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ASUS

#1383

Rank

$13.15B

Marketcap

TW Taiwan

Country

ASUS
Leadership team

Mr. Jonney Shih (Chairman & Chief Branding Officer)

Mr. Samson Hu (Co-CEO, GM & Director)

Mr. Hsien-Yuen Hsu (Co-CEO, GM & Director)

Products/ Services
Hardware, Manufacturing, Mobile, Software
Headquarters
Taipei, T'ai-pei, Taiwan
Established
1990
Net Income
1B - 20B
Revenue
Above - 1B
Traded as
2357.TW
Social Media
Overview
Location
Summary
ASUSTeK Computer Inc. researches and develops, designs, manufactures, sells, and repairs computers, communications, and consumer electronic products in Taiwan, China, Singapore, Europe, the United States, and internationally. The company offers Internet information services; maintenance and operating services for information hardware; services information technology and communication products; and leases real estate property. It provides ink-jet print heads and digital image output technology, high-speed analog circuits, integrated circuits, industrial and medical computers, interface cards, and medical robots; invests in computer peripheral, Internet service, and automotive electronics businesses; and researches, develops, sells, and consults information system software; provides marketing support and repair services for medical computers and peripherals. ASUSTeK Computer Inc. was founded in 1989 and is headquartered in Taipei, Taiwan.
History

Asus was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao, all four having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a leading position in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. According to company history, Asus created a motherboard prototype for using an Intel 486, but it had to do so without access to the actual processor. When Asus approached Intel to request a processor to test it, Intel itself had a problem with its own 486 motherboard. Asus solved Intel's problem and it turned out that Asus' own motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel engineering samples ahead of its competitors.In September 2005, Asus released the first PhysX accelerator card. In December 2005, Asus entered the LCD TV market with the TLW32001 model. In January 2006, Asus announced that it would cooperate with Lamborghini to develop the VX laptop series.On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology. On 8 August 2006, Asus announced a joint venture with Gigabyte Technology. On 5 June 2007, Asus announced the launch of the Eee PC at COMPUTEX Taipei. On 9 September 2007, Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. ASUS subsequently released several Blu-ray based notebooks.

In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus ; Pegatron ; and Unihan Corporation . In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."On 1 June 2010, Asus spun off Pegatron Corp.In October 2010, Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category. The two companies had produced six Garmin-ASUS branded smartphones over the prior two years.In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard Intel Core i3 or i5 with a thickness of only 19 mm.In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and Ultrabooks.

Mission
ASUS is dedicated to the design and manufacture of products, services and solutions that transcend current trends in technology. We strive to offer integrity and innovation in our products, creating an inspirational and user-friendly digital life experience.
Vision
Our vision is to become one of the leading technology companies in the world, and to make a difference in people's lives by providing quality products and services.
Key Team

Mr. Shi Chang Hsu (Vice Chairman & Chief Strategy Officer)

Mr. Jonathan Tsang (Group Pres & Director)

Mr. Nick Wu (Chief Financial Officer)

Mr. Min-Chieh Hsieh (COO & Director)

Ms. Francy Jeng (Corp. Governance Officer)

Ms. Winnie Liu (Comptroller)

Recognition and Awards
ASUS has won numerous awards, including the PC Magazine Readers' Choice Award, the Taiwan Excellence Award and the Frost & Sullivan Award for Product Leadership. The company has also been recognized for its sustainability practices and was ranked #1 on the Greenpeace Guide to Greener Electronics for 2013.
References
ASUS
Leadership team

Mr. Jonney Shih (Chairman & Chief Branding Officer)

Mr. Samson Hu (Co-CEO, GM & Director)

Mr. Hsien-Yuen Hsu (Co-CEO, GM & Director)

Products/ Services
Hardware, Manufacturing, Mobile, Software
Headquarters
Taipei, T'ai-pei, Taiwan
Established
1990
Net Income
1B - 20B
Revenue
Above - 1B
Traded as
2357.TW
Social Media