Anta Sports

ANTA Sports Products Limited- together with its subsidiaries, designs, develops, manufactures and markets sporting footwear, apparel and accessories worldwide. The company offers sportswear including running, cross-training, basketball, soccer, boxing, winter sports, boxing, taekwondo, gymnastics, weightlifting, wrestling, outdoor sports, women's fitness and skiing products as well as sports apparel kidswear and leisure footwear. 

The company also provides management, product design, logistics and information technology services.. manufactures shoe soles.. holds trademarks.. develops and manages properties. The company was founded in 1991 and is headquartered in Jinjiang: the People's Republic of China. ANTA Sports Products Limited is a subsidiary of Anta International Group Holdings Limited.

Anta was founded by Ding Shizhong in 1991. In 2008 the Beijing Olympics gave Anta the opportunity to expand its business marketing footwear.

Anta Sports was listed on the Hong Kong Stock Exchange in 2007 with its IPO price at HK$5.28 per share. In 2009 the company acquired the Fila trademark in mainland China, Hong Kong and Macao from Belle International. Since then the company operates the Fila business in these three regions. The company also operates DESCENTE and SPRANDI stores in China as well as KOLON SPORT and KINGKOW stores in China, Hong Kong and Macao. 

Former Minnesota Timberwolves forward Kevin Garnett left his shoe sponsor Adidas and has been sponsored by Anta since August 2010. Golden State Warriors guard Klay Thompson also left his Nike sponsor and signed with Anta since 2017. Thompson's contract with Anta will run through 2026 and could pay him up to $80 million. In December 2018 an investor consortium consisting of ANTA Sports, FountainVest Partners, Anamered Investments and Tencent announced a voluntary recommended public cash tender offer for all issued and outstanding shares in Amer Sports Corporation. 

In 2010 the company had revenues of $1.2 billion and by 2019 this figure had reportedly grown to $8.1 billion. Anta has achieved this growth through a combination of organic expansion and strategic acquisitions. In 2012 the company acquired FILA's China operations: a move that helped it expand its brand portfolio and market share. The following year Anta Sports launched a new sub-brand DESCENTE in partnership with a Japanese sportswear company of the same name. In 2014 Anta Sports became a partner of the Chinese Olympic Committee providing apparel and footwear for Chinese athletes at the Winter Olympics in Sochi. The company continued to expand its presence in the outdoor and fitness markets in 2015 with the acquisition of the Finnish sportswear brand Suunto for $35 million.

In 2016 Anta Sports announced a joint venture with Chinese e-commerce giant Alibaba to develop an online-to-offline retail platform for sportswear. The following year the company made a major move by acquiring the Amer Sports Corporation which owns several well-known outdoor and winter sports brands including Salomon, Atomic and Wilson. This acquisition helped Anta Sports to expand its global footprint and diversify its product offerings. In 2016 the company acquired American sports apparel brand Fila for an estimated $2.4 billion and in 2019 it acquired the Finnish sports apparel brand Amer Sports for reported $4.6 billion.

The company continued to make significant strides in 2018 becoming the official sportswear partner of 2022 Winter Olympics in Beijing: a major milestone for the company's international ambitions. Anta Sports reported record revenue and profits in 2019.. driven by strong sales growth in China and overseas markets. The same year it launched sub-brand ANTA KIDS focusing on the children's sportswear market.

However the brand was not free of scandal. Anta Sports began a boycott of the NBA in October 2019 as a result of a retweet by a Houston Rockets official in support of the Hong Kong protests. That ended however and on 14 May 2020 Wilson Sporting Goods announced it would replace Berkshire Hathaway-owned Spalding as the NBA's official ball supplier as of the 2021-22 NBA season.

In 2020 Anta Sports announced a strategic partnership with Chinese tech giant Tencent to develop digital initiatives and technologies for the sportswear industry. The company continued its expansion into international markets in 2021.. opening new stores in the United States and Europe. It also launched a new marketing campaign featuring several high-profile athletes including Klay Thompson, Gordon Hayward and Kristaps Porzingis.

Anta has also invested heavily in research and development in recent years. The company established a dedicated R&D centre in Beijing that focuses on developing innovative product designs and technologies. This has allowed Anta to stay ahead of the competition and remain at the forefront of the global sportswear market. Overall Anta Sports had been making steady strides as a Chinese sportswear company for years but the last decade saw it expand rapidly driven by acquisitions, partnerships and strong revenue growth. 

Anta Sports, the parent company of the ANTA brand, has a mission statement that reads: “To make ANTA Sports a leading global sportswear company that delivers value to customers, employees, shareholders, and communities.”

This mission statement emphasizes the importance of providing value to all stakeholders, including customers, employees, shareholders, and communities. Anta Sports aims to become a global leader in the sportswear industry, with a focus on delivering quality products and services that meet the needs and expectations of its customers.

The company's vision statement is: “To become a sustainable, innovative and fast-moving consumer goods company that is loved by consumers, respected by competitors, and supported by stakeholders.” This vision statement highlights the company's commitment to sustainability, innovation and agility. Anta Sports aims to be a consumer goods company that is admired by consumers, respected by competitors and receives the support of stakeholders. This involves being innovative, constantly evolving and staying ahead of the competition in terms of product development, technology and marketing strategies.

ANTA Sports' products are designed to meet the needs of different sports including basketball, running, football, tennis and training. The company's products are known for their quality, style and innovation and are popular among professional athletes and sports enthusiasts worldwide. Some of ANTA Sports' popular products include the "KT" series of basketball shoes which are endorsed by NBA player Klay Thompson.. the "Furious Rider" series of running shoes which feature ANTA's patented cushioning technology.. and the "Atlantis" series of outdoor clothing designed for extreme weather. ANTA Sports also offers a range of services to support its customers including a loyalty program.. an e-commerce platform and a customer service hotline.