Brokers & FinTech
Natural Language Generation Tool Launched To Create Automated Social Media Content For Brokers
03 Jul 2020
Autochartist – analytics and actionable content provider – uses their industry exclusive natural language generator machines to create automated social media content for brokers to aid the increased demand for fast, cost-effective, reliable and branded content post pandemic.
With companies such as Saxo Bank reporting, ‘record breaking highs,’ during the lockdown and the volatility of the markets in the past 4 months increasing fx trading activity, this has resulted in brokers demanding faster delivery of actionable content to facilitate acquisition and retention marketing funnels.
Natural language generation (NLG) has been around for over 20 years however Autochartist have evolved the use of this technology to provide natural automated social media content for brokers. This process is done automatically through the company’s NLG smart-machines by way of a 3 step process:
1) collation of trading data from a number of sources,
2) manipulation of data through different elements, such as market event templates, language, brand and more,
3) final production of human-like narrative.
“Online users live on social media and therefore that’s where the content we create for our brokers needs to live also. Especially following the pandemic, whereby there was a 61% global increase in social media usage. We are the first in the industry to offer a service like this. Saving time and money for brokers, not to mention helping them increase lead-gen, as well as improving posting frequency and SEO. As a company, we invest heavily in R&D and cutting-edge tools like this are the reason why,” said Ilan Azbel, CEO and Founder at Autochartist.
Autochartist’s Automated Social Media offers unique-to-broker branded content for Facebook, Twitter, Sina Weibo, and almost any Social Media platform accessible by API. The service provides an increased breadth of symbol coverage for brokers, as well as posting frequency across multiple time-zones and languages. The tool has already been successfully on-boarded by brokers such as FXCM, Swiss Quote and in recent news for ATFX. Stefano Gianti, Education Manager at SwissQuote mentioned, “We have worked with Autochartist for a number of years and we were delighted to learn about their Automated Social Media tool. It has not only been an obvious cost saver with respect to time and HR for content production and translation but the best thing about the service is that the content is unique to our style of posting and branding, as well as being an area of our business that offers us value without the need for a lot of maintenance, so that we can focus our attention on what’s happening in the markets and our clients.”
About Autochartist
Founded in 2004, Autochartist is a leading financial content and analytics provider. Partnering with global Stock, Forex, Futures and CFD brokerage firms to serve them with thousands of unique content piece’s per daily, in more than 20 languages. The company focuses on research and development in order to consistently deliver innovative products which ensures not only their clients success but also assists them in delivering the most unique and current content possible.
