Krafton

Following the success of PlayerUnknown's Battlegrounds which had led to both investment from Tencent Holdings and expansion and acquisition of studios, Bluehole opted to establish Krafton on 5 November 2018 to serve as a holding company for its video game properties. "Krafton" was selected based on the names of craft guilds of the Middle Ages. Kim Chang-han, the CEO of the PUBG Corporation that developed PlayerUnknown's Battlegrounds, was named as CEO for Krafton.The company announced its plans to file for an initial public offering in July 2021, filing its initial approval for listing on the Korea Stock Exchange in April 2021. The firm plans to raise ?5.6 trillion at a market valuation of ?30 trillion . The IPO was held on 10 August 2021; while its value dropped by 8.8% from the original asking price at the end of trading, it still ended with Krafton being valued at US$19.32 billion.Shares of several Chinese and foreign video game companies, including Tencent, which is the largest video game company in China and a provider for foreign companies to publish games in their country, fell due to new restrictions imposed by the Chinese government. Video games are viewed as an 'electronic drug' and a 'spiritual opium', especially shooting videogames, which according to the Chinese government promote violence. China is a very important market for video games due to its population density, hence the collapse of companies is devastating for every videogame company, including Krafton.