Carles Sola-Vila

Carles Solà-Vila is the CEO and Co-Founder of Artdott, a company based in Hong Kong and London that specialises in blending digital transformation with the art world. Since co-founding Artdott in January 2023, Carles has focused on curating immersive, emotionally engaging experiences that help brands connect authentically with Gen Z. The company’s services include phygital events, community building through data-driven insights, and integration of spatial computing and AI to create interactive digital experiences.

Before Artdott, Carles worked for renowned companies like Ralph Lauren, Burberry, and Inditex, gaining over 20 years of experience in the fashion, luxury, and digital transformation sectors. At Ralph Lauren, he served as Senior Director for Quality & Global ME, driving operational efficiency, digital transformation, and supplier strategy. Prior to that, he worked at Burberry, leading digital transformation efforts to engage millennial and Gen Z consumers, and managed cross-functional teams in product development and supply chain operations.
 

Carles’ career started at Mango, where he was responsible for managing a €400 million budget and overseeing the production of 80 million garments annually. His leadership in supply chain management led to significant improvements in quality, cost reduction, and operational efficiency.
 

Carles holds a Master's degree in Manufacturing Operations Management from the Universitat Politècnica de Catalunya and completed an executive education course in Corporate Finance at the London School of Economics and Political Science (LSE).
 

Throughout his career, Carles has demonstrated a strong commitment to integrating technology with traditional industries, driving innovation, and fostering community engagement. He is passionate about using cutting-edge technologies to transform traditional spaces into dynamic environments that enrich human experiences.

Carles Solà-Vila spent much of his life navigating the intersection of technology, fashion, and digital transformation. After completing his studies in Industrial Engineering at the Universitat Politècnica de Catalunya, he continued his education by earning a Master’s degree in Manufacturing Operations Management. His educational foundation set the stage for a career that would span multiple industries, with a focus on transforming businesses through technology.
 

In the early stages of his career, Carles worked at Unilever as a Project Engineering & Training Manager from 1998 to 2000. During this time, he contributed to the development of Magnum ice cream products, and introduced key performance indicators to optimise production lines, achieving significant savings for the company.

From 2001 to 2004, Carles worked at Autoliv, a multinational automotive safety manufacturer, where he implemented Lean manufacturing principles, such as Just-In-Time (JIT) systems and Kanban, improving efficiency and customer satisfaction in the production process.
 

Carles then moved to the fashion industry, taking on senior roles at major companies. He joined Mango in 2004, where he became the Product Supply Chain & Quality Director. Here, he managed an annual €400 million budget and oversaw the production of 80 million garment units, contributing to operational improvements and significant cost reductions. This experience helped Carles hone his expertise in supply chain management, quality control, and product delivery.
 

In 2011, Carles took on a role as the Buying Director at Inditex, one of the world’s largest fashion retailers. In this capacity, he managed a €500 million budget and implemented 3D design technologies that reduced lead times and improved communication across the company’s vast supply chain.
 

Between 2014 and 2019, Carles worked at Burberry as the Director of Digital Transformation, Product Engineering & Quality. He led initiatives to integrate digital solutions with traditional luxury fashion, focusing on improving operational efficiency, enhancing customer experiences, and driving growth across EMEA and Asia. He also oversaw cross-functional teams and vendor selection, ensuring the company remained competitive in the rapidly changing digital landscape.
 

In 2019, Carles joined Ralph Lauren as Senior Director for Quality & Global ME, where he was responsible for driving digital transformation across the supply chain. He led cross-functional initiatives aimed at enhancing product quality and operational efficiency while focusing on automation and supplier enablement.
 

In 2023, Carles co-founded Artdott, where he serves as CEO. Artdott is a company dedicated to accelerating digital transformation in the art world. By integrating cutting-edge technologies such as AI, spatial computing, and immersive experiences, Carles aims to transform traditional spaces into dynamic environments where art, technology, and culture intersect. Under his leadership, Artdott has become a leading partner for brands seeking to engage with Gen Z and leverage the power of digital art and emerging technology.
 

Carles has successfully built a reputation as a visionary leader in digital transformation, combining his extensive experience in fashion and technology with a passion for building communities and creating meaningful interactions. His work with Artdott continues to push the boundaries of digital innovation, offering services that bridge the gap between the physical and digital worlds. His vision is to reshape how art, culture, and brands engage with their audiences in immersive, emotionally resonant ways.

Today, Carles remains committed to transforming industries through the integration of digital technologies. He continues to lead Artdott with the goal of creating unforgettable, interactive experiences that drive brand engagement and build lasting relationships with audiences worldwide.

Carles Solà-Vila’s vision is to bridge the gap between art, technology, and culture through digital transformation. He aims to reshape traditional spaces into dynamic environments where technology enhances human experiences, connecting people in meaningful ways. By embracing emerging technologies like AI and spatial computing, Carles envisions creating immersive experiences that engage audiences, foster community growth, and elevate brand interactions. His goal is to help brands connect authentically with Gen Z and beyond, building lasting relationships through innovative, interactive, and emotionally resonant digital experiences that blend the physical and digital worlds.

Carles Sola-Vila has been recognised for his innovative contributions to the intersection of art, technology, and brand engagement. In 2024, he received the International Entrepreneurship Award at the AIMS London 2025 Conference, acknowledging his pioneering work in merging digital transformation with the art world. 
 

His leadership at Artdott has positioned the company as a key player in creating immersive, emotionally resonant experiences that connect brands with audiences, particularly Gen Z. This approach has garnered industry respect and established Artdott as a sought-after partner for forward-thinking brands.