business resources
Why "Coding Jesus" Founder Tomer Tzadok Moved His Global Business to Dubai With GenZone
27 Aug 2026
Tomer Tzadok built his career at the intersection of finance and technology. Known online as "Coding Jesus," he runs getcracked.io, a platform that prepares aspiring quantitative traders for some of the most competitive interviews in finance.
The channel behind it has grown to close to 300,000 YouTube subscribers, anchoring a business that serves clients well beyond any single country. For years, that business was based in Chicago. Then Tzadok moved it to Dubai.
The decision raises a question a growing number of internationally minded founders are asking. If your audience and business are already global, why anchor the company to one city at all, and if you are going to choose a base, what should that choice be built on?
Who Is Tomer Tzadok?
Tzadok built getcracked.io to help candidates prepare for quant interviews at firms of the caliber of Citadel Securities, Jane Street, and Renaissance Technologies. What began as niche, technical content became a full digital business, with a large YouTube audience and a brand built almost entirely online.
It is the kind of company that does not depend on a physical office or a particular city. It depends on an internet connection, a clear value proposition, and a founder who can operate across time zones. That structure is what made the eventual move to Dubai possible without disrupting the business itself.
Why Dubai, in His Own Words
Tzadok has been direct about why Dubai specifically became his answer, and he laid out his reasoning in a testimonial video recorded for GenZone and published on the company's YouTube channel. Three factors stood out, each reflecting a different part of what a founder actually weighs.
The first was lifestyle. Chicago winters had worn on him. As he put it in the video: "I love warm weather, I love being close to the beach, and I do not like freezing my butt off. And that's what I was doing in Chicago."
For someone running a location-independent business, daily quality of life is not a trivial factor. Dubai's climate and coastal setting offered an immediate improvement over the Midwest, and it cost him nothing operationally to make the change.
The second reason was the business environment. Tzadok wanted a jurisdiction aligned with the needs of a global digital company: safe, technologically forward, and easy to operate from. In his words:
"My business is global and so I want to find a jurisdiction that's as friendly as possible to business owners. Not only is it safe, it's very tech forward, and being a business owner here is a lot easier than in other countries."
The third reason was personal. Tzadok is of Middle Eastern heritage, and his parents live in the region. Dubai placed him within reach of family in a way Chicago never could. "I'm Middle Eastern, if you can't really tell, and so I wanted to be somewhere near my parents, who also live in the Middle East," he said.
None of these reasons alone would have been decisive. Together, they made Dubai the obvious next base.
What Dubai Offers a Founder in His Position
For a business that already operates primarily online, the value of a new location has little to do with a physical office. It comes down to whether the place supports the way the business actually runs.
On that measure, Dubai fits a certain profile of founder well. The UAE combines a business-friendly regulatory environment, a 0% personal income tax regime, strong connectivity, and a growing technology ecosystem. For a globally oriented company like Tzadok's, that mix functions as infrastructure rather than luxury.
The appeal, though, only holds if the move is executed properly. Choosing the destination is one decision. Restructuring a business around a new country is another.
The Practical Side of the Move
Relocating is one thing. Actually rebuilding a business around a new jurisdiction raises a separate set of questions: how the company is formed, what residency requires, how banking works, and what ongoing tax and compliance obligations look like afterward.
These are rarely the reasons anyone moves, and they are rarely how a founder wants to spend time. They are simply what has to happen once the decision is made.
Tzadok did not find his way to Dubai through an advertisement. Fellow creator Tech With Tim asked him a blunt question, why was he still in Chicago, and pointed him toward GenZone. The firm, a specialist in Dubai company setup that also handles US LLC formation for founders who need access to the US market, took on the practical parts of the move, including company formation, UAE residency, and biometrics.
What Stood Out From the First Call
By Tzadok's account, what distinguished the process was how clearly it was explained from the very beginning, before any commitment existed. Speaking in the same video, he said:
"From day one, they were extremely professional. I got on a call with one of their employees and he patiently walked me through the entire process, what I can expect in terms of fees, how much I can save, what even things like rent look like here in Dubai."
That kind of upfront clarity, covering not just fees but cost of living, is unusual enough that it tends to be remembered. For a founder evaluating a provider in an unfamiliar market, it served as an early read on how the rest of the relationship would go.
The Trust Signal: Handing Over Tax and Accounting
The clearest measure of how the experience landed is what Tzadok did next. Rather than treat the setup as a one-off transaction, he handed GenZone his ongoing tax and accounting work as well. In his words:
"My taxes and accounting, I'm going to have them taken care of because I just trust them so much and the level of professionalism they showed me is unparalleled."
Continuing to work with a provider after the initial job is done is a more meaningful endorsement than any single quote. It is the difference between a founder who was satisfied once and one who chose to keep the relationship going.
His Verdict
Tzadok closed his recorded review with an unambiguous recommendation: "If you're considering moving to Dubai, if you're considering finding somebody to help you navigate, definitely take a look at GenZone, consider them strongly, I highly recommend them."
The endorsement did not stop at the video. Months after the move, Tzadok also left GenZone a five-star Google review, a public and verifiable signal that the initial impression held up over time rather than fading once the setup was complete.
What Other Global Founders Can Take From It
Tzadok's move offers a useful pattern for founders weighing a similar decision.
Choosing a base is not about picking whichever city is currently popular among entrepreneurs. It is about matching a location to the actual shape of the business, its clients, its structure, and its long-term direction, and to the life the founder wants to build alongside it.
It also helps to understand the practical setup requirements before the move rather than after. For founders comparing US LLC formation services for non-residents, evaluating providers before choosing a jurisdiction can make the transition much smoother. Getting company formation, residency, and compliance in place early means the business infrastructure is ready as the next stage begins, instead of becoming a scramble once the founder has already arrived.
Conclusion
Why did Tomer Tzadok choose Dubai? Not because of a single, tidy answer. It came down to a combination of business environment, international positioning, and a lifestyle that finally matched the way he was already living and working.
His decision reflects a broader shift in how founders think about location. The question is increasingly where to build the next stage of a business, not simply where to visit next. For Tzadok, once that question was settled, the provider he trusted to handle the move, and then his books, was GenZone.
