AppLovin

#1565

Rank

$9.79B

MarketCap US

US United States

Country

Summary
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; and MAX, an in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction. Its business clients include various advertisers, publishers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

History

AppLovin was founded in 2012. Initially they developed an app store optimization solution and some marketing software tools. By 2013, they had created a mobile advertising technology solution that allowed mobile app developers to monetize their apps. In 2016, AppLovin acquired MoPub, the world’s largest mobile ad exchange.


Mission
Designing, building, and operating the fabric that connects game developers of all sizes with their ideal consumers around the globe.

Vision
Our vision is for mobile app developers to be able to maximize their potential and reach their goals, no matter what type of app they're creating.

Key Team

Ms. Victoria Valenzuela (Chief Legal Officer & Corp. Sec.)

Mr. Andrew Karam (Co-Founder & VP of New Initiatives)

Ms. Katie Kihorany P. Jansen (Chief Marketing Officer)

Mr. Omer Hasan (VP of Operations)

Mr. Ryan Gee (Head of Investor Relations & Strategic Fin.)

Mr. Jordan Satok (VP of Corp. Devel.)

Ms. Christina Seafort (Chief People Officer)


Recognition and Awards
AppLovin has won awards for Best Revenue Platform at the Digiday Mobile Awards in 2015, Best Mobile App Monetization Platform in 2015 from appMobi, and the Great Place to Work Award in 2016.

References
AppLovin
Leadership team

Mr. Adam Arash Foroughi (Co-Founder, CEO & Chairperson)

Mr. Vasily Shikin (Chief Technology Officer)

Mr. Herald Y. Chen (Pres, CFO, Principal Accounting Officer & Director)

Products/ Services
Advertising, Developer Tools, Mobile, Mobile Apps
Number of Employees
1,000 - 20,000
Headquarters
Palo Alto, California, United States
Established
2011
Company Registration
SEC CIK number: 0001751008
Revenue
Above - 1B
Traded as
APP
Social Media
Mon Feb 26 2024
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