Growing your brand won’t really work without maintaining engagement and consistently producing high-quality content. This, of course, is easier said than done because keeping up with content creation can be difficult, especially if that’s not the only thing you do.
According to research by Demand Metric, content marketing costs 62% less than traditional marketing. Content marketing also generates 3x more leads in comparison.
This is where writing software comes in; it makes the writing process simpler, organizes ideas, and sets realistic goals to keep a steady flow of content for blogs, marketing materials, or even books.
Keep reading, and we’ll show you how business owners can use writing software to be more productive and consistent with content creation.
Using Writing Software to Build a Structured Content Plan
You need a good plan to produce a steady flow of quality content and engage with your target audience. Getting a free book writing software is a great option, and there are many options to choose from.
Google Docs, for example, will allow you to map out content calendars, plan topics and set deadlines. Scrivener is another great tool, but you only get a 30-day free trial, and then you’ll need to pay for a license.
These tools will make sure that content is constantly being published without last-minute rushes, which can put a damper on quality. If you’re a business owner, you can use Scrivener to outline blog posts for an entire quarter and organize topics into categories like tutorials, industry insights, or product updates.
Writing software will make outlining simpler and see to it that every blog post, article, or even eBook has a clear structure from the start. This will help writers stay focused and it will make the content easier to draft.
You can also set writing goals and deadlines, which is great if you struggle to stay motivated.
According to a HubSpot study, businesses that published 16+ blog posts/month generated 4.5x more leads than those that published 0-4.
Optimizing Workflow with Writing Software
Writing software won’t just help you plan the content; it will actively optimize the entire process.
Organizing Ideas and Drafts
One of the biggest benefits of writing software is its ability to store and organize ideas for future use.
You can use tools like Evernote and Scrivener to collect ideas for blog posts, product descriptions, or newsletter topics in one place so that you never lose that inspiration. For example, you can jot down content ideas as they come up and save them directly in the software to use them later.
This way, you can easily go back to those ideas when you need to create new content. You can also use writing software to manage multiple drafts. Create separate folders for different content projects (social media post, eBook, newsletter, etc.) and switch between drafts as you need to.
You won’t lose track of progress and you’ll be able to handle several projects at the same time.
Collaborating with Teams
This is a big part of content creation and writing software makes working with teams a piece of cake.
(Forbes) Teams that collaborate effectively and efficiently are 5x more likely to be high-performing.
Cloud-based tools like Google Docs let you work with multiple people on the same document in real time, so you can share your drafts with your teams, editors, and marketing departments and get feedback right away.
Say you’re working on a product launch; you give your team access for suggestions and edits and by doing so, you make sure that the content is in line with your company’s branding and messaging.
Writing software will also make tracking changes and revisions simpler and you won’t lose any important updates during editing. You can see and track different versions of a draft, compare changes, and ensure that the content is high-quality.
3 Strategies for Long-Term Content Creation
Being consistent is important for success, but you’ll need more than just good organization to consistently create content. Writing software will make the process easier, but you’ll also need some strategies to stay motivated and productive.
Batch Writing
This is a very effective strategy for those that need a steady flow of content. You set aside specific time blocks to write a few pieces at once to create a backlog of content that’s ready to be published later.
No pressure and no last-minute writing.
Setting Realistic Goals
You want goals you can actually achieve, otherwise you’ll lose motivation. You can use writing software to break big projects into smaller pieces that are more manageable.
This means that, instead of writing 10,000 words a day, set a goal for 500 to make it more manageable.
Tracking Progress
You need to track progress to stay motivated, so use writing software that lets you monitor how much of a project has been completed.
Visually seeing your progress can be a miracle worker for motivation.
Conclusion
Consistently writing high-quality content doesn’t have to be overwhelming, but it will be if you don’t have some tools that will help you out.
Writing software can make the process of content creation simpler and it can help you stay organized. In essence, they make everything more efficient and less stressful, so you can focus on producing good material that will engage your audience.
And with a few smart strategies, staying consistent becomes easy and even fun.
