This simple but emotionally charged question bridged nostalgia, parental instinct, and social relevance. Media outlets embraced it. Parents shared it. Influencers amplified it. Within weeks, the campaign created a wave of national dialogue that extended far beyond traditional advertising boundaries.

International Award Wins: A Breakout Moment for a Baltic Agency

This impact translated directly into industry recognition. At the European Agency Awards 2025, Alpha Agency won in two major categories:

Best PR Campaign
Best Integrated Campaign

These wins reflect not only the strength of the core idea but also the breadth of execution – spanning PR, expert partnerships, influencer marketing, digital storytelling, podcasts, radio, and live conversation formats.

The agency was also shortlisted in Best Local Campaign, adding another layer of validation to the work.

Shortly after, Alpha’s campaign was announced as a finalist at the Epica Awards 2025, one of the world’s only creative competitions judged by journalists rather than advertisers. The campaign was shortlisted in the highly competitive Public Interest – Health & Safety category, placing Alpha alongside major global agencies.

A Strong, Business-Oriented Agency Ready for What’s Next

Under the leadership of Lauris Spillers, Alpha Agency has built its reputation on combining strategic thinking with bold creative execution. While these accolades celebrate creative excellence, they also highlight something deeper about Alpha’s capabilities. The agency’s approach is rooted in strategic thinking, data-led insight, and a commitment to solving real business and societal problems through creativity.

Alpha has positioned itself as a results-driven partner for brands seeking meaningful impact – whether through strategy, creative, media planning and buying, PR, integrated campaigns, digital storytelling, or social communication. The agency’s cross-Baltic structure allows it to combine local cultural knowledge with international standards, making it an ideal partner for global brands entering the region or local brands looking to expand.

After the success of “Never Alone!”, Alpha is already exploring new collaborations in technology, public interest, mobility, sustainability, and consumer sectors. The agency welcomes partnerships with brands that want more than visibility – brands that want influence, meaning, and measurable results.

If your organisation is seeking strategic, socially resonant, creative work that delivers real change, Alpha Agency is open to new inquiries, partnerships, and collaboration opportunities. Don’t hesitate to reach out.

A Big Step Forward for Baltic Creativity

For a country of fewer than three million people, Lithuania became the stage for a campaign that now resonates across Europe. For Alpha Agency, it represents a moment of elevation – demonstrating that impactful ideas and courageous strategy can compete with the best creative work worldwide.

As Alpha continues to grow its regional and global footprint, the agency remains committed to storytelling that drives awareness, action, and positive social change.

To learn more about Alpha Agency’s work and capabilities, visit: https://alphabaltic.com/en

For details on the “Never Alone!” campaign and its outcomes, explore: https://alphabaltic.com/en/our-work/never-alone-360-launch-campaign-for-findmykids

Peyman Khosravani

Industry Expert & Contributor

Peyman Khosravani is a global blockchain and digital transformation expert with a passion for marketing, futuristic ideas, analytics insights, startup businesses, and effective communications. He has extensive experience in blockchain and DeFi projects and is committed to using technology to bring justice and fairness to society and promote freedom. Peyman has worked with international organisations to improve digital transformation strategies and data-gathering strategies that help identify customer touchpoints and sources of data that tell the story of what is happening. With his expertise in blockchain, digital transformation, marketing, analytics insights, startup businesses, and effective communications, Peyman is dedicated to helping businesses succeed in the digital age. He believes that technology can be used as a tool for positive change in the world.