Successful customer loyalty can be a big boost to your company. It can increase your profits, improve sales, and help achieve the sustainable growth of your business. Let’s look a little deeper into what makes customer loyalty so important, and how you can achieve it.

What Attracts Your Customers?

The old ways of getting customers to be loyal to your brand are not as popular as they used to be. Around 95% of UK customers said they wanted customers to find new ways to reward their loyalty. Surveys have shown that good customer service, a quick and easy returns policy, and fair pricing are now big factors in customers returning to a brand or finding another. Another key factor is brand values. If you have values that a customer supports, they are more likely to continue shopping with you. Before you can benefit from a loyal customer, you need to find out what they want.

What Makes Customer Loyalty So Important?

Once you have started building your loyal customer base, you need to keep them. But, why do you need loyal customers, and what can they do for you that other customers cannot?

  • Loyal Customers Are Your Best Marketing Team

Companies spend millions every year trying to market their brand and products. While this is a good way to drive sales, your loyal customers will also do this as well. A loyal customer is more likely to recommend your product or service, and this word-of-mouth marketing is often more persuasive.

  • Loyal Customers Answer Your Surveys

Surveys are a great way to see what's working and to test out new ideas. Although you may get a few people doing your survey who aren't loyal, the vast majority will be. This is because they value your business and want to help make it better. They can also provide valuable feedback on what works well and what needs improvement.

  • Loyal Customers Fuel Your Sales

With a mixture of the first two examples above, you are already getting more sales and growing your business. However, these loyal customers themselves are also helping you grow by returning many times. By nurturing customer loyalty and encouraging them to spread the word, you are making sure that your business is on an upward curve.

How Can You Build Customer Loyalty?

Companies use a myriad of ways to encourage customer loyalty. A loyalty rewards program is still a popular choice, though not as popular as it once was. Customer service is another vital way to build trust and loyalty in your brand. Customers are 86% more likely to return to your business if they have a positive customer service experience. If you have a number of loyal customers, try making a few of them brand ambassadors. These will be able to spread the word and actively promote your brand.


If you want to be a successful and growing business, you need loyal customers who can champion your brand and drive sales. Thus, by following these tips and tricks, you will be able to build the foundations for a future-proofed company.