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Last Updated: 2026
Diliara Lupenko image

Diliara Lupenko

COO and co-founder of Impress

Summary
Biography
Vision
References
Summaryarrow

Diliara Lupenko, an experienced business strategist and entrepreneur, co-founded Impress in 2019 to provide a cost-effective and customized invisible orthodontics service that can be tracked through an app. Her personal experience with orthodontics treatment inspired her to establish Impress, which quickly became the leading chain of orthodontic clinics in Europe. Impress has successfully secured funds under Diliara's guidance, including the largest Series B in Southern Europe, amounting to €123 million in 2022. Diliara's extensive background in consulting and corporate strategy, as well as her leadership and patient-centric approach, have established her as an exceptional business leader in the field.

Biographyarrow

Diliara Lupenko is an accomplished entrepreneur and business strategist with over 15 years of experience in consulting, corporate strategy, and entrepreneurship. After working in multinational companies for several years, Diliara founded Impress in 2019, alongside Vladimir Lupenko and Khaled Kasem. The company offers an affordable and personalized invisible orthodontics service that is monitored via a patient-focused app.

Diliara's inspiration for founding Impress came from her own experience with invisible orthodontics treatment. She saw the potential for digitalizing clinical work and creating great orthodontic treatments that put the patient at the core. This passion led to the creation of Impress, which quickly became the number one chain of orthodontic clinics in Europe.

Under Diliara's leadership, Impress has been successful in raising funds to support its growth. In 2022, the company raised the largest Series B in Southern Europe, totaling €123 million. This achievement is a testament to Diliara's strategic thinking and entrepreneurial skills.

In addition to her work at Impress, Diliara is known for her extensive experience in consulting and corporate strategy. Her expertise in these areas has been instrumental in guiding the growth and development of Impress. She is also highly regarded for her leadership abilities and her commitment to putting the patient at the center of everything that Impress does.

Overall, Diliara Lupenko is an exceptional entrepreneur and business leader who has made a significant impact in the field of invisible orthodontics. With her strategic vision, entrepreneurial spirit, and commitment to patient-focused care, she is sure to continue making waves in the industry for years to come.

Visionarrow

Diliara Lupenko's vision is to revolutionize the field of orthodontics by offering affordable, personalized, and digitally monitored treatments that put the patient at the center. She is committed to using technology to create a better patient experience, one that is convenient, efficient, and effective.

As a patient herself, Diliara experienced the limitations of traditional orthodontics treatments and saw the potential for digitalizing clinical work to create a more patient-friendly approach. Her passion for improving the patient experience led her to co-found Impress, a company that offers invisible orthodontics treatment that is monitored via a patient-focused app.

Referencesarrow

https://www.biocat.cat/en/start-up-generation/patient-must-be-main-priority-your-business

https://www.eu-startups.com/2022/12/impress-co-founder-and-coo-diliara-lupenko-will-speak-at-next-years-eu-startups-summit-on-april-20-21-in-barcelona/

https://www.leeds-live.co.uk/news/leeds-news/new-dentist-specialising-affordable-treatments-25423617

https://sifted.eu/articles/europes-dental-tech-four-charts-to-sink-your-teeth-into/

https://www.forbes.com/sites/stephanieburns/2021/01/05/how-to-create-a-business-model-that-disrupts-your-industry/?sh=2dd966893deb

https://www.businessleader.co.uk/impress-diamond-whites-share-similar-business-vision-company-values/

https://www.dental-tribune.com/news/impress-launches-recycling-initiative-to-keep-clear-aligners-out-of-landfills/

 

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Occupation
COO and co-founder of Impress
Known For
COO, Co-Founder
Education
Exchange Program, Coporate Finance , Strategy and Marketing at WU (Vienna University of Economics and Business)
Social Media
linkedin
Last Updated: 2026
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