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Davie Fogarty is an Australian entrepreneur and investor, best known as the founder of The Oodie and The Davie Group. He rose to prominence by scaling direct-to-consumer brands to over $1 billion in cumulative sales and serves as an investor and former judge on Shark Tank Australia.
Davie Fogarty is a prominent Australian entrepreneur and e-commerce specialist. [1][3][4] He is the founder of The Davie Group and the creator of the global loungewear brand The Oodie. [4] Under his leadership, his portfolio of consumer brands has generated more than $1 billion in cumulative sales. [5] The Oodie celebrated its eighth anniversary in May 2026, having sold over 8 million units worldwide. [6] Fogarty is widely recognized for his expertise in scaling direct-to-consumer businesses through data-driven marketing and predictive analytics. He serves as a judge on Shark Tank Australia, where he invests in emerging startups and mentors new founders. His influence extends to the educational sector through his Daily Mentor platform and a YouTube channel dedicated to e-commerce strategy. Fogarty has received numerous accolades, including placement on the Forbes Australia 30 Under 30 list and the Australian Financial Review Young Rich List. He was also a finalist for the EY Entrepreneur of the Year Australia Awards. His portfolio includes successful ventures such as Calming Blankets and Pupnaps. [7]
Davie Fogarty is an Australian entrepreneur and investor who rose to international prominence as the founder of the direct-to-consumer apparel brand The Oodie. [2][8][9] Born in Adelaide, he demonstrated an early interest in commerce by selling baked goods at school and reselling products on eBay. He briefly enrolled in a mining engineering degree at the University of Adelaide but left after one semester to pursue business ventures. His early career was marked by a series of experimental startups, including ventures in gym clothing, headphones, and a Vietnamese roll shop. While many of these initial businesses did not achieve long-term success, they provided him with foundational skills in digital marketing and social media growth.
In 2018, Fogarty founded Calming Blankets and The Oodie, the latter of which became a global phenomenon. The Oodie, a wearable hooded blanket, experienced rapid commercial growth during the COVID-19 pandemic as consumer demand for comfort-wear increased. Under his leadership, the brand expanded through strategic licensing partnerships with major entertainment entities including Disney, Warner Bros, Marvel, and Pokémon. [2][8] These collaborations alone generated more than A$100 million in sales. [9] By 2024, The Oodie had reported over A$600 million in cumulative revenue and sold more than eight million units worldwide.
As the founder of the Davie Group, Fogarty oversees a diverse portfolio of consumer brands across the home, lifestyle, and pet care sectors. His holdings include Pupnaps, a pet-care brand that achieved over A$1 million in monthly revenue within its first year, and the automated pet toilet system Fydoo. [9] In 2023, he joined the cast of Shark Tank Australia as an investor, where he has backed startups such as the skincare brand Boring Without You and the men's suit hire company Suitor. He often takes an active advisory role in his investments, focusing on operational strategy and brand positioning.
Fogarty is recognized as a leading figure in the e-commerce industry and shares his expertise through his coaching business, Daily Mentor, and a popular YouTube channel. His professional achievements have earned him numerous accolades, including being named to Forbes Australia's inaugural 30 Under 30 list in 2024. [1][2][9][10] He has also been a finalist for the EY Entrepreneur of the Year award and has consistently appeared on the Australian Financial Review Young Rich List. [9] As of 2026, his personal net worth is estimated between A$500 million and A$600 million. [9]
Davie Fogarty aims to transform the Davie Group into a global household name in e-commerce by scaling a diverse portfolio of permanent brands. He prioritizes a people first approach followed by the implementation of automated systems to move beyond simple market arbitrage. [11] His strategic goals include launching up to 1,000 products across 300 new brands in a single year while maintaining a relentless commitment to customer satisfaction. Fogarty is dedicated to building the world's largest e-commerce community through initiatives like millionaires.com and Daily Mentor. [12][13] He advocates for commoditizing base-level business knowledge to make wealth creation accessible while providing high-level mentorship to help founders navigate market volatility. [12] His vision emphasizes long-term brand value over short-term profits and the use of predictive analytics to drive rapid product iteration.
Davie Fogarty has received several high-profile distinctions for his leadership in the e-commerce and retail sectors. In 2024, he was named to the inaugural Forbes Australia 30 Under 30 list within the retail and e-commerce category. [10] He was recognized as a Central Region finalist in the 2022 EY Entrepreneur of the Year Australia Awards for his work as the founder of The Davie Group. [2] In the same year, he received the South Australia 40 Under 40 Entrepreneurial Award presented by William Buck. [2] Fogarty debuted on the Australian Financial Review Young Rich List in 2021 with an estimated personal wealth of 170 million dollars. Business News Australia also ranked him eleventh on its 2021 list of Australia's Top 100 Young Entrepreneurs. His professional influence was further acknowledged in 2023 when he was appointed as the youngest-ever investor and judge on the television program Shark Tank Australia.
3. Shark Tank Australia has dropped its air date | Chattr
4. Watch full episodes of TV shows for free on 10 play | 10
5. https://www.youtube.com/watch?v=tJuIfvpEJaM&vl=en | Youtube
7. https://www.youtube.com/watch?v=yxArwfs79K8 | Youtube
8. AFR Young Rich Lister shares success strategies for online businesses - retailbiz | Retailbiz
9. Davie Fogarty Height, Age, Net Worth, Wife, Family, Biography | Celebsworlds
10. Meet Davie Fogarty: Australia's $600 million retail shark | Forbes
11. Davie Fogarty on Scaling The Oodie to $250M in 3 Years | Chronos
12. https://www.youtube.com/shorts/m4kjoA8SHwg | Youtube
13. https://www.youtube.com/shorts/SCMuV_J8OiE | Youtube
15. Watch full episodes of TV shows for free on 10 play | 10
