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Djoko Susanto and his family established a trading and distribution company that sold various products in Jakarta in 1989. The distribution company had its corporate share of 70% with PT HM. Sampoerna Tbk and the remaining 30% with Susanto's PT Sigmantara Alfaindo.In 1999, Susanto ventured out into the convenience store business, branding it as Alfa Minimart. He opened his first branch at Jalan Beringin Raya, Karawaci, Tangerang, Banten. In the span of six years, Alfa Minimart grew to 1,293 branches along Java. The chain's name was later rebranded as Alfamart.
In 2006, PT HM. Sampoerna Tbk sold its shares to Susanto's PT Sigmantara Alfaindo. Susanto gained 60% of the company's shares while the remaining 40% was granted to a new shareholder, PT Mulia Prima Horizons.
In 2009, Alfamart joined the Indonesia Stock Exchange with around 3,000 branches nationwide. The business was renamed as PT Sumber Alfaria Trijaya Tbk. Soon after, Alfamart brought the Lawson stores in Indonesia while expanding from being solely in the convenience store chain business to the operation of supermarket stores with Alfamidi Mini Supermarkets.In 2014, Alfamart had 7,000 branches in Indonesia catering to an average of 2.5 million customers daily. The company reported over 14,000 branches by the end of 2019.After its success in Indonesia, Alfamart expanded into the neighboring country of the Philippines. Its entry into the Philippine market was made through a partnership with SM Investments Corporation, launching its first branch in Trece Martires, Cavite. In 2020, Alfamart in the Philippines started expanding into the Visayas and Mindanao regions, particularly in Cebu, Davao, Cagayan de Oro and Zamboanga. On November 11, 2020, Alfamart Philippines opened its 1000th store located in Barangay Santiago, General Trias, Cavite.
