Alexandra Farrell

Alexandra Farrell is a seasoned tech entrepreneur with a strong background in technology platforms and WorkTech. She founded The IT Job Board in 1999, which became Europe's largest tech careers platform before its successful sale to Dice Inc., a NYSE-listed company. Following this, Alex held a position on the executive board of SThree Plc, a global FTSE250 staffing company, where she played a pivotal role in shaping the company’s online recruitment strategy.

In addition to her work with SThree, Alex served as an investor and non-executive director for Sourcebreaker, a platform that was recently acquired by Bullhorn. She has also been involved in several ventures and served in leadership roles in various organisations, including Workfinder, a platform aimed at inspiring young talent and creating opportunities in the UK’s growing companies.

Currently, Alex is the Founder and CEO of Autometry, a technology company dedicated to transforming recruiter productivity through intelligent data mapping, AI-driven automation, and tech stack integration. Autometry’s mission is to help recruitment leaders scale and optimise their businesses with the power of AI.

Alex is passionate about WorkTech, AI, and empowering female entrepreneurs. She is also an active angel investor in tech start-ups and a member of YPO (Young Presidents' Organization), where she has held leadership positions. Her achievements in technology and entrepreneurship reflect her commitment to innovation and the empowerment of the next generation of leaders, particularly women in tech.

Alexandra Farrell was born in the UK and has been driven by a passion for technology and business since a young age. She pursued her education in law at the University of Plymouth, where she earned a Bachelor of Laws (LLB) degree between 1992 and 1995. This legal background would later serve her well in the world of business and entrepreneurship.

In 1999, Alex ventured into the world of technology entrepreneurship by founding The IT Job Board, a platform aimed at providing the tech community with a space to find job opportunities. At the time, the internet was still in its early stages of commercialisation, and Alex saw an opportunity to fill a gap in the market for specialised job boards. Over the next decade, she successfully grew the business into Europe's largest tech careers platform. The company expanded its reach into the UK, Holland, Belgium, and Germany, with 65 staff working in offices across London, Amsterdam, and Frankfurt. The IT Job Board became the go-to platform for tech professionals looking for career opportunities in Europe.

The business flourished through a strategic focus on digital marketing, including SEO and email campaigns, and strong technical and product development management. The company’s rapid growth and success culminated in a successful sale to Dice Inc. in 2013, a NYSE-listed company. Alex completed an eighteen-month earn-out period with Dice Inc., ensuring a smooth transition for the management team and achieving all targets.

After the sale of The IT Job Board, Alex continued to grow her career in the recruitment and staffing industry. She joined the executive board of SThree Plc, a global FTSE250 staffing company. During her time at SThree, she was responsible for advising on marketing and online recruitment, bringing her expertise in technology and digital marketing to the company’s recruitment strategy.

In 2019, Alex founded Workfinder, a platform designed to address the skills crisis by helping young people aged 16-24 find meaningful work experience with ambitious growth companies across the UK. Workfinder allowed young people to apply for placements in local businesses, thereby transforming how work experience is developed and delivered. The platform aimed to tackle the widening skills gap in the workforce, especially among young talent, and was highly regarded for its innovative approach to recruitment.

In addition to her work with Workfinder, Alex served as a member of the UK Government Strategic Review of FinTech, contributing to the Kalifa Review of UK FinTech. Her involvement in this project focused on areas such as skills and talent, investment, policy and regulation, and boosting the UK’s global competitiveness in the fintech sector. This review sought to create highly skilled jobs and foster continued innovation in the UK’s fintech ecosystem.

In 2021, Alex took another significant step in her entrepreneurial journey by founding Autometry. The company focuses on revolutionising recruitment through the power of AI and data mapping. Autometry aims to optimise recruiter productivity by offering an intelligent AI assistant that integrates seamlessly into recruitment workflows, combining data, automation, and AI-driven insights. The company’s goal is to help recruitment leaders run, scale, and optimise their businesses through intelligent workflow design and full tech stack integration.

Throughout her career, Alex has remained deeply passionate about WorkTech, AI, and empowering women in entrepreneurship. As an angel investor, she has actively supported early-stage technology start-ups, particularly those founded by women, helping them scale and succeed in their respective markets. Alex is also an advocate for women’s representation in tech and often speaks about the importance of increasing female participation in the technology sector.

In addition to her entrepreneurial ventures, Alex is an active member of the Young Presidents' Organization (YPO), a global network of young business leaders. She has served in various leadership positions within YPO, including a term as the Board Member and Membership Officer. Her involvement with YPO has helped her expand her influence and contribute to the development of the next generation of business leaders.

Alex has also held non-executive director roles with several organisations, including Huler and Sourcebreaker, where she leveraged her expertise to help shape strategic decisions and offer guidance on technology development and business growth.

Alex Farrell’s vision is to empower businesses, particularly within the recruitment industry, by harnessing the potential of artificial intelligence and automation. Through Autometry, she aims to transform recruiter productivity by integrating intelligent data mapping and advanced AI-driven solutions into every aspect of the recruitment process. Alex is committed to improving operational efficiency, scalability, and the overall success of recruitment businesses, all while promoting the values of innovation, diversity, and female entrepreneurship. Her long-term goal is to continue championing technology's role in driving business growth and inspiring the next generation of leaders, particularly women in tech.