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Dunelm Group

#3455

Rank

$3.21B

Marketcap

GB United Kingdom

Country

Dunelm Group
Leadership team

Mr. Nick Wilkinson (CEO & Exec. Director)

Mr. Will L. Adderley (Exec. Deputy Chairman)

Ms. Karen Witts F.C.A., FCA (CFO & Director)

Products/ Services
Consumer Goods, E-Commerce, Furniture, Home Decor, Manufacturing, Marketing, Retail
Number of Employees
1,000 - 20,000
Headquarters
Leicester, Leicester, United Kingdom
Established
1979
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
DNLM.L
Social Media
Overview
Location
Summary
Dunelm Group plc retails homewares in the United Kingdom. The company offers furniture and beds products, which include bedroom, living room, dining room, and other furniture, as well as bed and mattresses, and sofas and chairs; bedding products comprising bed linen, dorma, baby and kid's bedding, and duvets, pillows and protectors; curtains and rugs; and venetian, roller, roman, vertical, and made to measure blinds. It also offers range of home decor products, such as mirrors, clocks, ornaments, pictures and frames, candle and home fragrance, flower and plants, vases, kid accessories, cushions, bean bags, and letterbox flowers, as well as housewarming, engagement, anniversary, and wedding gifts; lighting products, including ceiling and wall lights, table and desk lamps, floor lamps, and pendants and lamp shades; and paint, wallpaper, DIY and upcycling, and haberdashery products. In addition, the company provides kitchen and utility products comprising cooking, dining, electrical, utility, and pet products; towel and bathmats, and bathroom accessories, as well as furniture and decor products; storage products, such as travel and luggage, home, clothes, and kitchen storage; kids bedroom, nursery, and accessories products; outdoor products, which include garden furniture and decoration, and entreating and dining products; and trends christmas products and winter essentials. It operates through a network of 177 stores and 2 distribution centers, as well as sells its products through an online store at dunelm.com. Dunelm Group plc was founded in 1979 and is headquartered in Syston, the United Kingdom.
History

Dunelm was founded in 1979 by Bill Adderley and Jeany Adderley, trading in home textiles from a market stall in Leicester. The first Dunelm store opened in Churchgate Leicester in 1984 with the first superstore opening in Rotherham in 1991. In 1996 Will Adderley took over responsibility for the day-to-day running of the company from his father, Bill Adderley. The expansion of Dunelm continued with a new head office and warehouse being established in 1999 in Syston, Leicestershire.In 2001 the company ventured into manufacturing, acquiring Bellbird producing custom-made curtains, blinds, and accessories, with the facility now being known as Dunelm's Manufacturing Centre. On reaching their 50th store Dunelm opened a new warehouse in Burton. Key appointments were made in 2003 with David Stead being brought in as Finance Director; this also coinciding with Dunelm's 60th store and the roll-out of EPOS. 2004 saw the company appointing Geoff Cooper as Non-Executive chairman and Marion Sears as a non-executive director. It also saw the opening of their 70th store . Two years later Dunelm opened its 80th store , a new distribution centre in Stoke, and launched their online shopping facility, offering 13,000 homewares products and floated on the London Stock Exchange.2007 saw the appointment of Simon Emney as non-executive director followed in 2008 with their 90th store and the acquisition of the worldwide rights to the 'Dorma' bed linen brand, for £5 million in July. In 2009 Dunelm appointed Nick Wharton as a non-executive director and re-launched their online shopping website. In September 2009, the company announced that Nick Wharton would be taking over from Will Adderley as Chief Executive in March 2011 with Adderley remaining at Dunelm as Executive Deputy chairman.In September 2014 Dunelm Group plc announced that Nick Wharton had resigned his position as Chief Executive and was stepping down from the Board. Will Adderley, previously Executive Deputy chairman, resumed the role of Chief Executive with immediate effect. On 28 November 2016, the company purchased WorldStores and its subsidiary Kiddicare for £8.5 million.

On 30 August 2017 Dunelm Group plc announced that John Browett was stepping down with immediate effect as Chief Executive after two years in the role.In September 2020, the company reported a large surge in sales for the months of July and August. The increased sales were a result of the increase in remote work due to the COVID-19 pandemic and investing in their living spaces.In November 2020, the company was criticised by shareholders for renominating Paula Vennells to its board, despite her responsibility for the Post Office subpostmasters' scandal, during which her leadership was accused of having been "both cruel and incompetent" by a Conservative peer and various MPs. Her resignation from the board was announced on the morning of 26 April 2021 after all the remaining convictions of subpostmasters had been quashed.

Mission
To be the leading homewares retailer in the UK. We will do this by providing excellent value, quality and service to our customers.
Vision
To provide exceptional value, quality and service to our customers and become the UK’s favourite homewares retailer.
Key Team

Mr. William Adderley (Founder & Life Pres)

Mr. Christopher Brocklesby (Chief Information Officer)

Ms. Luisa Wright (Company Sec. & Gen. Counsel)

Recognition and Awards
Dunelm has won several awards over the years, including the 2018 ‘Home Retailer of the Year’ award from Retail Week. The company also won the ‘Retail Bank of the Year’ award from Moneywise Magazine in 2017.
References

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Dunelm Group
Leadership team

Mr. Nick Wilkinson (CEO & Exec. Director)

Mr. Will L. Adderley (Exec. Deputy Chairman)

Ms. Karen Witts F.C.A., FCA (CFO & Director)

Products/ Services
Consumer Goods, E-Commerce, Furniture, Home Decor, Manufacturing, Marketing, Retail
Number of Employees
1,000 - 20,000
Headquarters
Leicester, Leicester, United Kingdom
Established
1979
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
DNLM.L
Social Media