As an entrepreneur, there are a number of things that you must do to take your business to the next level. One of them is to create a website that's going to showcase what you offer in terms of services and products. 

If that’s something that you’ve already done, then it’s time to take the next step and that is to select the right domain name. Why does it matter so much? Namely, its main goal is to represent the identity of your brand, and, simultaneously, draw as many customers as you can.

Now, since there are already a plethora of websites that are registered online, it may be demanding to find the one that’s most suitable for your business. But don’t fret. It’s definitely doable, and you’ll be able to accomplish this with the assistance of the tips below.

You Must Pick The Proper TLD

So what does this term mean? Namely, TLD stands for a top-level domain which is part of the domain name that plays an integral role. The most popular ones, for the time being, are .com, .net, and .org.

These are the extensions that various companies utilize because they consider them very credible. If you’re not too familiar with them, then briefly we will provide you with some useful information:

  1. .com – It is by far the most popular extension and is usually associated with different firms. Some of the best examples of it are,, and many others.
  2. .org – This one is mostly intended for various sorts of organizations. They are typically employed by nonprofit organizations, such as, and WWF. org, etc.
  3. .net – This stands for a network. In its inception it was utilized for networking technologies, however, things have changed in the meantime, and it is currently linked with different sorts of firms. One of the most popular examples of it is

The extensions that were previously mentioned are the most common, however, there are others that may not be as high in demand but are certainly growing in popularity, like, .store, .shop, and .io, and many others.

These are generally amazing alternatives if you want to end up with a domain name that’s authentic.

Check Its Availability

Before you make any final decision when it comes to the domain name, you first must check its availability because if it's already claimed by somebody, this means that you cannot utilize it. But how can you find out if a particular domain name is taken or not?

There are several ways that you can do this. For starters, you can search SG domain name availability to quickly check out whether your domain name is available or not. Another simple and fast strategy that you can opt for is a web search.

All you need to do is enter the name that you want to employ, which includes the TDL extension, and top-level domain. By doing so, you'll know if the name is in use or not and you may even be provided with some awesome suggestions.

A lot of people utilize various domain checkers that will give you a list of the names that aren't available. These tools can be found at various domain registrars, along with the web hosting companies.

You Must Be Authentic

There are different advantages to choosing a name that's authentic. Not only will your business stand out from the others, but it will also take your marketing strategies up a notch, and build your brand.

But bear in mind that you cannot simply begin with a cool domain name. You first must think of a superb business name. If you currently do not have the slightest idea what to opt for, you can always rely on a business name generator that’s free of charge, which is great.

So how does this work? You should provide your industry, and, simultaneously, add a couple of keywords. Once you do that, the generator is going to utilize artificial intelligence and is going to give you a list of suggestions that are authentic and inventive, and that are going to help you stand out from the other companies in the industry you work in.

Make Sure It Isn’t Too Long

One of the biggest mistakes that a lot of firms make as far as this is concerned is that they create domain names that are extremely long, which is counterproductive. Of course, no one can forbid you to create long domain names, however, they won’t do you any favor.

Therefore, it would be much better to keep it short. Keep in mind that long names are difficult to remember and type. So how long is it supposed to be? The most optimal length is somewhere between three to thirteen characters, plus it shouldn’t exceed three words.

If by any chance, you select a name that’s longer than that, then you must find a way to alter it and think of something that’s shorter, yet effective.

It Must Be Memorable

Another thing that must be taken into consideration is whether the domain name that you're interested in is memorable enough. Once you come up with something that seems appealing and alluring to you, it would be smart to share it with the people you trust the most, like your friends and family members to see what they’ll say about it.

If you conclude that they are not too thrilled about it, or that they’ve forgotten it relatively fast, then it’s time to take a different name into account.

What Is Your Area Of Expertise?

If you want your future consumers to immediately remember you, then you should choose the domain name that’s going to perfectly represent your company, brand, and the services and products that you provide.

For example, if your company works in the food industry, then you need to think of the term that is synonymous with it, such as foodie, tasty, and many other words.

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Choosing the proper domain name may seem like a daunting task to some of you, however, as you can see it's in fact quite simple. All you need to do is implement some of these tips, and you'll end up with a very cool domain name.