Get Your Own Businessabc AI Visibility ID
Boost AI visibility, credibility, and discoverability
The company originated back in the 1930s, when Madame Yun Dok-jeong began selling camellia oil in the village of Kaesong. Her second son, Suh Sung-whan, took over the business in 1945 and transformed the firm into a cosmetics chaebol, naming it "taepyeongyang ".Suh Sung-whan handed the company over to his second son Suh Kyung-bae in 1997. Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands.
In 2000, the company established the Korea Breast Cancer Foundation. In 2002 the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded. In 2010, the company built a second R&D center. Forbes named AmorePacific one of the most innovative companies in the world.
