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Last Updated: 2026
Bart Smets image

Bart Smets

A seasoned leader and MD at IT2Profit

Summary
Biography
Vision
Recognition and Awards
References
Summaryarrow

Bart Smets is a seasoned leader with a large international, intercultural experience in Business projects, Managed Services, IT and Security as well operationally as commercial. Bart Smets is the Chief Information Officer at Corona Direct Verzekeringen, MD at IT2Profit: ICT and Blockchain Strategic Consultancy. Having a background as regional CTO in Coca-Cola, Bart is also the Co-Founder and COO at SwissCryp, Co-founder at Lux Consulting.

Biographyarrow

Coming from a science background, Bart Smets started his career as a technician at Europdata Systems, where he evolved to Manager RF (Sales, Project Management and Product Management). He further developed his knowledge in field force automation by joining TheCoca-ColaCompany. Bart left the Coca-Cola Company in 2005 to start up his own IT Consultancy company in order to guide other companies and suppliers in the complex material of dealing with optimal organizational performance, suppliers, outsourcing, business development, and innovation processes.

Bart Smets is also the Chief Information Officer at Corona Direct Verzekeringen, MD at IT To Profit: ICT and Blockchain Strategic Consultancy performing the role of portfolio management; program and project management since 2006. Along with that, he is the Co-Founder and COO at SwissCryp and Co-founder at Lux Consulting.

Bart is a seasoned leader with a large international, intercultural experience in business projects, managed services, IT and security as well operationally as commercial.

He also holds several mandates on the board of directors and advisory councils and as a senior consultant in other ventures. Bart is also a guest teacher at the universities of Antwerp and Brussels.

Among his specialities are cryptocurrencies and blockchain initiatives, OTC Deals, turnaround management, IT strategy, security strategy, services organization design and restructuring, commercialisation of managed services, change management, vendor performance management, sourcing strategy, business process and IT outsourcing, application – process and systems monitoring. All of this is combined with a strong commercial drive for as well internal and external commercialisation.

Experience at Coca-Cola Company


Bart Smets joined Coca-Cola as Director of IT Services and Chief Technology Officer for Europe, Eurasia and the Middle East in 1998. During 7 years, he was responsible for all IT Services provided to all locations in 64 countries, including all external relationships and several outsourcing engagements. Additionally, he was in charge of all IT Programs and Projects as well as the operational support for all Business Applications, Infrastructure (data centres, networks, …..) and end-user equipment and support.

As regional CTO, his responsibility was in the management of the teams around infrastructure, data centre, first and second-level support, security, and all external vendor relationships, partnerships and outsourcing engagements.

Visionarrow

As a seasoned leader in different sectors and large companies, Bart is focused on business strategy and growth. For him, strategy is key to a company’s performance. He defines strategy as the focus on long-term results to drive business performance, optimise ICT and Security organisations and boost Service Providers and vendors. Large Outsourcing deals are part of running the business.

Recognition and Awardsarrow
During 7 years, he was responsible for all IT Services provided to all locations in 64 countries, including all external relationships and several outsourcing engagements. Additionally, he was in charge of all IT Programs and Projects as well as the operational support for all Business Applications, Infrastructure (data centres, networks, …..) and end-user equipment and support.
Referencesarrow

https://www.it2profit.com/

https://www.linkedin.com/in/it2profitbartsmets/

https://www.linkedin.com/company/it2profit/about/

https://www.dnb.com/business-directory/company-profiles.smets_bart.a7f52a96829e2bab8fb3fe6b77b1a54d.html 

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Occupation
MD, CIO,
Social Media
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Last Updated: 2026
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