Almarai
Mr. Saif Al Kamil (Sec.)
Mr. Abdullah Nasser Albader (Chief Exec. Officer)
Summary
Almarai Company, together with its subsidiaries, operates as an integrated consumer food and beverage company in Saudi Arabia, Egypt, Jordan, and other Gulf Cooperation Council countries. It operates through Dairy and Juice, Bakery, Poultry, and Other Activities segments. The company offers dairy, fruit juice, and related food products under the Almarai, Joosy Life, Beyti, and Teeba brand names; bakery products under the L'usine and 7 Days brand names; and poultry products under the Alyoum and AlBashayer brand names. It also owns and operates arable farms; provides horticulture services; and manufactures infant nutrition products under the Nuralac and Evolac brand names. The company was founded in 1977 and is headquartered in Riyadh, Saudi Arabia.
History
Early years
Almarai started its operations in 1977 by Irish brothers Alastair McGuckian and Paddy McGuckian and Prince Sultan bin Mohammed bin Saud Al Kabeer. During the early years of the company's history, there was little infrastructure for the production and sale of milk in the Kingdom of Saudi Arabia. Prince Sultan recognized that the area and the wider Middle East could benefit from higher quality milk production and logistics. Almarai then set up a number of facilities in regions across Saudi Arabia, which initially helped local farmers produce and distribute milk.During the early 1990s, Almarai entered a period of restructuring and reinvestment that took it from a decentralized to a centralized structure. Five decentralized processing plants were replaced with a central processing plant. Ten small dairy farms that were scattered across Saudi Arabia were replaced with four large dairy farms in Al Kharj in the central region.
Savola owns a quarter of its shares and the rest has been on the market since 2006. In 2005, Almarai entered a new phase, transformed from a company with limited liability to a joint-stock company. The move was part of the company's IPO, as they floated 30% of the company shares on the Saudi Arabian stock market, the Tadawul. All shareholders, including The Savola Group, diluted their shares for the IPO to take place. However exact figures were never revealed how the 30% of shares were divided.In 2006, Almarai began to diversify its portfolio by pushing promotions on other dairy products and not just milk. It held a cheddar cheese product promotion throughout the Middle East to try and increase the number of households that bought the cheese on a regular basis. At the beginning of 2007, Almarai signed a memorandum of understanding with the authorized partners in Western Bakeries Company Limited, to acquire up to 100% ownership of these companies. And then raise the capital of the company to million Saudi riyals. The current capital is SR 8 billion.
In 2009, Almarai and PepsiCo announced that they would be forming a joint venture, International Dairy and Juice Limited, known as IDJ. They then announced that they would be acquiring Egypt's International Company for Agro-Industrial Projects . The company specializes in dairy and juice products, including plain and flavored ultra-high-temperature milk, flavored yogurt, cheese and a variety of juices. The brand name was known throughout Egypt and continued to operate under its name as a subsidiary of the IDJ joint venture. During that year, Almarai also moved into the poultry market. This was following the acquisition of Hail Agricultural Development Co. The lucrative poultry business was purchased for $253.2 million in cash and stock to complete the takeover.As part of the PepsiCo partnership, Almarai also moved into the Jordanian drinks market. IDJ acquired a 75% stake in Teeba, a leading Jordanian dairy producer. This helped strengthen Almarai's presence in the country's dairy market, but also Pepsi used the acquisition to launch Tropicana orange juice drinks into the Jordanian market.The expansion and growth of the dairy producer continued into 2010, when it was announced they planned on expanding its operations into Pakistan. The likelihood was that Almarai would invest in the country's dairy market through acquisition.
Recent history
Almarai announced in 2011 that they would be investing heavily in Saudi Arabia to increase dairy production in the country. Arab News reported that they would be creating an additional 12,000 jobs in the country over the next five years. The joint venture with Pepsi continued to grow, when Reuters announced that both companies would invest a total of $345 million in Egypt's agriculture industry. It was seen as a positive move in the country, following 3 years of economic turmoil following the 2011 revolution in the country. During the same year, they also made an announcement that they would be acquiring a large farming company, based in Argentina.By 2014, the company controlled 44 percent of the dairy market in the Persian Gulf region.Between 2006 and 2016, the company grew rapidly. It was announced that their total staffing numbers had reached 38,000, which means the company created over thirty thousand jobs in a decade. Later in 2016, Almarai announced that it would be acquiring land in the United States to expand its farming operations. The land would be purchased in a number of locations, predominantly in California, USA. In total they acquired around 14,000 acres. In 2017, it was announced that Savola would reduce its stake in Almarai by 2 percent.The Kingdom's sovereign wealth fund announced in late 2017, that they would be acquiring a large share in Almarai, increasing their share to 16.32 percent. Bloomberg valued their investment at $2.4 billion. It was said to be a move by the Saudi Arabian wealth fund to diversify its portfolio away from oil investments. The move proved to be positive with investors, as the shares rose 4 percent following the announcement.In 2018, it was announced that Almarai was the most popular brand in the Kingdom of Saudi Arabia for the third year in a row. This was according to a poll carried out by the British market research company, YouGov. Later that year, it was announced that Almarai announced plans to invest $2.8 billion in Middle Eastern production facilities. Between 2019 and 2023, Almarai was said to be focusing on the production facilities at farms in the region, but also its distribution and transportation in the region, so it would be easier to expand geographically throughout the Middle East.In March 2021, Almarai agreed to buy the UAE and Bahrain operations of Bakemart for $25.5 million.Almarai was the first dairy farm in Saudi Arabia to be accredited with ISO 22000. Almarai also received the ISO 9001-2000, across all its operating divisions, (farming, procurement, processing, technical research and development, distribution and supply chain.
Mission
Almarai's story began in 1977 when HRH Prince Sultan bin Mohammed bin Saud al-Kabeer felt the opportunity to develop the traditional dairy industry in Saudi Arabia to meet the needs of the rapidly expanding local market. Many agricultural projects have been launched to achieve his vision.
Key Team
Mr. Danko Maras (Chief Financial Officer)
Mr. Sjur Fitje (Chief Technology Officer)
Mr. Mohammed Alkhaldi (Investor Relations Supervisor)
Mr. Faisal Marzouk Al Fahadi (Exec. VP of Corp. Affairs)
Mr. Hussam Abdulqader (Chief Marketing Officer)
Nikolas Stavridis (Exec. VP of Sales)
Mr. Fahad Aldrees (Chief HR Officer)
References
Mr. Saif Al Kamil (Sec.)
Mr. Abdullah Nasser Albader (Chief Exec. Officer)