Bread Financial

#3900

Rank

$2.35B

Marketcap

United States

Country

Leadership team

Mr. Ralph J. Andretta (CEO, Pres & Director)

Mr. Perry S. Beberman (Exec. VP & CFO)

Ms. Tammy Michelle McConnaughey (Exec. VP of Operations & Credit Risk)

Products/ Services

Banking, Credit Cards, Financial Services, Personal Finance

Number of Employees

1,000 - 20,000

Headquarters

Columbus, Ohio, United States

Established

1983

Company Registration

SEC CIK number: 0001101215

Net Income

500M - 1B

Revenue

Above - 1B

Traded as

BFH

Social Media

URL

https://www.breadfinancial.com

Overview

Location

Recognition and Award

References

Summary

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio.

History

Alliance Data was formed from the December 1996 merger of two entities: J.C. Penney's credit card processing unit and The Limited's credit card bank operation, named World Financial Network National Bank.In August 1998, Alliance Data acquired LoyaltyOne, then-branded The Loyalty Group Canada, for $250 million. The deal gave Alliance Data two valuable business enhancements, Canada's Air Miles Rewards Program and the company behind the popular Air Miles program, LoyaltyOne.In May 2007, The Blackstone Group, a private equity firm, announced plans to acquire Alliance Data. In April 2008, Alliance Data terminated the merger agreement with Blackstone Affiliates.Ed Heffernan was promoted to president and CEO of Alliance Data in February 2009, after being with the company since 1998.On June 7, 2019, Ed Heffernan resigned as CEO of Alliance Data and was replaced by Melisa Miller, who previously ran Alliance Data's Card Services division. This change in leadership effectively moved Alliance Data's Headquarters from Plano, TX to Columbus, OH.Melisa Miller held the role for roughly 6 months before being replaced by former CITI executive Ralph Andretta. The current Headquarters is located in Columbus, OH, with 5 additional locations throughout the nation, as well as in Bangalore, India. After the acquisition of Bread finance, Alliance Data decided to divest Loyalty One and Brand Loyalty into their own publicly traded entity known as Loyalty Ventures. Alliance Data changed its name to Bread Financial Holdings, Inc. on March 23, 2022, and its ticker symbol from "ADS" to "BFH" effective April 4, 2022.

Mission

At Bread Financial, we believe that financial planning should come from a place of trust, experience, and expertise. Our mission is to provide customized and comprehensive financial solutions to help our clients reach their goals in a safe and secure environment.

Vision

To create an environment of understanding and shared success, empowering our clients and team to reach their full potential. Bread Financial will strive to meet our goals while helping our clients achieve the dreams they have set forth.

Key Team

Mr. Joseph L. Motes III (Exec. VP, Chief Admin. Officer, Gen. Counsel & Sec.)

Brandy Sullivan (Sr. VP, Chief People and Culture Officer)

Ms. Valerie E. Greer (Exec. VP & Chief Commercial Officer)

Mr. Greg Betchkal (Chief Risk Officer)

Mr. Jonathan Bryan Campbell (Sr. VP & Chief Accounting Officer)

Matt Brown (Sr. VP & CTO)

Mr. Brian Vereb (Head of Investor Relations)

Recognition and Awards

Bread Financial has been named one of the Top Financial Advisors in the Bay Area by both Forbes and Money Magazine. We have been included as a Best Place to Work for two years in a row and have also been recognized for our commitment to giving back to the local community.