Brennan Dunn is an American entrepreneur, author, and marketing automation expert. He is the co-founder of RightMessage and founder of Double Your Freelancing, specializing in website personalization and email marketing systems for creators and freelancers.
Brennan Dunn is a prominent entrepreneur, author, and marketing automation expert recognized for his work in website personalization and freelance business systems. [1] He is the co-founder of RightMessage, a software platform that enables businesses to deliver dynamic, personalized experiences to their audiences. Dunn also founded Double Your Freelancing, an online community that has supported over 60,000 freelancers and agencies in optimizing their pricing and client management. His career began in the mid-2000s with the growth of a boutique web development agency, We Are Titans, which reached over $2 million in annual revenue before he transitioned into software and education. He is the author of This Is Personal, a book published by Simon & Schuster that explores advanced email marketing and segmentation strategies. Through his newsletter, Create & Sell, Dunn provides technical insights on building automated, email-first businesses. [1][2] Originally from the United States, he studied Western literature and philosophy at St. John's College and has been based in the United Kingdom since 2020.
Brennan Dunn is an American entrepreneur, author, and marketing automation expert known for his work in the freelancing and software as a service industries. [1][3] He began his career as a software developer before transitioning into full-time freelancing in the mid-2000s. [4] This path led him to establish We Are Titans, a web development agency that grew to include eleven employees and achieved over two million dollars in annual revenue. Despite this success, the challenges of agency management prompted a shift toward product development and business education.
In 2011, Dunn founded Planscope, a project management software designed specifically for freelancers and agencies. To support the growth of this software, he began producing educational content focused on pricing and client management. This initiative evolved into Double Your Freelancing, an online community and educational platform. The platform gained significant traction, eventually serving over 60,000 freelancers through courses such as Double Your Freelancing Rate. Dunn sold Planscope in early 2016 to focus entirely on the Double Your Freelancing community and his growing interest in marketing personalization.
Dunn co-founded RightMessage in 2017 to provide businesses with tools for website personalization and audience segmentation. The software enables creators and companies to tailor their messaging based on visitor behavior and data. His expertise in this field is further detailed in his book, This Is Personal: The Art of Delivering the Right Email at the Right Time, published in October 2023. [5] The work provides a framework for maintaining personalized relationships with customers at scale through automation.
In addition to his software ventures, Dunn operates Create and Sell, a newsletter and training resource focused on advanced email marketing strategies. He also developed the Mastering ConvertKit course to help creators optimize their automation workflows. Originally from Florida, Dunn moved to the United Kingdom in 2020. He continues to influence the digital marketing landscape by advocating for high-touch, relevant communication in an increasingly automated world.
Brennan Dunn maintains a central mission to leave every person he encounters better off than they were before. He focuses on empowering freelancers to scale their businesses by shifting from commodity-based work to high-value consulting. [6] His strategic vision centers on marketing personalization and segmentation to deliver the right message at the ideal time. He advocates for transforming one-to-many digital communication into personalized one-to-one experiences. [7] Dunn prioritizes empathy and the creation of win-win business relationships. He is committed to providing actionable and fluff-free education that avoids artificial urgency. His goal is to help businesses achieve measurable results through automated and sustainable systems. [8]
Brennan Dunn is an Eagle Scout, a distinction he highlights as a foundational professional achievement. [9] He is the bestselling author of This Is Personal: The Art of Delivering the Right Email at the Right Time, which was published by Matt Holt Books in 2023. Industry publications and peers recognize him as a leading authority in the fields of email marketing, automation, and freelance business systems. He has been invited to deliver keynote addresses at marketing and business conferences globally. [9] Dunn is a frequent guest on prominent business podcasts, including Mixergy, Entrepreneur on Fire, and Growth Hacker TV, where he is cited for his expertise in personalization and value-based pricing. [9] He is also recognized for his early technical contributions to the development of the email marketing platform ConvertKit, where he assisted with code reviews during the company's initial stages.
1. How Brennan Dunn Turned a Freelance Struggle Into a Personalization Empire | Substack
2. Run an automated newsletter business with Brennan Dunn | Passionfroot
3. https://www.youtube.com/watch?v=g_ACZJkbLLs | Youtube
4. An Interview with Brennan Dunn from RightMessage | Digitaldeepak
5. https://www.booksamillion.com/p/This-Personal/Brennan-Dunn/9798212916349 | Booksamillion
6. Book Summary of Double Your Freelancing Rate by Brennan Dunn | Sipreads
8. The Blueprint | Doubleyourfreelancing
9. University Leadership and Faculty Listing | Chapman
10. Michael Covel's Trend Following | Libsyn
11. User Experience - Advice from Experts | Clarity
12. Brennan Dunn – Business of Software | Businessofsoftware
13. EP28 - Double your Conversion Rate with Brennan Dunn | Stackingthebricks
14. Brennan Dunn's Masterclass in Personalised Email Marketing | Altmarketingschool
