How Local Businesses Can Support Safer Streets for Cyclists in Montana

Cycling has been growing in popularity across Montana, with more people choosing bikes as a mode of transportation and recreation. But as cycling gains traction, so does the need for safer roads. 

While government agencies work to improve infrastructure, there's another key group that can make a significant impact: local businesses. When a business prioritizes cyclist safety, it fosters a sense of shared responsibility, drawing in customers who value a supportive, inclusive environment. 

Here are some actionable ways that local companies in Montana can contribute to cyclist safety and, in turn, boost their own success.

Teaming Up with Local Advocacy Groups

One of the most effective ways for companies to contribute to safer cycling is by partnering with local advocacy groups. Organizations like Bike Walk Montana work tirelessly to promote cyclist safety through education and infrastructure improvements.

For example, a local coffee shop might collaborate with an advocacy group to host a "Bike to Work" day, offering free drinks to cyclists or setting up a community meet-up spot. Meanwhile, a bike shop could organize a safety workshop, where experts talk about road rules, proper gear, and best practices for staying safe on the road. 

This way these companies build goodwill within the community and increase their visibility.

Offering Support to Cyclists Injured in Accidents

Despite the best efforts to promote safety, accidents still happen. Cyclists are vulnerable on the road, and when accidents occur, they often require legal and financial assistance. This is where local companies can offer meaningful support. 

For example, businesses can provide information or resources for cyclists who need help after an accident, such as connecting them with a Montana-based bicycle accident lawyer.

Many cyclists are unsure of their rights, how to handle insurance claims, or whether they’re entitled to compensation. By providing guidance on how to access legal support, companies show they care about the well-being of their community.

Local businesses might offer workshops or informational brochures about what to do in case of an accident, helping victims take the necessary steps to protect their rights. This kind of assistance creates a deeper connection with customers, who appreciate the genuine concern for their safety and recovery. It also positions these companies as trusted community advocates, going beyond transactional relationships to offer real, meaningful support.

Sponsoring Bike Safety Programs and Events

Cycling safety isn’t just about individual precautions—it's also about community education. Companies can take an active role in promoting safer streets by sponsoring bike safety programs or organizing events that encourage responsible cycling. This can range from sponsoring local "Bike to School" days to funding cycling safety campaigns to even hosting helmet giveaways or safety check events.

Imagine a brewery sponsoring a family-friendly bike ride that doubles as a safety workshop. Participants could ride together on designated routes, learning about safe biking practices along the way. At the end of the ride, they could enjoy a refreshing drink while local safety experts offer tips on how to ride safely in traffic, maintain a bike, and use proper safety gear.

Sponsoring these kinds of events supports community safety and creates positive associations between the business and health-conscious, eco-friendly customers. The outdoor recreation industry in the U.S. contributed a staggering $1.08 trillion to the economy in 2022, with cycling alone adding $4.32 billion.

Providing Bike-Friendly Infrastructure

One of the easiest ways to support safer streets is by making business locations more accessible to cyclists. Simple changes like installing bike racks, providing secure bike parking, or even adding a bike repair station can make a big difference. Cyclists need safe places to store their bikes while they visit shops, restaurants, and other establishments.

Bike-friendly businesses often see increased foot traffic and loyalty from cyclists. In fact, studies show that businesses with bike-friendly infrastructure can see up to a 24% increase in retail sales?. Cyclists are more likely to stop by a store or restaurant that makes them feel welcome, and they'll return knowing that their bikes are safe while they shop or eat.

Beyond offering bike racks, businesses can go a step further and create dedicated bike lanes or paths that lead to their location. This way cyclists can have a clear, safe route to get there, reducing the chances of accidents along the way. 

Fighting for Better Cycling Policies

Local companies have a unique ability to influence policy changes that benefit cyclists. By using their voice and resources, they can advocate for improved cycling infrastructure, such as protected bike lanes, better road signage, and safer intersections. When businesses publicly support these changes, they help create momentum for government action.

In Montana, cities like Bozeman and Missoula have already made strides toward creating more bike-friendly environments. However, there’s still a long way to go. 

Advocating for better cycling policies doesn’t just benefit cyclists—it benefits the entire community. Safer streets mean fewer accidents, reduced traffic congestion, and a better local economy. 

Encouraging Employees to Bike to Work

Businesses can also lead by example and encourage their own employees to bike to work. Offering incentives like bike lockers, reimbursements for cycling gear, or creating a “bike to work” program can motivate staff to ride instead of drive. This helps reduce traffic on the roads, making them safer for all cyclists, but it also promotes a healthier and more active workforce.

In fact, studies show that employees who bike to work are less stressed and more productive. It’s a win-win for both employees and employers. And when customers see that a business encourages sustainable, healthy practices, it can improve that business’s reputation even more.

Final Words

There are countless ways for local companies to support safer streets for cyclists in Montana. From partnering with advocacy groups and offering bike-friendly infrastructure to sponsoring events and educating the public, each effort makes a difference.

When cyclists feel safe and supported, they’re more likely to visit local shops, cafes, and restaurants. By getting involved in creating safer streets, businesses don’t just improve safety—they help build stronger, more vibrant communities that benefit everyone.