Bajaj Electricals

Bajaj Electricals Limited engages in the consumer durables; and engineering, procurement, and construction businesses in India. It operates through Consumer Products; Engineering & Projects; and Others segments. The company offers various appliances, including toasters, mixer-grinders, food processors, juicer mixer grinders, choppers and hand blenders, snack makers, wet grinders, oven toaster grill, microwave ovens, electric kettles, induction cookers, rice cookers, pressure cookers, gas stoves, non-electric kitchen appliances, irons, storage water heaters, pans and tavas, gas water heaters, instant water heaters, room heaters, air coolers, coffee makers, pop-up toasters, and electric cookers. It also provides various fans comprising ceiling, pedestal, table, wall, personal, and domestic exhaust fans, as well as air circulators. In addition, the company offers lighting products, including LED lamps, battens, panels, and electrical accessories. Further, it is involved in the design, engineering, supply, execution, and commissioning of power distribution and transmission projects, as well as illumination. Additionally, the company generates wind energy. It operates approximately 2,30,000 retail outlets. Bajaj Electricals Limited exports its products to Sri Lanka, Bangladesh, Singapore, Myanmar, Mauritius, Nigeria, Ethiopia, Uganda, Ghana, Tanzania, Madagascar, Kenya, Egypt, the United Arab Emirates, Oman, Bahrain, Iraq, Jordan, and other countries. The company was formerly known as Radio Lamp Works Limited and changed its name to Bajaj Electricals Limited in October 1960. The company was incorporated in 1938 and is headquartered in Mumbai, India.

Bajaj Electricals’ mission is to provide innovative, quality and value-driven products that fulfill the needs of its customers with the support of its passionate and responsible employees.

The vision of Bajaj Electricals is to be a leading player in the consumer durables and lighting industry in India, through focusing on quality, innovation and value-driven products.

Bajaj Electricals has won numerous awards, such as being recognised as one of 'India's most trusted consumer durables brands' in 2019 by TRA, and 'India's most admired consumer durables company' in 2018 by Business world.