Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Cricut was founded by a small group of inventors and entrepreneurs in June 2003. The original product, the Cricut Expression, was designed to revolutionize paper crafting and has since become an essential tool for every DIYer’s toolbox. Today, Cricut offers products and services that empower individuals to take on any creative project. From beginner to expert, Cricut designs and develops products that meet the needs of its customers.
Every day everyone gets the same new mission. Each mission will challenge your creativity, photography and the way you look at the world.
To become the most trusted partner in creating and celebrating noteworthy moments through thoughtful DIY.
Mr. Ryan Harmer (VP of Accounting & Corp. Controller)
Mr. Glenn Rogers (Sr. VP of International)
Ms. Kim Kanarowski (Exec. VP of Marketing)
Mr. Vivekanand Jayaraman (Exec. VP of Platform Devel.)
Ms. Courtney Hill (Sr. VP of HR)
Mr. Ariel Fischer (Exec. VP of Direct-to-Consumer & Consumable)
Mr. Chuck Seiber (Exec. VP of Product, Brand & Design)
Recognition and Awards
Cricut has been featured in several magazines and has been the recipient of many industry awards such as Best Cutting Tool of 2013 by Creative Machine Embroidery Magazine, Best New Product for 2013 by Craft Critique, and Best Craft Tool for 2013 by Sizzix.