Whether you’re launching a new company or a new product, or you need to get information out to the press for news conferences, you need to have a great press kit. 

The kit, which is handed out to media sources, should include relevant documents, images, and promotional information. But how exactly do you put together a press kit? Let’s find out.

Determine Your Press Kit’s Purpose

The first step is to determine the purpose of your press kit. You can then ensure that the right content is included. Understand how you want to use the kit. For instance, you could be introducing a new product or service or you could be promoting an event. You can then ensure all relevant info is included, such as product specs for a new product launch or times, dates, and location for a promotional event.

Include Contact Information

You also need to decide which person in your company will be the primary contact. If the media outlets you’re sending your press kit to want to get in touch with your company to find out further details about your product launch or event, for instance, it’s important that they can easily get in touch with the right person. So, determine your primary contact and make sure you include clear contact details in your press kit. It’s best to include the name of the contact, the email address, and the phone number. You should also provide details of your company website and your location.

Tell Your Business Story

A press kit is your opportunity to tell the media about your company, so ensure you include a brief summary of your business story, just as you would do with any kind of press release. You should describe the history of your company and your mission before tying in the product, service, or event that you’re promoting. Your business story needs to be well-written and concise. Between fifty and one hundred words is an ideal length.

List Company Facts

Next, provide some facts about your company. It’s best to list these in bullet point fashion, so don’t go beyond ten facts. The purpose of including facts about your company in your press kit is to enable media sources to easily create compelling content about your business. Facts that you could provide include:

  • The date your company was founded.
  • The names of any notable customers.
  • Your annual revenue.
  • The types of products or services that you provide.
  • Mentions of your company in the media.

Use the Best and Most Interesting Photos You Have

Providing visuals in your press kit is essential. You should include high-quality photographs of your team, your products, and your past events. You should also use smaller images throughout the press kit to illustrate your written content so that you can add visual appeal and make your content more informative. Never sacrifice quality. The images you provide the media with should be the best and most interesting photos that you have. It’s more than worth spending time editing your photos with a free online editor like BeFunky to ensure your images are appealing, engaging, and professional-looking. You could even try some neat effects, such as adding pops of color to black and white photographs, to really make your images stand out and grab people’s attention.

Provide High-quality Logos

In addition to providing photos that media sources can use in their content, ensure you include high-quality logos in your press kit. This is important as it makes sure that your logos are used in alignment with your brand. The last thing you want is for media sources to use poor-quality logos or logos that are out-of-date. In addition to providing logos, and any other visual marketing materials, you should provide branding guidelines on how and where media sources can use them.