BMW is a world-renowned luxury German carmaker established in 1916.


Industrial Manufacturing  




MarketCap DE

DE Germany



Bayerische Motoren Werke Aktiengesellschaft, together with its subsidiaries, develops, manufactures, and sells automobiles and motorcycles, and spare parts and accessories worldwide. It operates through Automotive, Motorcycles, and Financial Services segments. The Automotive segment is involved in the development, manufacture, assembling, and sale of automobiles, spare parts, accessories, and mobility services under the BMW, MINI, and Rolls-Royce brands. This segment sells its products through independent and authorized dealerships. The Motorcycles segment develops, manufactures, assembles, and sells motorcycles and scooters under the BMW Motorrad brand name, as well as spare parts and accessories. The Financial Services segment engages in automobile leasing, retail and dealership financing, multi-brand fleet, customer deposit, and insurance activities; and the provision of fleet management services under the Alphabet brand. The company was founded in 1916 and is based in Munich, Germany.


The history of BMW dates back to the early 20th century, when the brand was initially established in 1916 as Bayerische Flugzeugwerke AG. BMW was initially a German aircraft engine manufacturer that primarily manufactured engines for military aircraft. The first production BMW car, the Dixi, was developed in 1929, and the company was quickly establishing itself as a leader in innovation and design in the auto industry. During World War II, BMW primarily switched to manufacturing engines for military vehicles and was relegated to a subsidiary of the German government. After the war, BMW was able to reestablish its identity as a luxury vehicle brand and continued to innovate in the auto industry with their motorcycles and cars. In the 1980s, BMW released its iconic 3-Series, which established the company as a pioneer of sporty luxury cars. The 3-Series was later followed by the 5- and 7-Series, which only continued to grow BMW's presence in the luxury vehicle segment. The 2000s marked the dawn of BMW’s “M” cars, powerful and capable vehicles that combine the luxury of BMW with the performance of a race car. Today, BMW continues to be a leader of design and innovation in the auto industry. From the 3-Series to the M cars, BMW has a wide range of vehicles to fit any lifestyle. The company continues to expand their lineup of electric and self-driving vehicles as well as continued improvements to their existing cars.


The mission of BMW is to bring joy to people by providing premium automotive experiences that are inspiring, efficient and environmentally responsible.


To be the most desirable and admired premium car company in the world.

Key Team

Karl Rapp (Founder)

Dr Norbert Reithofer (Chairman-Supervisory Board)

Manfred Schoch (Board Member)

Oliver Zipse (Chairman of The Board)

Stefan Quandt (Board Member)

Andre Mandl (Board Member)

Anke Schäferkordt (Board Member)

Bernhard Ebner (Board Member)

Christiane Benner (Board Member)

Recognition and Awards
World Car Awards: BMW has won multiple World Car Awards, including World Car of the Year, World Green Car, and World Performance Car of the Year. Red Dot Design Awards: BMW has received multiple Red Dot Design Awards, which recognize outstanding product design, including for its automobiles, motorcycles, and bicycles. iF Design Awards: BMW has received multiple iF Design Awards, which recognize excellence in product design, including for its automobiles, motorcycles, and bicycles. J.D. Power Dependability Awards: BMW has received multiple J.D. Power Dependability Awards, which recognize outstanding vehicle dependability over time. Dow Jones Sustainability Index: BMW has been included in the Dow Jones Sustainability Index, which recognizes companies for their commitment to sustainability and corporate responsibility. Forbes Global 2000: BMW has been included in the Forbes Global 2000 list of the world's largest and most powerful public companies for several years, including in 2021. Automotive Brand Contest: BMW has won multiple Automotive Brand Contest awards, which recognize outstanding achievements in automotive branding and design.

Leadership team

Camillo Castiglioni (Founder)

Franz Popp (Founder)


Industrial Manufacturing

Products/ Services
Cars, Motorcycles
Number of Employees
Above 50,000
BMW-Vierzylinder, Petuelring 130, 80809 München
Company Type
Public Limited Company
Company Registration
SEC CIK number: 0001446250
Net Income
Above - 20B
Above - 1B
Traded as
Social Media

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