business resources

The Muses of Avatar' Exhibition to Support Ocean Conservation at Pater Noster

Contributor Staff

21 Jun 2024, 4:41 pm GMT+1

The ‘Muses of Avatar’ series by renowned artist Christy Lee Rogers, which features underwater photos of ‘Avatar’ stars, makes its debut at Pater Noster lighthouse. The exhibition, sponsored by Disney and James Cameron, supports ocean conservation initiatives run by The Nature Conservancy. Running from June 8 to September 29, the exhibition showcases Rogers' exceptional talent in capturing ethereal underwater scenes, blending photography with the essence of Baroque painting. The display aims to raise funds for The Nature Conservancy (TNC).

Pater Noster, a Swedish lighthouse island turned boutique hotel, is the venue for an extraordinary art exhibition by Christy Lee Rogers. ‘The Muses of Avatar’, commissioned by James Cameron and Disney, features Zoe Saldaña, Sigourney Weaver, and Kate Winslet, and aims to raise funds for The Nature Conservancy (TNC).

The exhibition is set along the dock at Pater Noster, with artworks printed on recycled materials, and will run from June 8 to September 29. Pater Noster, which has won several awards including the title of world’s best hotel concept, focuses on ocean preservation through various initiatives.

James Cameron, the visionary behind ‘Avatar: The Way of Water’, has long supported ocean conservation. Cameron, who has collected Rogers' works for years, said, “I have long admired Christy’s art and began collecting her works several years ago. Her unique style of shooting her subjects underwater naturally inspired me to suggest she do a special shoot with our cast.”

To celebrate ‘Avatar: The Way of Water’, Disney and Avatar have initiated the ‘Keep Our Oceans Amazing’ campaign. This global campaign raises awareness of the oceanic and marine life challenges, aligning with TNC’s mission to protect marine habitats. The art sale will donate 100% of net proceeds to TNC. 

Jon Landau, the film's producer, expressed excitement about the synergy between the campaign and the artworks: “Offering these unique pieces of art to benefit The Nature Conservancy through the ‘Avatar: The Way of Water’s’ ‘Keep Our Oceans Amazing’ campaign is a perfect synergy, and we were excited to collaborate with Christy.”

Muses in Sweden.jpg
The Muses of Avatar' Exhibition to Support Ocean Conservation at Pater Noster

The ‘Muses of Avatar’ series comprises four limited edition, museum-quality photographs signed by Rogers, along with a series of high-quality prints. 

Christy Lee Rogers, a visual artist based in Kailua, Hawaii, is celebrated for her underwater photography that evokes Baroque paintings. Rogers stated, “Water is healing – it’s life itself. And as the provider of life – oxygen to all through tiny phytoplankton, our oceans need our care more than ever right now. It is a great honour to be able to help James Cameron, Jon Landau, and the ‘Avatar’ and Disney teams in realising that dream of clean and protected world oceans – through the release of these images for The Nature Conservancy.

Dr. Lizzie McLeod, Global Ocean Director at The Nature Conservancy, highlighted the importance of the initiative: “Art has the power to inspire collective action. As our ocean is facing escalating threats, we need action urgently to improve ocean health so it can continue to nourish us and inspire us. I am so grateful to visual artist Christy Lee Rogers, along with Disney and Avatar, for making possible this opportunity to support vital ocean conservation initiatives at The Nature Conservancy, through art that so beautifully conveys our interconnectedness to the sea.”

'Avatar: The Way of Water', directed by James Cameron and produced by Cameron and Jon Landau, continues the epic saga of the Sully family on Pandora. The film, nominated for four Academy Awards® including Best Picture, is a testament to Cameron's storytelling prowess.

The Nature Conservancy is dedicated to conserving lands and waters globally. With a goal to protect more than 10% of the world’s ocean area by 2030, TNC works in 76 countries and territories. 

Pater Noster, dedicated to ocean preservation, offers a unique experience with nine rooms and seafood dining. This award-winning hotel has been a beacon for travellers since 1868, now also serving the greater purpose of marine conservation. 

Share this

Contributor

Staff

The team of expert contributors at Businessabc brings together a diverse range of insights and knowledge from various industries, including 4IR technologies like Artificial Intelligence, Digital Twin, Spatial Computing, Smart Cities, and from various aspects of businesses like policy, governance, cybersecurity, and innovation. Committed to delivering high-quality content, our contributors provide in-depth analysis, thought leadership, and the latest trends to keep our readers informed and ahead of the curve. Whether it's business strategy, technology, or market trends, the Businessabc Contributor team is dedicated to offering valuable perspectives that empower professionals and entrepreneurs alike.