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Origins to 2009
Dean Hoyle left school with no qualifications, having a self confessed greater interest in football. With his wife Janet, from 1993 they began buying cards wholesale, and selling them from the back of their van at car boot sales and public open air events.In 1997, they opened their first shop under within the holding company Sportswift Ltd, purposefully choosing secondary retail locations which were cheaper. After opening a few stores, whilst Janet founded and headed up the internal design and print function, Dean concentrated on expanding the business, with a nominal target of 500 retail outlets. This gave the company a profit margin advantage over rivals, including Clinton Cards.The couple built a board to expand the business, including: Keith Pacey ; Richard Hayes ; Chris Beck ; Darren Bryant . On 28 November 2008, Card Factory purchased about 80 of the 288 stores from failed greetings card company Celebrations Group , as part of a rescue package, securing around 500 of the 1,800 jobs at Celebrations.
2010s
The couple put the business up for sale in January 2010 and on 8 April 2010, Charterhouse completed the £350 million purchase of the company which at the time operated 480 stores. This enabled Dean Hoyle to later buy Huddersfield Town F.C.On 14 July 2011, Card Factory purchased gettingpersonal.co.uk, an online retailer of personalised gifts, for an undisclosed sum.In May 2014, the company floated via an initial public offering on the London Stock Exchange.In April 2015, the company launched its own website, cardfactory.co.uk.In 2019, the company began supplying cards to Aldi, Matalan and The Reject Shop.
2020s
Card Factory shops were shut for much of 2020 and the beginning of 2021 due to the COVID-19 pandemic. Revenue from the website more than doubled during this period, and the website was relaunched in August 2020 to enable cards to be personalised, matching similar offerings to Moonpig and Funky Pigeon. In late 2020, the company launched mobile apps for both iPhone and Android devices.
In December 2020, Costcutter boss Darcy Willson-Rymer was appointed as chief executive.
