Digital marketing platforms have crowded the internet, making it difficult for businesses to connect with their audience. With all social media platforms, ads, emails, and Google search results that crowd your computer, digital marketing can feel impersonal. That is why print marketing remains a viable option for many marketers. This article details various types of print marketing materials and how to use them to grow your brand. 

What is Visual Storytelling in Print Marketing?

Visual storytelling means conveying a narrative or a message through visual elements including videos, images, and graphics. For years, visual storytelling has been used to captivate consumers' attention and evoke emotions.

Print marketing are materials that promote your brand, raise brand awareness and remind customers to use your services or contact your company. They’re tangible items that consumers can see, read and use such as logos, testimonials, billboards or direct mail.

In the dynamic world of marketing, where digital channels often dominate the conversation, The Printed Image stands out as a beacon of creativity and tradition, harnessing the power of visual storytelling

How to Use Print Marketing Materials in Visual Storytelling

Visual storytelling is an effective way of making your brand narrative stand out in a flooded marketplace. Here are common types of printed marketing materials and how to use them:

1. Brochures

Brochures provide adequate information in a detailed document. If you want to use a brochure, you must introduce your brand, highlight your products or services, and contact information. Before printing your brochure, ensure to put a lot of thinking and planning into the overall design and layout. Understand the purpose of your brochure before you begin. Define your goals and look clearly at what you’re trying to achieve.     

2. Billboards

Regardless of their size, billboards are the best way of printing marketing material because they depend on text and images. You can use them by placing your advert in a high-traffic location where consumers in your demographic might see. By using a series of billboards in your area, you can build expectations, making customers visit your business.

3. Direct Mail

Direct mails are print materials that contain your business name, details about your product or service, a special promotion, and a call to action. To use mailers, first define your target customers and then mail the items to the address of that customer. Mails are a good way to share unique promotions or deals where customers can either buy now or save the information for later. For instance, a new restaurant may mail menus to capture customers' attention.

4. Testimonials

Testimonials print materials are a collection of comments or written reviews about your brand products from industry or customer professionals. Testimonials can be featured in brochures or printed on fliers. They encourage new customers to try your products or services. Individuals often use comments or reviews from existing consumers to help them decide if they’ll try a new product or not. 

5. Logos

A logo is a graphical representation of your product or company name. Logos can be printed as an image or in a simple font that integrates the name. A professional logo offers brand recognition among existing consumers. Using logos creates an impression on prospective customers showing the character or type of your business.


Visual storytelling is crucial in enhancing your marketing strategy. Knowing what you want to say to your audience and what you want them to take away is important. Visual elements that are too complex or detailed can stray away from the message. As attention spans get shorter, ensure you captivate the audience's interest in the first few seconds.