Businesses
Hupside Launches National Original Intelligence Week and Debuts OIQ Challenge at CES 2026
07 Jan 2026
Hupside is a software company that measures and amplifies human originality. The company unveils the public debut of the Original Intelligence Challenge at CES 2026
Hupside announced the National Original Intelligence Week from January 5–9 2026 to launch a new category: Original Intelligence (OI) that defines and measures the human ability to generate ideas that go beyond AI’s homogenised outputs.
“An AI-driven world is not just about using the best technology, it’s also about finding and aligning the people who best work with it. Original Intelligence is the missing link between AI adoption and AI optimization, and with our software, you can measure OI to drive AI ROI”, as per their website.
Together, these initiatives introduce the world’s first measurable way to understand what humans uniquely contribute in an AI-driven world.
Despite billions poured into AI, up to 95% of organisations report no return on investment, and generative models are rapidly homogenising ideas across industries.
To address this growing sameness crisis, Hupside is inviting users to discover their Original Intelligence Quotient (OIQ) through a brief, patent-pending interactive challenge that reveals how their ideas compare to both AI and other humans. By quantifying originality in real time, Hupside is revealing the one human ability AI cannot copy and that businesses rely on to stay competitive.
“AI tools are everywhere, yet most companies aren’t seeing an acceptable return on investment because they haven’t focused on the human creativity required to use them well,” announced Jonathan Aberman, CEO & co-founder of Hupside. “LLMs are making ideas more homogeneous, and businesses can no longer rely on technology alone to differentiate. Originality is the advantage now. That’s why we’re at CES: to introduce Original Intelligence and the first product that measures how humans truly compare to AI.”
Original Intelligence: The new paradigm in the AI era
As AI-accessible knowledge becomes a commodity and AI-generated ideas begin to sound the same, the real differentiator is no longer speed or efficiency. It is human originality.
Original Intelligence is the new category built for this moment.
OI captures the human ability to generate ideas that break away from AI’s predictable patterns and reveal something truly new. It reframes originality as a measurable capability that determines who will thrive in the AI era and which organisations will continue to innovate rather than blend into the noise.
The OIQ Challenge: The true measure of human value
Participate in the OIQ Challenge by visiting the online challenge during the National Original Intelligence Week:
Within minutes, participants learn:
- How their ideas differ from AI-generated norms
- Which Original Intelligence type they belong to
- How their originality drives business value alongside AI
For journalists, creators, innovators, educators, and business leaders, the OIQ challenge offers something unprecedented: a measurable reflection of what makes their idea generation and problem-solving uniquely human.
It gives participants immediate insight into both how well they use AI and how they stand apart from it. The experience is designed to be fast, fun, and revealing, offering a first look at the new data organizations will use to understand originality in the AI era.
By participating, attendees become part of a larger movement to elevate human creativity at a time when it is most at risk.
About Hupside
Hupside is a transformational software company that measures and elevates human originality. Backed by rigorous cognitive science and built for a world reshaped by AI, Hupside’s tools help individuals and organizations identify the ideas, talent, and thinking that spark true innovation.
Hupchecker, a first-of-its-kind assessment that generates an Original Intelligence Quotient (OIQ)—a quantifiable measure of how individuals think beyond conventional and AI-generated ideas.
