Accor

Accor SA operates a chain of hotels. It operates through two segments, HotelServices, and Hotel Assets & Other. The company owns, operates, manages, and franchises hotels. It also provides digital services to independent hotel operators through D-edge platform; ResDiary, a flat-rate online table reservation system that is designed for restaurant owners; Gekko solutions, including digital hotel distribution and loyalty platforms for the travel industry and large companies; and concierge and customized services through John Paul, as well as hotel booking services; and other services in events, fine dining, and entertainment through Paris Society and Potel & Chabot platforms. In addition, the company offers distribution activities, such as private sales of hotel accommodation and luxury vacations through VeryChic platform; rental of private residences operated by onefinestay; and coworking spaces through Wojo and Mama Works. Further, it provides hotel management, procurement, cash management, IT, and advertising services, as well as various advisory services. As of December 31, 2021, the company operated 5,298 hotels with 777,714 rooms in 110 countries worldwide. The company was founded in 1967 and is headquartered in Issy-les-Moulineaux, France.

Accor is a global hospitality company that has a rich and diverse history dating back to 1967. Here is a chronological overview of its development:

1967-1983: Accor was founded in 1967 by Paul Dubrule and Gérard Pélisson in France. The company initially focused on operating and managing budget hotels. The first Novotel hotel opened in Lille, France, in 1967, followed by the opening of the first Mercure hotel in 1973. Accor expanded its portfolio rapidly, both through organic growth and acquisitions, establishing a presence in Europe and beyond.

1984-2000: Accor began its international expansion in the 1980s, opening hotels in the United States, South America, and Asia. In 1985, the company acquired the iconic luxury hotel brand, Sofitel. Accor's hotel brands continued to grow, with the introduction of Suitehotel in 1989 and Ibis Styles (formerly All Seasons) in 1999. The company diversified its business by acquiring the car rental company, Europcar, in 1992. Accor also entered the fast-food industry by acquiring the restaurant chain, Courtepaille, and later launching the successful brands, Quick and Flunch.

2001-2010: Accor underwent a significant restructuring in the early 2000s, divesting non-core businesses and focusing on its core hospitality operations. The company sold off its stake in Europcar and exited the fast-food sector. Accor introduced new brands, including Adagio, a serviced apartment concept, and Pullman, a premium hotel brand. In 2006, the company launched the economy hotel brand, Ibis Budget (formerly Etap Hotel). Accor further expanded its portfolio through acquisitions, such as the purchase of luxury hotel brands, including Swissôtel, Raffles, and Fairmont, in 2006. This acquisition significantly strengthened Accor's presence in the luxury segment.

2011-2018: Accor underwent a transformation during this period, focusing on becoming a global leader in the hospitality industry. In 2013, the company announced its new strategic vision, "AccorHotels," which aimed to position Accor as a fully integrated hospitality group offering a broad range of services beyond traditional hotel operations. The company expanded into new sectors, including concierge services, private luxury residences, and digital hospitality platforms. Accor acquired companies such as onefinestay, a high-end vacation rental platform, and John Paul, a global concierge service provider. The company also invested in technology, launching the digital platform, AccorHotels.com, to enhance the customer experience and facilitate online bookings.

2019-Present: In 2019, Accor unveiled a new brand architecture and a new loyalty program called ALL - Accor Live Limitless. The program integrated various services, such as hotel stays, experiences, and partnerships, into a single platform. Accor continued its expansion through strategic acquisitions and partnerships. Notable acquisitions include the purchase of the luxury private rental brand, Onefinestay, and the acquisition of the lifestyle hotel group, sbe Entertainment. Accor also formed partnerships with companies like Air France-KLM and Huazhu Hotels Group to further expand its global presence.

Today, Accor is a leading hospitality company with a diverse portfolio of brands ranging from luxury to economy. It operates in more than 110 countries and employs thousands of people worldwide. Accor's focus on innovation, digitalization, and sustainability positions it as a major player in the evolving hospitality industry.

Accor's mission is to create exceptional and unforgettable experiences for its guests, employees, partners, and communities. With a strong focus on hospitality and service excellence, Accor is dedicated to ensuring guest satisfaction by providing personalized and remarkable stays across its diverse portfolio of brands.

Central to Accor's mission is the commitment to sustainability and environmental responsibility. The company strives to minimize its environmental impact through sustainable practices and initiatives, such as reducing energy consumption, managing waste responsibly, and promoting eco-friendly operations. Accor aims to be a leader in sustainable hospitality, driving positive change within the industry and contributing to a more sustainable future.

Accor's vision is to be the world's leading hospitality group, delivering unparalleled experiences, creating positive impact, and redefining the future of travel and hospitality. Through innovation, sustainability, and inclusivity, Accor strives to shape the industry and inspire guests, employees, and partners with its transformative approach to hospitality.

Accor offers a wide range of products and services designed to meet the diverse needs of travelers and guests worldwide. The company's portfolio encompasses various brands and offerings, including:

Hotels and Resorts: Accor operates a vast network of hotels and resorts spanning different segments and styles, from luxury and upscale brands like Raffles, Fairmont, Sofitel, and Pullman to midscale and economy brands like Novotel, Mercure, ibis, and ibis Styles. These properties provide comfortable accommodations, exceptional service, and a variety of amenities to cater to different budgets and travel preferences.

Extended Stay and Serviced Apartments: Accor's portfolio includes brands such as Adagio and Adagio Access, offering extended stay accommodations and serviced apartments. These properties are ideal for guests seeking longer-term stays or the convenience of a home-like setting with the added benefits of hotel services.

Vacation Ownership: Accor's vacation ownership brand, The Registry Collection, provides luxury vacation experiences through its collection of affiliated properties around the world. Members can enjoy access to exclusive destinations and exceptional holiday experiences.

Restaurants and Bars: Accor boasts an extensive collection of restaurants and bars within its hotels and resorts, offering diverse culinary experiences to cater to different tastes and preferences. From fine dining establishments to casual eateries, guests can indulge in a wide range of cuisines and culinary delights.

Meetings, Events, and Conferences: Accor provides comprehensive facilities and services for hosting meetings, events, and conferences. With a variety of event spaces, state-of-the-art technology, and professional event planning support, Accor ensures successful and memorable gatherings for both corporate and social occasions.

Loyalty Program: Accor's loyalty program, ALL - Accor Live Limitless, offers members exclusive benefits, rewards, and personalized experiences. Members can earn points for their stays, access member-only rates, enjoy room upgrades, and gain access to unique privileges, creating a more personalized and rewarding travel experience.