Apple has always been a company that focuses on customer loyalty. They have some of the most loyal customers in the world, and they are able to maintain this loyalty by offering great products and excellent customer service. The company first made it a habit that if you want to sell iPad Pro, you don't have to form an ad on eBay, just bring your device to Apple. In this blog post, we will explore the reasons behind Apple’s customer loyalty and discuss some of the marketing strategies that they use to keep their customers happy. Thanks for reading!

What is NPS?

Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend a company’s products or services to their friends or colleagues. NPS is calculated by asking customers to rate their likelihood of recommending a company on a scale of 0-10, and then categorizing them as Promoters (9-10), Passives (7-8), or Detractors (0-6). The final NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

NPS has become one of the most popular customer loyalty metrics because it is simple to calculate and provides valuable insights into customer behavior. Additionally, NPS can be used to track customer satisfaction over time and compare performance across different customer segments. Ultimately, NPS can help companies make better decisions about how to improve their products and services and drive long-term growth.

What Are the Reasons Behind Apple’s NPS?

1. A Focus on Relieving Purchasing Anxiety

It’s no secret that Apple is one of the most successful companies in the world, and a big part of their success is due to their focus on customer satisfaction. One way they measure this is through their Net Promoter Score (NPS). Apple consistently ranks at the top in terms of customer satisfaction. 

So, what’s the reason behind their high NPS? A big part of it has to do with their focus on relieving purchasing anxiety. When customers are worried about making a purchase, they are less likely to be satisfied with their purchase. However, Apple makes sure to address these concerns head-on. For example, they offer a 14-day return policy and free returns, which helps to ease any anxiety that customers might have about making a purchase. In addition, they offer extensive product warranty coverage and 24/7 customer support. These policies help to ensure that customers are always satisfied with their purchase, no matter what. As a result, Apple’s focus on relieving purchasing anxiety is a big part of why they have such a high NPS.

2. An Obsessively High Attention to Details

Any successful company obsesses over the details, and Apple is certainly no exception. Every aspect of their products, from the design to the user experience, is minutely scrutinized in order to ensure that it meets the high standards that their customers have come to expect. This attention to detail extends to their customer service as well. Apple’s NPS (Net Promoter Score) is consistently high because they go above and beyond to take care of their customers. Their employees are well-trained and always ready to help, whether it’s solving a technical issue or simply providing advice on which product would be best for a particular need. It’s this combination of superior products and outstanding customer service that has made Apple one of the most successful companies in the world.

3. A focus on employee satisfaction

  • Apple puts a strong focus on employee satisfaction. Happy employees are more likely to provide excellent customer service, and this creates a positive feedback loop that benefits both the company and its customers. 
  • Apple has built a loyal customer base that is passionate about its products. This loyalty creates word-of-mouth marketing that drives new customers to the company. 
  • Apple provides an exceptional user experience that keeps customers coming back for more. By focusing on these three key areas, Apple has been able to achieve an NPS that is the envy of the business world.


Apple’s focus on customer satisfaction is the primary reason behind their high NPS. By relieving purchasing anxiety, providing outstanding customer service, and focusing on employee satisfaction, Apple has built a loyal customer base that is passionate about its products. This loyalty creates word-of-mouth marketing that drives new customers to the company and helps to ensure continued growth for the company.

What do you think is the most important reason behind Apple’s high NPS? Let us know in the comments below!