What to Know Before Becoming an Amazon Seller

Becoming an Amazon seller can be a worthwhile addition to many online business owners. Amazon is the world’s biggest online marketplace, with an easy onboarding process and good brand recognition. It can offer access to a new variety of customers, which is why many businesses will make this venture.

But it can be slightly overwhelming when you decide to make this choice. There are a lot of unknowns, especially if you have become used to doing business in a particular way. In this post, three pieces of advice have been explained to ensure you have a simple experience when expanding your business onto Amazon. 

Prepare to Spend Money on Advertising

According to the Amazon Ads website, small businesses that use the service credited 30% of their sales to Amazon’s solutions. This shows that if you wish to sell your products on this site, then it is wise to advertise and ensure the A9 algorithm works for your business. The Amazon A9 algorithm powers the site’s search engine, determining how products will rank based on customer behavior, relevance, and sales performance. 

This algorithm is crucial for advertising and SEO strategies. The advertising tactics you use should be crafted to improve product rankings and drive sales by influencing the A9 algorithm. These strategies should include optimizing your product listings fully and conducting thorough keyword research before utilizing the options on Amazon’s advertising platform, including sponsored brands and sponsored products. 

Sellers are advised to spread their advertising efforts across all of their products. The data collected from this can later be used to determine which products you should invest in.

Ensure Delivery Meets Customer Expectations

Being a seller on Amazon means you will most likely need to arrange fulfillment yourself, while vendors have the benefit of using Amazon’s fulfillment measures. With this in mind, it is essential to select a third-party logistics (3PL) provider that can exceed customer expectations with their level of service. Some 3PL companies do have a partnership with Amazon to use Amazon Shipping, which is incredibly beneficial.

One such company is Kase. As one of the most trusted 3PL Amazon partners available to you, this provider can provide special ground shipping rates and streamlined fulfillment solutions, which ensure orders are dispatched and delivered in a timely manner. As reported by JungleScout, 41% of online shoppers expect their orders to arrive within two or three days of purchasing. 

Additionally, these services offer real-time tracking for both the business and the customer, with the business being sent a photograph of the package upon delivery. This will ensure everyone is kept up-to-date on where the order is as it moves from the warehouse to the customer’s doorstep.

Remember to Serve the Shopper

Or, in other words, remember to always provide great customer service. No matter the business run or the platform you run it on, this should be the absolute priority. Without customers, both new and returning, your business might not be the success you want it to be, so you must put in the effort and time to ensure your customers are satisfied.

Although providing them with high-quality products and efficient delivery are two of the most important factors, you must guarantee clear and prompt communication with accurate information. You want your customers to be informed when purchasing from your business, as this will reduce the likelihood of returns and refunds being needed. By providing exceptional service, you will have more of a chance of receiving a high seller feedback rating, which will encourage further business on Amazon.

To conclude, there is a lot to know before becoming an Amazon seller. It will be quite similar to running your business on your own platform, but there are a few differences that you should be aware of, such as advertising and fulfillment. Once you understand these aspects, with the help of this post, you will be all set to succeed as an Amazon seller.