STEPN GO And Adidas Announce First-Ever Physical Shoe Drop Featuring Limited-Edition Ultraboost 5

Adidas and STEPN GO have launched their first-ever physical running shoes, the STEPN GO x Adidas Ultraboost 5. This special edition shoe combines fitness technology with Adidas' performance design. Only 1,200 pairs are available through a raffle starting December 13, 2024. This collaboration brings together digital assets and real-world fitness in a new and exciting way.

Adidas, a global leader in sportswear and STEPN GO, the social-lifestyle app, have announced the launch of their first co-branded physical shoe collection. The STEPN GO x Adidas Ultraboost 5 running shoes mark a new era of innovation, seamlessly blending the digital and physical realms of fitness and fashion.

This collaboration, a follow-up to their successful STEPN GO x Adidas Genesis NFT Sneakers, bridges Web3 technology with tangible products. The physical shoe drop introduces a limited-edition collection of 1,200 pairs of Ultraboost 5 running shoes, highlighting a shared vision to integrate technology into active lifestyles. Set to release on December 13 exclusively on the MOOAR marketplace, this initiative is poised to redefine the boundaries of digital collectibles and real-world utility.

A Milestone in digital-physical integration

Adidas and STEPN GO began their partnership in April 2024, launching the STEPN Genesis NFT collection. The collaboration introduced users to Web3 technology, rewarding physical activity through digital assets. This new initiative builds on that success, offering a physical product that highlights the potential of merging technology with fitness.

“This launch represents a defining moment in our partnership with Adidas, We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products,” said Shiti Manghani, CEO of STEPN by FSL. 

The Ultraboost 5 shoes, co-branded with the STEPN GO logo, feature advanced Adidas technology for high-performance running. They also reflect STEPN GO’s mission to make fitness more engaging by connecting physical activity with innovative technology.

Exclusive availability and raffle details

The limited-edition STEPN GO x Adidas Ultraboost 5 running shoes will be available through raffles on the MOOAR marketplace. The raffles will take place between December 13 and December 17, 2024, offering priority access to holders of STEPN and STEPN GO x Adidas Genesis Sneakers.

Here are the key details about the raffles:

• For Communities: Two raffles are exclusively for the ALTS by Adidas and STEPN Apps communities.
• Broader Audience: A contest on X (formerly Twitter) provides an additional way to participate.

The winners will receive one of four unique shoe styles, with colours randomly assigned, adding an element of surprise. After a three-week trading period, successful participants can claim their shoes from January 6 to January 22, 2025.

“We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” said Erika Wykes-Sneyd, VP and GM of Adidas /// studio. 

“This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”

Expanding Web3 accessibility

STEPN GO has made strides in making Web3 technology accessible to a broader audience. The app’s Haus System, launched during its Public Beta in September 2024, allows users to lend Sneakers to friends, share energy, and onboard new participants without requiring a digital wallet. This user-friendly approach has expanded its reach while fostering a sense of community.

This user-friendly approach has expanded STEPN GO’s reach while maintaining its focus on community-driven innovation. By integrating fitness and technology, the platform has created a seamless experience that appeals to both fitness enthusiasts and digital asset collectors.

The collaboration represents a significant step in integrating fitness, technology, and fashion. By bridging the gap between virtual assets and physical products, STEPN GO and Adidas continue to redefine what is possible in the ever-evolving Web3 ecosystem.

About Adidas

Adidas, headquartered in Herzogenaurach, Germany, is a global leader in the sportswear industry, recognised for its innovative designs and strong commitment to performance. The company employs over 51,000 people worldwide and has maintained its position at the forefront of the sportswear sector by blending cutting-edge technology with stylish, functional products. With a rich heritage and a focus on quality, Adidas continues to meet the needs of both professional athletes and everyday consumers.

In 2024, Adidas raised its full-year guidance, now expecting a 10% increase in currency-neutral revenues and a profit of €1.2 billion. This growth highlights the company’s resilience and ability to adapt in a competitive market.

About STEPN

STEPN is a pioneering move-to-earn platform that rewards users for engaging in physical activities such as walking, jogging, or running. The app requires users to own a virtual Sneaker NFT, which tracks their activity and provides rewards in return. By combining fitness and blockchain technology, STEPN encourages an active lifestyle while introducing users to the possibilities of Web3.

Since its launch, STEPN has gained over 5.7 million registered users worldwide. It has partnered with leading brands like Adidas, ASICS, and Atlético De Madrid, showcasing its influence within the fitness and blockchain ecosystems. STEPN’s innovative approach makes exercise rewarding, fun, and socially engaging, cementing its position as a leader in the move-to-earn space.

About STEPN GO

STEPN GO is an advanced platform that builds on the success of STEPN, a move-to-earn app designed to reward users for staying active. The app uses innovative technology to connect fitness with fun by allowing users to earn rewards for walking, jogging, or running. These rewards can be used for various in-app features, providing a seamless and engaging experience for users looking to stay fit and connected.

What sets STEPN GO apart is its focus on community and accessibility. The platform allows users to buy, borrow, or lend Sneakers through its Haus System, making it easier for newcomers to join without needing a digital wallet. By integrating Web3 technology, STEPN GO has created a social fitness ecosystem that appeals to both fitness enthusiasts and tech-savvy individuals, making exercise both rewarding and enjoyable.