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Deckers Brands

#666

Rank

$31.01B

Marketcap

US United States

Country

Deckers Brands
Leadership team

Mr. Stefano Caroti (Pres of Omni-Channel)

Mr. David Powers (CEO, Pres, Director & Interim Pres of Fashion Lifestyle)

Mr. Steven J. Fasching (Chief Financial Officer)

Products/ Services
Fashion, Lifestyle, Logistics, Manufacturing, Textiles
Number of Employees
1,000 - 20,000
Headquarters
Goleta, California, United States
Established
1973
Company Registration
SEC CIK number: 0000910521
Net Income
500M - 1B
Revenue
Above - 1B
Traded as
DECK
Social Media
Overview
Location
Summary
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2022, it had 149 retail stores, including 75 concept stores and 74 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.
History

Milestones

Some key milestones include:

In 1973, Karl Lopker began his career making and selling flip-flops at craft fairs along the West Coast of the United States.

In 1975, Doug Otto visited Hawaii on business and found that locals referred to his sandals as "deckas", a slang word based on their striped layered construction that resembled a "deck" of stacked wood. Liking the name, Lopker and Otto named the brand Deckers.

In 1985, Deckers expanded its range of sandals when it entered into a licensing agreement to produce and distribute Teva sandals.

In 1993, Otto renamed his company Deckers Outdoor Corporation when it went public on the NASDAQ, and Deckers purchased Simple Shoes.

In 1995, Deckers purchased UGG Holdings.

In 2002, Deckers purchased Teva's patents, trademarks, and other assets.

In 2003, Deckers’ UGG boots became well known after Oprah Winfrey included the boots on The Oprah Winfrey Show's Favorite Things segment.

In 2010, Deckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry.

In 2011, Deckers acquired Sanuk shoes.In 2012, Deckers acquired Hoka One One.In 2015, Deckers acquired Koolaburra.

Mission
Our people are the heart of our company. So our goal is simple: to inspire each employee to be his or her best self. Empowering our people to live our values daily is how we all thrive – our company, our culture and our people.
Vision
Our vision is to become a global lifestyle brand leader by creating innovative lifestyle, outdoors, fashion and performance products, services, and experiences that meet the evolving needs of our consumers.
Key Team

Mr. Brad Willis (Chief Technology Officer)

Erinn Kohler (VP of Investor Relations & Corp. Planning)

Mr. Thomas Garcia (Chief Admin. Officer)

Mr. John A. Kalinich (Sr. VP of Global DTC)

Ms. Pascale Meyran (Chief People Officer)

Ms. Angela Ogbechie (Chief Supply Chain Officer)

Ms. Anne Spangenberg (Pres of Fashion Lifestyle)

Recognition and Awards
Deckers Brands has been acknowledged by various publications and organizations, including a Silver Edison award for innovation, a Fast Company top 10 Most Innovative Companies award, and recognition as one of the Most Ethical Companies.
References
Deckers Brands
Leadership team

Mr. Stefano Caroti (Pres of Omni-Channel)

Mr. David Powers (CEO, Pres, Director & Interim Pres of Fashion Lifestyle)

Mr. Steven J. Fasching (Chief Financial Officer)

Products/ Services
Fashion, Lifestyle, Logistics, Manufacturing, Textiles
Number of Employees
1,000 - 20,000
Headquarters
Goleta, California, United States
Established
1973
Company Registration
SEC CIK number: 0000910521
Net Income
500M - 1B
Revenue
Above - 1B
Traded as
DECK
Social Media